Grow Direct Wine Sales & Retain Loyal Customers

Loading Events

« All Events

Winery Lifestyle & Community Development Coaching Program

July 22 @ 9:00 AM - 5:00 PM


Description: Winery Lifestyle & Community Development Coaching Program. This coaching program has been designed to help leadership teams create a solid plan for introducing the most relevant direct to consumer offerings 2024 and beyond. Over a 6-8 week period, attendees will learn how to develop best in class consumer engagement strategies and leverage complimentary lifestyle partnerships to expand reach/increase direct sales. We will focus on “Wine Brand Community Building” and will work together to glean key consumer insights from CRM, Order Management, and Digital Marketing systems.

Coaching program registration opens July 10th and new client onboarding begins the week of July 22nd. Clients can choose to complete this program in 6 or 8 consecutive weeks but no longer as focus and forward momentum leads to success. Attendee names/titles as well as scheduling point of contact will be collected at time of purchase. We will work around your schedule to develop a Coaching Program Calendar before the first session.


Program Deliverables:

  • Hands-on coaching provided by DTC Wine Workshops founder Sandra Beals.
  • 16 hours of online coaching and document development services over a 6-8 week period.
  • One “Winery Lifestyle & Community Development Template” with hands-on instruction to complete.
  • Framework for expanding consumer reach beyond the tasting room.
  • Review of Consumer Community Building Best Practices and Case Studies to help teams better understand their unique positioning within key consumer segments.
  • DTC Wine Workshops Recommendations and Action Plans Document.