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Sandra Hess “DTC DO’s & DON’TS” at Craft Beverage Expo Oakland

Oakland Convention Center 550 10th Street, Oakland, CA, United States

Direct to Consumer Sales Do's and Don'ts Craft Beverage Expo Oakland, CA  Presenter: Sandra Hess, Founder, DTC Wine Workshops     Description: Selling wine and craft brew direct to consumer provides greater profit margins but also requires careful planning to ensure orders are shipped in a timely and safe manner and that the company stays connected with consumers in between visits. Sandra Hess, founder of DTC Wine Workshops presents at industry trade shows and events […]

$325.00

Introduction to Wine Club Strategy & Retention Workshop

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

Wine Club Strategy & Retention Workshop This workshop is ideal for any winery manager responsible for: 1.  Retaining loyal and long-term club members 2.  Acquiring new club members 3.  Designing club memberships that appeal to various type of wine enthusiasts and collectors 4.  Developing high-impact club events, perks and incentives Attendees will receive a "Wine Club Strategy Checklist" and hear live instructon from a member of the DTC Consultant Network. 15 minutes of Q & […]

$150.00

DTC Wine Management Series 2016 (5/12-6/2)

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

GROW DIRECT TO CONSUMER SALES & RETAIN LOYAL CUSTOMERS IN 2016 WITH A DIRECT WINE SALES STRATEGIC PLAN! DTC Wine Workshops presents the "DTC Wine Management Series" ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes four weekly workshops (each 1.5 hour online session), one e-workbook and a 1.5 hour one-on-one coaching session. Online workshop dates for the series are: May 12th, 19th 26th and June 2nd. […]

$595.00

DTC Wine Management Series 2016 (5/12-6/2)

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

GROW DIRECT TO CONSUMER SALES & RETAIN LOYAL CUSTOMERS IN 2016 WITH A DIRECT WINE SALES STRATEGIC PLAN! DTC Wine Workshops presents the "DTC Wine Management Series" ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes four weekly workshops (each 1.5 hour online session), one e-workbook and a 1.5 hour one-on-one coaching session. Online workshop dates for the series are: May 12th, 19th 26th and June 2nd. […]

$595.00

DTC Wine Workshops session at ShipCompliant DIRECT Show SF

San Francisco Hilton Hotel 750 Kearny Street, San Francisco, United States

DTC Wine Workshops session at ShipCompliant DIRECT Show SF June 23rd at 4:00! Sandra Hess, founder of DTC Wine Workshops is scheduled to moderate a panel discussion “DTC Case Studies Revealed” on June 23rd at 4:00 that will include the following panelists and case study topics: Jennifer Kolivosky, Duckhorn, “ROI of Online Reservation Management Tools” Meredith Hayes, Gloria Ferrer, “ROI of Mobile POS” Jeff Zappelli, WALT Wines, “ROI of Shipping Strategies using ShipCompliant” Emily Kalholfer, […]

$500.00

Introduction to Wine Club Strategy & Retention Workshop

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

Introduction to Wine Club Strategy & Retention Workshop This workshop is ideal for any winery manager responsible for: 1.  Retaining loyal and long-term club members 2.  Acquiring new club members 3.  Designing club memberships that appeal to various type of wine enthusiasts and collectors 4.  Developing high-impact club events, perks and incentives Attendees will receive a "Wine Club Strategy Checklist" and hear live instructon from a member of the DTC Consultant Network. 15 minutes of […]

$150.00

DTC Wine “MATCH.COM -Better Qualify to Create Loyalty” Workshop

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

With over 8700 wineries now competing in the US and online wine orders resulting in $2 billion in sales in 2015, NOW is the time to build a strategic conversion plan that includes best practices for qualifying first-time guests. REGISTER HERE. This 90 minute session will provide TOP FIVE tools and best practices for : 1. Better qualifying first-time guests 2. Building customer loyalty 3. Leveraging all sales and communication channels to increase direct wine […]

$150.00

DTC Wine Management Academy (4-part series)

Online Workshop

DTC Wine Workshops presents the “DTC Wine Sales Academy” ideal for any winery manager responsible for direct sales, customer retention, social media management, marketing and brand expansion. The four-part series includes a DTC Strategic Plan Template and a 1.5 hour One-on-One coaching session. Upon completion, attendees receive a DTC Wine Sales Academy Certificate from DTC Wine Workshops. The series is made up of four weekly workshops (each 1.5 hour online session), one e-Workbook and a […]

Introduction to Wine Club Strategy & Retention Workshop

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

Introduction to Wine Club Strategy & Retention Workshop This workshop is ideal for any winery manager responsible for: 1.  Retaining loyal and long-term club members 2.  Acquiring new club members 3.  Designing club memberships that appeal to various type of wine enthusiasts and collectors 4.  Developing high-impact club events, perks and incentives Attendees will receive a "Wine Club Strategy Checklist" and hear live instructon from a member of the DTC Consultant Network. 15 minutes of […]

$150.00

DTC Wine Management Academy (4-part series)

Online Workshop

DTC Wine Workshops presents the “DTC Wine Sales Academy” ideal for any winery manager responsible for direct sales, customer retention, social media management, marketing and brand expansion. The four-part series includes a DTC Strategic Plan Template and a 1.5 hour One-on-One coaching session. Upon completion, attendees receive a DTC Wine Sales Academy Certificate from DTC Wine Workshops. The series is made up of four weekly workshops (each 1.5 hour online session), one e-Workbook and a […]

DTC Wine Management Academy (4-part series)

Online Workshop

DTC Wine Workshops presents the “DTC Wine Sales Academy” ideal for any winery manager responsible for direct sales, customer retention, social media management, marketing and brand expansion. The four-part series includes a DTC Strategic Plan Template and a 1.5 hour One-on-One coaching session. Upon completion, attendees receive a DTC Wine Sales Academy Certificate from DTC Wine Workshops. The series is made up of four weekly workshops (each 1.5 hour online session), one e-Workbook and a […]

DTC Wine Management Academy (4-part series)

Online Workshop

DTC Wine Workshops presents the “DTC Wine Sales Academy” ideal for any winery manager responsible for direct sales, customer retention, social media management, marketing and brand expansion. The four-part series includes a DTC Strategic Plan Template and a 1.5 hour One-on-One coaching session. Upon completion, attendees receive a DTC Wine Sales Academy Certificate from DTC Wine Workshops. The series is made up of four weekly workshops (each 1.5 hour online session), one e-Workbook and a […]

INTRODUCTORY WEBINAR – Stacie Jacob Winery PR & Brand Strategy

Online Webinar CA, United States

INTRODUCTORY WEBINAR - Stacie Jacob Winery PR & Brand Strategy JOIN US for an Introductory Webinar Featuring Stacie Jacob, newest member of the DTC Consultant Network. This half-hour live webinar will include three actionable best practices and a Q & A session. To register, email: [email protected].  Solterra Strategies Founder and Chief Strategist Stacie Jacob lives for “aha” moments—the milestones that prove unwavering tenacity and hard work can lead to tangible success. A believer in honesty, creativity, […]

Free

DTC Wine “MATCH.COM -Better Qualify to Create Loyalty” Workshop

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

DTC Wine "MATCH.COM -Better Qualify to Create Loyalty" Workshop With over 8700 wineries now competing in the US and online wine orders resulting in $2 billion in sales in 2015, NOW is the time to build a strategic conversion plan that includes best practices for qualifying first-time guests. REGISTER HERE. This 90 minute session will provide TOP FIVE tools and best practices for : 1. Better qualifying first-time guests 2. Building customer loyalty 3. Leveraging […]

$150.00

DTCWW Central Coast ROADSHOW Paso Robles

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

CENTRAL COAST ROADSHOW August 23rd Paso Robles REGISTER HERE August 24th San Luis Obispo REGISTER HERE LEARN – BUILD – GROW DIRECT WINE SALES IN 2016 Each workshop takes place 9:00 – 12:00. Includes hands-on instruction from three presenters, DTC sales checklists and Q & A sessions. $30 per workshop Early-Bird discount through July 1st and $40 General. “DTC Strategic Planning Best Practices” Sandra Hess “Email Marketing Best Practices” Patty Ross “Reaching new Audiences with […]

$30.00

DTCWW Central Coast Roadshow – San Luis Obispo

Toloso Estates Wines 4910 Edna Road, San Luis Obispo, CA

CENTRAL COAST ROADSHOW August 23rd Paso Robles REGISTER HERE August 24th San Luis Obispo REGISTER HERE LEARN – BUILD – GROW DIRECT WINE SALES IN 2016 Each workshop takes place 9:00 – 12:00. Includes hands-on instruction from three presenters, DTC sales checklists and Q & A sessions. $30 per workshop Early-Bird discount through July 1st and $40 General. “DTC Strategic Planning Best Practices” Sandra Hess “Email Marketing Best Practices” Patty Ross “Reaching new Audiences with […]

$40.00

Introduction to Wine Club Strategy & Retention Workshop

Online Workshop

Introduction to Wine Club Strategy & Retention Workshop This workshop is ideal for any winery manager responsible for: 1.  Retaining loyal and long-term club members 2.  Acquiring new club members 3.  Designing club memberships that appeal to various type of wine enthusiasts and collectors 4.  Developing high-impact club events, perks and incentives Attendees will receive a "Wine Club Strategy Checklist" and hear live instructon from a member of the DTC Consultant Network. 15 minutes of […]

$150.00

DTC Wine Management Academy (4-PART SERIES)

Online Workshop

DTC Wine Workshops presents the “DTC Wine Management Academy” a four-part series and KICKS OFF ONLINE SEPTEMBER 13TH. Ideal for any winery manager responsible for direct sales, customer retention, social media management, marketing and brand expansion. The four-part series includes a DTC Strategic Plan Template and a 1.5 hour One-on-One coaching session. Upon completion, attendees receive a DTC Wine Sales Academy Certificate from DTC Wine Workshops. SAVE $100 with early-bird registration through August 20th. REGISTER HERE […]

$595.00

DTC Wine Management Academy (4-PART SERIES)

Online Workshop

DTC Wine Workshops presents the “DTC Wine Management Academy” a four-part series and KICKS OFF ONLINE SEPTEMBER 13TH. Ideal for any winery manager responsible for direct sales, customer retention, social media management, marketing and brand expansion. The four-part series includes a DTC Strategic Plan Template and a 1.5 hour One-on-One coaching session. Upon completion, attendees receive a DTC Wine Sales Academy Certificate from DTC Wine Workshops. SAVE $100 with early-bird registration through August 20th. REGISTER HERE […]

$595.00

Introductory Webinar Featuring Kevin Smith

Online Webinar CA, United States

JOIN US for an Introductory Webinar featuring Kevin Smith, member of the DTC Consultant Network, on September 20th 11:00 - 11:30 PST. Kevin will share best practices around Loyalty Programs, DTC Strategic Planning and Brand Development in this informative webinar. On top of serving as the Business and Marketing Director at Fresno State’s 6,500 case Winery and lecturing in Winery Business and Marketing courses, Kevin Smith extends his University responsibilities into the local wine industry […]

Free

DTC Wine “MATCH.COM – Better Qualify to Create Loyalty” Workshop

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

DTC Wine "MATCH.COM -Better Qualify to Create Loyalty" Workshop With over 8700 wineries now competing in the US and online wine orders resulting in $2 billion in sales in 2015, NOW is the time to build a strategic conversion plan that includes best practices for qualifying first-time guests. REGISTER HERE. This 90 minute session will provide TOP FIVE tools and best practices for : 1. Better qualifying first-time guests 2. Building customer loyalty 3. Leveraging […]

$150.00

DTC Wine Management Academy (4-PART SERIES)

Online Workshop

DTC Wine Workshops presents the “DTC Wine Management Academy” a four-part series and KICKS OFF ONLINE SEPTEMBER 13TH. Ideal for any winery manager responsible for direct sales, customer retention, social media management, marketing and brand expansion. The four-part series includes a DTC Strategic Plan Template and a 1.5 hour One-on-One coaching session. Upon completion, attendees receive a DTC Wine Sales Academy Certificate from DTC Wine Workshops. SAVE $100 with early-bird registration through August 20th. REGISTER HERE […]

$595.00

Introduction to Wine Club Strategy & Retention Workshop

Online Workshop

Introduction to Wine Club Strategy & Retention Workshop This workshop is ideal for any winery manager responsible for: 1.  Retaining loyal and long-term club members 2.  Acquiring new club members 3.  Designing club memberships that appeal to various type of wine enthusiasts and collectors 4.  Developing high-impact club events, perks and incentives Attendees will receive a "Wine Club Strategy Checklist" and hear live instructon from a member of the DTC Consultant Network. 15 minutes of […]

$150.00

DTC Wine Management Academy (4-PART SERIES)

Online Workshop

DTC Wine Workshops presents the “DTC Wine Management Academy” a four-part series and KICKS OFF ONLINE SEPTEMBER 13TH. Ideal for any winery manager responsible for direct sales, customer retention, social media management, marketing and brand expansion. The four-part series includes a DTC Strategic Plan Template and a 1.5 hour One-on-One coaching session. Upon completion, attendees receive a DTC Wine Sales Academy Certificate from DTC Wine Workshops. SAVE $100 with early-bird registration through August 20th. REGISTER HERE […]

$595.00

Introductory Webinar featuring Cynthia Beebout

Online Webinar CA, United States

  Join us for an Introductory Webinar featuring Cynthia Beebout, member of the DTC Consultant Network, on October 4th 11:00 - 11:30 a.m. PST. Cynthia will share best practices around Winery Accounting and Operations. Cynthia supports wineries in the areas of software system implementations, financial and operational systems development as well as management of fiscal activities. Cynthia is the founder of Beebout Wine Business Management and offers a wide-range of expertise for winery clients seeking consultation on financial and […]

Free

JOIN US! “Staying Connected” Workshop in Saint Helena

Venue in Sonoma Coming Soon!

THE NEXT STEP – “STAYING CONNECTED IN BETWEEN VISITS” DTC Wine Workshops and CANVAS team up to present "Staying Connected Customer Retention" workshops throughout the Napa Valley throughout 2016. What are attendees saying about the workshop series? CLICK HERE Sandra Hess, Founder of DTC Wine Workshops will present "TOP FIVE Social Tools to Stay Connected" workshop  as we wrap up the 2016 Staying Connected workshop program on October 5th 8:30 - 12:30 at Long Meadow Ranch at Farmstead in St. Helena. […]

$80.00

“Better Qualify to Create Loyalty” Workshop

Online Workshop

"Better Qualify to Create Customer Loyalty" Workshop With over 8700 wineries now competing in the US and online wine orders resulting in $2 billion in sales in 2015, NOW is the time to build a strategic conversion plan that includes best practices for qualifying first-time guests. REGISTER HERE. This 90 minute session will provide TOP FIVE tools and best practices for : 1. Better qualifying first-time guests 2. Building customer loyalty 3. Leveraging all sales and […]

$150.00

Introduction to Wine Club Strategy & Retention Workshop

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

Introduction to Wine Club Strategy & Retention Workshop This workshop is ideal for any winery manager responsible for: 1.  Retaining loyal and long-term club members 2.  Acquiring new club members 3.  Designing club memberships that appeal to various type of wine enthusiasts and collectors 4.  Developing high-impact club events, perks and incentives Attendees will receive a "Wine Club Strategy Checklist" and hear live instructon from a member of the DTC Consultant Network. 15 minutes of […]

$150.00

Sandra Hess featured Keynote Speaker and Winery Workshop Presenter at Wines of BC Conference

Penticton Lakeside Resort 21 Lakeshore Dr W , Penticton, BC, Canada

Sandra Hess is the featured Keynote Speaker and Winery Workshop Presenter at Wines of BC Conference in the Okanagan Valley of BC – which now has over 200 wineries! This year's event will be in partnership with Farm Credit Canada (provide financing to wineries) on Thursday, November 3rd in Penticton, B.C. With changes in the cross-Canada direct shipping laws, more and more wineries are focusing on direct to consumer wine shipments and expanding direct sales […]

Sandra Hess presenting at Wine Marketing & Tourism Conference TX

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

Sandra Hess, founder of DTC Wine Workshops, will be co-presenting a workshop "Tasting Room Management" at the Wine Marketing & Tourism Conference on November 8th 1:00 - 4:00 p.m. Tasting rooms are key to selling wine from the “cellar door” and are often the first and only impression of the winery for potential customers. A professionally-managed tasting room is so important it can mean the difference between being profitable or not for some wineries. This […]

$125.00

“Better Qualify to Create Loyalty” Workshop

Online Workshop

"Better Qualify to Create Customer Loyalty" Workshop With over 8700 wineries now competing in the US and online wine orders resulting in $2 billion in sales in 2015, NOW is the time to build a strategic conversion plan that includes best practices for qualifying first-time guests. REGISTER HERE. This 90 minute session will provide TOP FIVE tools and best practices for : 1. Better qualifying first-time guests 2. Building customer loyalty 3. Leveraging all sales […]

$150.00

Introduction to Wine Club Strategy & Retention Workshop

Online Workshop

Introduction to Wine Club Strategy & Retention Workshop This workshop is ideal for any winery manager responsible for: 1.  Retaining loyal and long-term club members 2.  Acquiring new club members 3.  Designing club memberships that appeal to various type of wine enthusiasts and collectors 4.  Developing high-impact club events, perks and incentives Attendees will receive a "Wine Club Strategy Checklist" and hear live instructon from a member of the DTC Consultant Network. 15 minutes of […]

$150.00

Tasting Room Conversion Tools Workshop

Online Workshop

With over 8000 bonded tasting rooms in the US and the flurry of online winery websites to buy from, consumers have more choice than ever. How are wineries improving conversion processes at the tasting room and at events? Get the lastest tips and best practices for converting first-time vistors to BOTH repeat visitors and online buyers. Learn how succesful wineries are converting qualified visitors into long-term club members in this informative workshop session. This workshop […]

$150.00

Tasting Room Conversion Tools Workshop

Online Workshop

With over 8000 bonded tasting rooms in the US and the flurry of online winery websites to buy from, consumers have more choice than ever. How are wineries improving conversion processes at the tasting room and at events? Get the lastest tips and best practices for converting first-time vistors to BOTH repeat visitors and online buyers. Learn how succesful wineries are converting qualified visitors into long-term club members in this informative workshop session. Each attendee […]

$150.00

Join us at DTC Wine Symposium Jan 11th & 12th

Hilton Concord Hotel 1970 Diamond Blvd. , Concord, United States

DTC Wine Workshops and the DTC Consultant Network are proud sponsors of the 10th Annual DTC Wine Symposium taking place January 11th and 12th in Concord, CA. Be sure to visit our exhibitor table to connect with consultants and pick-up latest DTC Wine Case Studies as well as the 2017 Online Workshops Schedule. We have over 60 workshops planned for next year! DTC Wine Workshops founder Sandra Hess will be speaking at the "Reservations Revealed" […]

Join us at DTC Wine Symposium Jan 11th & 12th

Hilton Concord Hotel 1970 Diamond Blvd. , Concord, United States

DTC Wine Workshops and the DTC Consultant Network are proud sponsors of the 10th Annual DTC Wine Symposium taking place January 11th and 12th in Concord, CA. Be sure to visit our exhibitor table to connect with consultants and pick-up latest DTC Wine Case Studies as well as the 2017 Online Workshops Schedule. We have over 60 workshops planned for next year! DTC Wine Workshops founder Sandra Hess will be speaking at the "Reservations Revealed" […]

Tasting Room Conversion Workshop – TOP THREE TOOLS

With over 8700 bonded tasting rooms in the US and the flurry of online winery websites to buy from, consumers have more choice than ever. How are wineries improving conversion processes at the tasting room and at events? Get the lastest tips and best practices for converting first-time vistors to BOTH repeat visitors and online buyers. Learn how succesful wineries are converting qualified visitors into long-term club members in this informative workshop session.  The TOP […]

DTC Wine Analytics: Leveraging your Intelligence Data in 2017

Online Workshop

Are you ready to dig in to your data from 2016 and 2015 to plan more strategically? What can your data tell you about WHO your customers are and HOW they want to connect with you? Learn how to leverage your data in a meaningful way to grow direct wine sales and retain loyal customers in 2017. In this informative workshop session, you will learn WHICH data sources are most valuable as you design your […]

DTC Wine Business Design: Creating an Integrated Action Plan

Online Workshop

Designing your DTC business, then following an DTC Action Plan that is scheduled and integrated is key to your success in direct sales. Your Direct to Consumer plans should be deeply integrated, surround a unique brand story, and be thoroughly geared towards the consumer. This hands-on workshop is presented by Kevin Smith, Business and Marketing Director at Fresno State Winery and lecturer of Winery Business and Marketing courses at FSU. Kevin also extends his University […]

Tasting Room Conversion Workshop – TOP THREE TOOLS

Online Workshop

With over 8700 bonded tasting rooms in the US and the flurry of online winery websites to buy from, consumers have more choice than ever. How are wineries improving conversion processes at the tasting room and at events? Get the lastest tips and best practices for converting first-time vistors to BOTH repeat visitors and online buyers. Learn how succesful wineries are converting qualified visitors into long-term club members in this informative workshop session.  The TOP […]