Grow Direct Wine Sales & Retain Loyal Customers
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Webinar #1 – DTC Wine Sales Checklist
Webinar #1 – DTC Wine Sales Checklist
Webinar #2 – Streamline DTC Technology to Grow Sales
Part of our 2014 Six Month Webinar Series: Webinar #2 – Streamline DTC Technology to Grow Sales Download the recording for $25
Webinar #3 – Build and Cater to a Loyal Wine Club
Part of our 2014 Six Month Webinar Series: Webinar #3 – Build and Cater to a Loyal Wine Club Purchase the recording for $25
Webinar #4 – Preference Based Marketing Best Practices
Part of our 2014 Six Month Webinar Series: Webinar #4 – Preference Based Marketing Best Practices Download the recording for $25
Webinar #5 – DTC Online and In-Person Sales Strategies:
Part of our 2014 Six Month Webinar Series Download coming soon.
Webinar #6 – DTC Wine Sales Case Studies
Part of our 2014 Six Month Webinar Series Download coming soon.
DTC Consultant Network Intro Webinar #1: Sales Strategy
Join us for a unique webinar series hosted by members of the DTC Consultant Network. Officially launched on August 27th, the DTC Consultant Network is a full-service consulting group supporting wineries throughout the nation to grow direct to consumer business, retain loyal customers and expand brand awareness. Whether you want to increase wine club retention, implement a new ecommerce solution to reach a national audience or improve your tasting room experience, our diverse group of consultants can help put you on […]
Women in Wine 2014
Join Women for WineSense ~ Napa | Sonoma Chapter for their annual Women in Wine event! September 11th, 2014 5:30 pm - 8:30 pm Hosted by Silver Oak Winery in Oakville Tickets & more information here
DTC Consultant Network Intro Webinar #2: Member & Customer Retention
Join us for a unique webinar series hosted by members of the DTC Consultant Network. Officially launched on August 27th, the DTC Consultant Network is a full-service consulting group supporting wineries throughout the nation to grow direct to consumer business, retain loyal customers and expand brand awareness. Whether you want to increase wine club retention, implement a new ecommerce solution to reach a national audience or improve your tasting room experience, our diverse group of consultants can help put you on […]
DTC Consultant Network Intro Webinar #3: E-Commerce for the Holidays
Join us for a unique webinar series hosted by members of the DTC Consultant Network. Officially launched on August 27th, the DTC Consultant Network is a full-service consulting group supporting wineries throughout the nation to grow direct to consumer business, retain loyal customers and expand brand awareness. Whether you want to increase wine club retention, implement a new ecommerce solution to reach a national audience or improve your tasting room experience, our diverse group of consultants can help put you on […]
International Wine Forum in Argentina
On October 10, 2014, Sandra Hess will speak at the Foro Internactional Vitivinicola (International Wine Forum) in Argentina about DTC Wine Sales. More information & Tickets (in Spanish)
DTC Consultant Network Intro Webinar #4: Member & Customer Retention
In this episode, Karen Barnes will share her top DTC wine sales customer retention & wine club management tips. Karen Barnes has been working in the wine industry in Napa Valley for over seventeen years, focusing on Direct to Consumer sales and management. She began Wine Direct Marketing Services in 2002, managing wine clubs, allocation release programs, online marketing and E-Commerce solutions for small and virtual wineries who want to increase and expand their Direct to Consumer business.
CANVAS Connect
CANVAS Connect-Oct. 21 Black Stallion Winery 6:00-8:00PM 4089 Silverado Trail Saddle up, partners and get your country on! Boots, bandannas, big belt buckles and cowboy hats are perfect for this fun evening. Enjoy the sounds of the Delta Brew Band from Livermore and try your dancing boots with guided line dancing. Pose for a purty picture on a carriage and blow off some steam while you meet more hospitality folks. Tickets & More Info […]
Sandra Hess attending ShipCompliant University in Napa
Join Sandra Hess, founder of DTC Wine Workshops, at ShipCompliant University. On Thursday, October 23, ShipCompliant will host a small gathering in Napa to share the latest DTC news: Massachusetts opening for Direct to Consumer wine shipping in 2015. How can your winery capitalize on this opportunity? Regulatory updates from around the wine industry with Jeff Carroll, ShipCompliant Director of Compliance New and upcoming features from ShipCompliant and partners The event will finish up with a wine […]
DTC Consultant Network Intro Webinar #5: Sales Strategy & Savvy Selling
In this episode, Christopher Huber will share insights into "Savvy Selling." Selling doesn’t mean being aggressive. In fact, it’s quite the opposite. Author and consultant Jeffrey Gitomer highlights a compelling perspective, “People don’t like to be sold, but they love to buy.” Embracing this view on which to build both confidence and competence is paramount for the style of selling we employ in the wine business.
DTC Consultant Network Intro Webinar #6: Online & In Person Marketing
In this episode, Janet Majors will share her top online & in person marketing tips for DTC wine sales. With a Bachelor’s degree in Sociology from UCLA and a 20-year career in sales and marketing, Janet utilizes her understanding of collective and consumer behaviors to develop integrated marketing programs and engaging content to support brand goals and sales objectives.
Karen Barnes, presenting at Southeastern Unified Grape & Wine Symposium!
On November 5th and 6th, Surry Community College will host the 3rd annual symposium uniting grape growers and winemakers from across the southeastern United States in a collaborative effort to support and expand the region’s wine industry. DTC Consultant Network member, Karen Barnes, will be presenting a marketing track "Get your Customer Hooked" on November 5th 1:15-2:15. Karen will explore the best practice tips and techniques of online communication, including email campaigns and social media, which will maximize […]
DTC Consultant Network Intro Webinar #7: Email Marketing & Customer Retention
In this episode, Mitch Tarr will share his top email marketing & customer retention tips. Mitch Tarr is the Founder and CEO of ZinMarketing Inc., a boutique email marketing agency. Mitch is the author of the the ZinMarketing Winery Email Marketing Report. Mitch and ZinMarketing have sent over 2,400 email campaigns in the past 6 years and have learned best practices that can make email a very effective marketing channel.
Wine Tourism Conference in Paso Robles
DTC Consultant Network member Hilarie Larson will be presenting at the Wine Tourism Conference in Paso Robles as part of this panel: Service, Sales and Knowledge: Better Promotion of Your Wine Industry Business This entertaining and interactive seminar will discuss how wine regions, individual wineries and related wine tourism businesses can promote and retain customers through properly trained front line staff. Jan M. Smith and Hilarie Larson will show you how to empower your team with […]
Presentation @ Fresno State University
Sandra Hess, Founder of DTC Wine Workshops, will be presenting to the wine marketing students at Fresno State University. Wednesday, November 12th 9:30 - 11:00 Topics include: Volume and growth in DTC sales Necessary processes Sales strategy tips Winery case studies Common business mistakes (or missing pieces) wineries make Staffing for a strong DTC operation Check out a short video from her visit with some of the students last year: https://www.youtube.com/watch?v=JoogNR1iLqs
DTC Consultant Network Intro Webinar #8: Brand Strategy
In this episode, Nicholas Karavidas will share his top DTC wine brand strategy tips. Being a career winemaker, production director, and General Manager of one of California’s largest wineries, Oak Ridge, Nick Karavidas’ experience in leading wine business for 34 years has given him a visionary insight that defies many of the ‘status quo’ habits that plague wine distribution in the US. With his seasoned marketing agent Mark Chandler and mentoring under the tutelage of US Market Intelligence leader Carl Schroeder of Geo Strategies, Inc., Nick is forging a new paradigm of how wine distribution is approached and conquered in the US.