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Introduction to Wine Club Strategy & Retention Workshop

Online Workshop

Introduction to Wine Club Strategy & Retention Workshop This workshop is ideal for any winery manager responsible for: 1.  Retaining loyal and long-term club members 2.  Acquiring new club members 3.  Designing club memberships that appeal to various type of wine enthusiasts and collectors 4.  Developing high-impact club events, perks and incentives Attendees will receive a "Wine Club Strategy Checklist" and hear live instructon from a member of the DTC Consultant Network. 15 minutes of […]

$150.00

DTC Wine Management Academy (4-PART SERIES)

Online Workshop

DTC Wine Workshops presents the “DTC Wine Management Academy” a four-part series and KICKS OFF ONLINE SEPTEMBER 13TH. Ideal for any winery manager responsible for direct sales, customer retention, social media management, marketing and brand expansion. The four-part series includes a DTC Strategic Plan Template and a 1.5 hour One-on-One coaching session. Upon completion, attendees receive a DTC Wine Sales Academy Certificate from DTC Wine Workshops. SAVE $100 with early-bird registration through August 20th. REGISTER HERE […]

$595.00

Introductory Webinar featuring Cynthia Beebout

Online Webinar CA, United States

  Join us for an Introductory Webinar featuring Cynthia Beebout, member of the DTC Consultant Network, on October 4th 11:00 - 11:30 a.m. PST. Cynthia will share best practices around Winery Accounting and Operations. Cynthia supports wineries in the areas of software system implementations, financial and operational systems development as well as management of fiscal activities. Cynthia is the founder of Beebout Wine Business Management and offers a wide-range of expertise for winery clients seeking consultation on financial and […]

Free

JOIN US! “Staying Connected” Workshop in Saint Helena

Venue in Sonoma Coming Soon!

THE NEXT STEP – “STAYING CONNECTED IN BETWEEN VISITS” DTC Wine Workshops and CANVAS team up to present "Staying Connected Customer Retention" workshops throughout the Napa Valley throughout 2016. What are attendees saying about the workshop series? CLICK HERE Sandra Hess, Founder of DTC Wine Workshops will present "TOP FIVE Social Tools to Stay Connected" workshop  as we wrap up the 2016 Staying Connected workshop program on October 5th 8:30 - 12:30 at Long Meadow Ranch at Farmstead in St. Helena. […]

$80.00

“Better Qualify to Create Loyalty” Workshop

Online Workshop

"Better Qualify to Create Customer Loyalty" Workshop With over 8700 wineries now competing in the US and online wine orders resulting in $2 billion in sales in 2015, NOW is the time to build a strategic conversion plan that includes best practices for qualifying first-time guests. REGISTER HERE. This 90 minute session will provide TOP FIVE tools and best practices for : 1. Better qualifying first-time guests 2. Building customer loyalty 3. Leveraging all sales and […]

$150.00

Introduction to Wine Club Strategy & Retention Workshop

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

Introduction to Wine Club Strategy & Retention Workshop This workshop is ideal for any winery manager responsible for: 1.  Retaining loyal and long-term club members 2.  Acquiring new club members 3.  Designing club memberships that appeal to various type of wine enthusiasts and collectors 4.  Developing high-impact club events, perks and incentives Attendees will receive a "Wine Club Strategy Checklist" and hear live instructon from a member of the DTC Consultant Network. 15 minutes of […]

$150.00

Sandra Hess featured Keynote Speaker and Winery Workshop Presenter at Wines of BC Conference

Penticton Lakeside Resort 21 Lakeshore Dr W , Penticton, BC, Canada

Sandra Hess is the featured Keynote Speaker and Winery Workshop Presenter at Wines of BC Conference in the Okanagan Valley of BC – which now has over 200 wineries! This year's event will be in partnership with Farm Credit Canada (provide financing to wineries) on Thursday, November 3rd in Penticton, B.C. With changes in the cross-Canada direct shipping laws, more and more wineries are focusing on direct to consumer wine shipments and expanding direct sales […]

Sandra Hess presenting at Wine Marketing & Tourism Conference TX

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

Sandra Hess, founder of DTC Wine Workshops, will be co-presenting a workshop "Tasting Room Management" at the Wine Marketing & Tourism Conference on November 8th 1:00 - 4:00 p.m. Tasting rooms are key to selling wine from the “cellar door” and are often the first and only impression of the winery for potential customers. A professionally-managed tasting room is so important it can mean the difference between being profitable or not for some wineries. This […]

$125.00

“Better Qualify to Create Loyalty” Workshop

Online Workshop

"Better Qualify to Create Customer Loyalty" Workshop With over 8700 wineries now competing in the US and online wine orders resulting in $2 billion in sales in 2015, NOW is the time to build a strategic conversion plan that includes best practices for qualifying first-time guests. REGISTER HERE. This 90 minute session will provide TOP FIVE tools and best practices for : 1. Better qualifying first-time guests 2. Building customer loyalty 3. Leveraging all sales […]

$150.00

Introduction to Wine Club Strategy & Retention Workshop

Online Workshop

Introduction to Wine Club Strategy & Retention Workshop This workshop is ideal for any winery manager responsible for: 1.  Retaining loyal and long-term club members 2.  Acquiring new club members 3.  Designing club memberships that appeal to various type of wine enthusiasts and collectors 4.  Developing high-impact club events, perks and incentives Attendees will receive a "Wine Club Strategy Checklist" and hear live instructon from a member of the DTC Consultant Network. 15 minutes of […]

$150.00

Tasting Room Conversion Tools Workshop

Online Workshop

With over 8000 bonded tasting rooms in the US and the flurry of online winery websites to buy from, consumers have more choice than ever. How are wineries improving conversion processes at the tasting room and at events? Get the lastest tips and best practices for converting first-time vistors to BOTH repeat visitors and online buyers. Learn how succesful wineries are converting qualified visitors into long-term club members in this informative workshop session. This workshop […]

$150.00

Tasting Room Conversion Tools Workshop

Online Workshop

With over 8000 bonded tasting rooms in the US and the flurry of online winery websites to buy from, consumers have more choice than ever. How are wineries improving conversion processes at the tasting room and at events? Get the lastest tips and best practices for converting first-time vistors to BOTH repeat visitors and online buyers. Learn how succesful wineries are converting qualified visitors into long-term club members in this informative workshop session. Each attendee […]

$150.00

Join us at DTC Wine Symposium Jan 11th & 12th

Hilton Concord Hotel 1970 Diamond Blvd. , Concord, United States

DTC Wine Workshops and the DTC Consultant Network are proud sponsors of the 10th Annual DTC Wine Symposium taking place January 11th and 12th in Concord, CA. Be sure to visit our exhibitor table to connect with consultants and pick-up latest DTC Wine Case Studies as well as the 2017 Online Workshops Schedule. We have over 60 workshops planned for next year! DTC Wine Workshops founder Sandra Hess will be speaking at the "Reservations Revealed" […]

Join us at DTC Wine Symposium Jan 11th & 12th

Hilton Concord Hotel 1970 Diamond Blvd. , Concord, United States

DTC Wine Workshops and the DTC Consultant Network are proud sponsors of the 10th Annual DTC Wine Symposium taking place January 11th and 12th in Concord, CA. Be sure to visit our exhibitor table to connect with consultants and pick-up latest DTC Wine Case Studies as well as the 2017 Online Workshops Schedule. We have over 60 workshops planned for next year! DTC Wine Workshops founder Sandra Hess will be speaking at the "Reservations Revealed" […]

Tasting Room Conversion Workshop – TOP THREE TOOLS

With over 8700 bonded tasting rooms in the US and the flurry of online winery websites to buy from, consumers have more choice than ever. How are wineries improving conversion processes at the tasting room and at events? Get the lastest tips and best practices for converting first-time vistors to BOTH repeat visitors and online buyers. Learn how succesful wineries are converting qualified visitors into long-term club members in this informative workshop session.  The TOP […]

DTC Wine Analytics: Leveraging your Intelligence Data in 2017

Online Workshop

Are you ready to dig in to your data from 2016 and 2015 to plan more strategically? What can your data tell you about WHO your customers are and HOW they want to connect with you? Learn how to leverage your data in a meaningful way to grow direct wine sales and retain loyal customers in 2017. In this informative workshop session, you will learn WHICH data sources are most valuable as you design your […]

DTC Wine Business Design: Creating an Integrated Action Plan

Online Workshop

Designing your DTC business, then following an DTC Action Plan that is scheduled and integrated is key to your success in direct sales. Your Direct to Consumer plans should be deeply integrated, surround a unique brand story, and be thoroughly geared towards the consumer. This hands-on workshop is presented by Kevin Smith, Business and Marketing Director at Fresno State Winery and lecturer of Winery Business and Marketing courses at FSU. Kevin also extends his University […]

Tasting Room Conversion Workshop – TOP THREE TOOLS

Online Workshop

With over 8700 bonded tasting rooms in the US and the flurry of online winery websites to buy from, consumers have more choice than ever. How are wineries improving conversion processes at the tasting room and at events? Get the lastest tips and best practices for converting first-time vistors to BOTH repeat visitors and online buyers. Learn how succesful wineries are converting qualified visitors into long-term club members in this informative workshop session.  The TOP […]

DTC Wine Management Academy (4-PART SERIES)

Sandra Hess, founder of DTC Wine Workshops, presents the “DTC Wine Management Academy” a four-part series KICKING OFF ONLINE JANUARY 31ST. Ideal for any winery manager responsible for direct sales, customer retention, social media management, marketing and brand expansion. The four-part series includes a DTC Strategic Plan Template and a 1.5 hour One-on-One coaching session. Upon completion, attendees receive a DTC Wine Sales Academy Certificate from DTC Wine Workshops. The series is made up of four […]

DTC Wine Strategy: Growth Planning in a Growth Industry

Online Workshop

Your odds of growing successfully increase by 50% if you plan*. Developing a growth plan based on 2 or 3 specific objectives in the wine sales and marketing arenas should be an annual exercise. Growth examples can include the launch of a new brand, a larger tasting room, events venue, more staffing, wine club targets, online sales targets, etc. This hands-on workshop is presented by Kevin Smith, Business and Marketing Director at Fresno State Winery […]

DTC Wine Analytics: Leveraging your Intelligence Data in 2017

Online Workshop

Are you ready to dig in to your data from 2016 and 2015 to plan more strategically? What can your data tell you about WHO your customers are and HOW they want to connect with you? Learn how to leverage your data in a meaningful way to grow direct wine sales and retain loyal customers in 2017. In this informative workshop session, you will learn WHICH data sources are most valuable as you design your […]

DTC Wine Analytics: Leveraging your Intelligence Data in 2017

Online Workshop

Are you ready to dig in to your data from 2016 and 2015 to plan more strategically? What can your data tell you about WHO your customers are and HOW they want to connect with you? Learn how to leverage your data in a meaningful way to grow direct wine sales and retain loyal customers in 2017. In this informative workshop session, you will learn WHICH data sources are most valuable as you design your […]

Branding for Direct Wine Sales Success

Online Workshop

In this hands-on workshop, Barbara Gorder, Wine Brand Strategist, will provide step-by-step instruction around how to create a succesful wine brand that appeals wine consumers nationally. Each attendee will receive a "DTC Wine Sales Branding" Checklist and get questions answered in two Q & A periods. Key Take-Away's Include: 1. Competitive landscape overview 2. Define what constitutes excellence and the criteria for success 3. Learn how to get started with a creative brief development and […]

TOP FIVE Member Management Tools Workshop

Online Workshop

This workshop is presented by Dina L Northcutt, former DTC Programs Coordinator at Chateau Montelena. Dina specializes in business process improvements and works with winery management teams to develop solutions for building effective wine clubs and retaining loyal members. As consumer demand continues to shape how wineries are offer wine club and loyalty programs, management teams are creating more customized value propositions that are high-touch and also include unique experiences. In this hands-on workshop, Dina […]

Winery PR: Connecting the Message to Reach New Audiences

Online Workshop

Is your marketing team ready to effectively connect your winery story to key audiences in a meaningful way to grow direct wine sales and expand visibility to a national audience? In this hands-on workshop, Stacie Jacob, Founder and Chief Strategist of Solterra Strategies will share best practices and latest tools for defining and refining your core message. Attendees will learn how to: Attract, secure and leverage publicity Train spokespersons including tasting room personnel on ways […]

DTC Wine Sales: How to Successfully Launch a Brand Ambassador Program

Online Workshop

What is the difference between a Brand Ambassador and a Spokesperson? By definition, a brand ambassador, unlike a celebrity spokesperson, is someone who eats, lives and breathes your brand. This is someone your customers can connect and engage with, someone who has a solid, well-established online presence with a decent-size network. Millennials for example, are more likely to show their purchases to their friends and write online reviews, so in order to reach that key demographic, you […]

DTC Wine Compliance: The Winning Formula

Online Workshop

Now that wineries throughout the nation can ship wine direct to consumer to up to 44 states, the flood gates have opened. The value of wines shipped Direct-to-Consumer exceeded $2 Billion in 2016 and many winery teams are shifting sales efforts from traditional three-tier distribution models to more of a balance with Direct-to-Consumer sales. In this hands-on workshop, Jenni Linteo will provide the TOP THREE tools for building a compliant direct to consumer wine business […]

Tasting Room Conversion Workshop – TOP THREE TOOLS

Online Workshop

With over 8700 bonded tasting rooms in the US and the flurry of online winery websites to buy from, consumers have more choice than ever. How are wineries improving conversion processes at the tasting room and at events? Get the lastest tips and best practices for converting first-time vistors to BOTH repeat visitors and online buyers. Learn how succesful wineries are converting qualified visitors into long-term club members in this informative workshop session.  The TOP […]

Sandra Hess Confirmed Speaker at “Three-Tier Distribution Seminar” Napa

TBD Napa, CA Napa, CA, United States

Sandra Hess, founder of DTC Wine Workshops is a confirmed speaker at the Three-Tier Distribution Seminar presented by the Seminar group on February 28, 2017 in Napa, CA.      Sandra will join panelists Christopher Pappe and Liz Mercer to discuss "The Effect of Increased Direct-to-Consumer Options" at 4:00 - 5:00. Wine reception to follow. Key discussion points include: Impact of Increased Number of Tasting Rooms across Categories Using Direct-to-Consumer to Support Wholesale Development Legislation […]

Sandra Hess – Speaker at Winery Boot Camp Yountville

Lincoln Theater 100 California Drive, Yountville, CA, United States

SAVE THE DATE "Rising Wine Star Awards" Lincoln Center, Yountville, CA on March 1st.  Sandra Hess, founder of DTC Wine Workshops, is a confirmed speaker at this annual event taking place at the Lincoln Theater in Yountville, CA on March 1st. Full event details can be found HERE. DTC Wine Workshops is a past sponsor of the Wineries Boot Camp Series including last years event: “Getting Ahead of the Curve” presented by The Luxury Marketing Council of San Francisco held on […]

$65.00

DTC Wine Analytics: Leveraging your Intelligence Data in 2017

Online Workshop

Are you ready to dig in to your data from 2016 and 2015 to plan more strategically? What can your data tell you about WHO your customers are and HOW they want to connect with you? Learn how to leverage your data in a meaningful way to grow direct wine sales and retain loyal customers in 2017. In this informative workshop session, you will learn WHICH data sources are most valuable as you design your […]

Branding for Direct Wine Sales Success

Online Workshop

In this hands-on workshop, Barbara Gorder, Wine Brand Strategist, will provide step-by-step instruction around how to create a succesful wine brand that appeals wine consumers nationally. Each attendee will receive a "DTC Wine Sales Branding" Checklist and get questions answered in two Q & A periods. Key Take-Away's Include: 1. Competitive landscape overview 2. Define what constitutes excellence and the criteria for success 3. Learn how to get started with a creative brief development and […]

Customer Relationship Marketing Workshop – WIVI Paso Robles

Paso Robles Event Center 2198 RIVERSIDE AVENUE , Paso Robles, CA, United States

Sandra Hess, founder of DTC Wine Workshops, will be presenting a Customer Relationship Marketing Workshop on March 15th at WIVI Paso Robles, CA. Learn how to build your digital marketing plan using data to understand your customer. Sandra will lead a 45 minute workshop that includes a CRM Checklist.   ABOUT WIVI:  WiVi Central Coast, is the premier wine and viticulture symposium and trade show in Central California. Now the largest wine industry event south of San […]

TOP FIVE Member Management Tools Workshop

Online Workshop

This workshop is presented by Dina L Northcutt, former DTC Programs Coordinator at Chateau Montelena. Dina specializes in business process improvements and works with winery management teams to develop solutions for building effective wine clubs and retaining loyal members. As consumer demand continues to shape how wineries are offer wine club and loyalty programs, management teams are creating more customized value propositions that are high-touch and also include unique experiences. In this hands-on workshop, Dina […]

DTC Wine Business Design: Creating an Integrated Action Plan

Online Workshop

Designing your DTC business, then following an DTC Action Plan that is scheduled and integrated is key to your success in direct sales. Your Direct to Consumer plans should be deeply integrated, surround a unique brand story, and be thoroughly geared towards the consumer. This hands-on workshop is presented by Kevin Smith, Business and Marketing Director at Fresno State Winery and lecturer of Winery Business and Marketing courses at FSU. Kevin also extends his University […]

DTC Wine Sales: How to Successfully Launch a Brand Ambassador Program

Online Workshop

What is the difference between a Brand Ambassador and a Spokesperson? By definition, a brand ambassador, unlike a celebrity spokesperson, is someone who eats, lives and breathes your brand. This is someone your customers can connect and engage with, someone who has a solid, well-established online presence with a decent-size network. Millennials for example, are more likely to show their purchases to their friends and write online reviews, so in order to reach that key demographic, you […]

Winery PR: Designing a Content Driven Marketing Plan

Online Workshop

Is your marketing team ready to effectively connect your winery story to key audiences in a meaningful way to grow direct wine sales and expand visibility to a national audience? In this hands-on workshop, Stacie Jacob, Founder and Chief Strategist of Solterra Strategies will share best practices and latest tools for creating a content driven marketing plan. Attendees will learn how to: Define effective types of content (i.e., key messages, photos, videos, etc.) Create a […]

DTC Wine Analytics: Leveraging your Intelligence Data in 2017

Online Workshop

Are you ready to dig in to your data from 2016 and 2015 to plan more strategically? What can your data tell you about WHO your customers are and HOW they want to connect with you? Learn how to leverage your data in a meaningful way to grow direct wine sales and retain loyal customers in 2017. In this informative workshop session, you will learn WHICH data sources are most valuable as you design your […]

DTC Wine TALENT & TECHNOLOGY MATCH Workshop

Online Workshop

Workshop Description: Find and Retain Talent that Matches the Right Technology to Grow Direct Wines Sales & Retain Loyal Customers in this 45-Minute Online Workshop Presenters: Workshop will be co-led by Ken Majer, author of four books on values-based corporate culture and leadership values, and Sandra Hess, Founder of DTC Wine Workshops, Training Specialist and DTC Technical Solutions Consultant. Workshop Key Take-Aways:   Finding and Retaining Talent for Your DTC Culture • Top five principles for […]

DTC Wine Compliance: The Winning Formula

Online Workshop

Now that wineries throughout the nation can ship wine direct to consumer to up to 44 states, the flood gates have opened. The value of wines shipped Direct-to-Consumer exceeded $2 Billion in 2016 and many winery teams are shifting sales efforts from traditional three-tier distribution models to more of a balance with Direct-to-Consumer sales. In this hands-on workshop, Jenni Linteo will provide the TOP THREE tools for building a compliant direct to consumer wine business […]