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Sandra Hess “Staff Training” Panelist at WIN Expo Santa Rosa

SONOMA COUNTY FAIRGROUNDS 1350 Bennett Valley Road, Santa Rosa

Investing in Staff Training: The Big Return Why do some wineries excel at direct sales and achieve well-above average results while others struggle to maintain? According to the 2017 VinQuest Tasting Room Survey, the most glaring distinction between tasting rooms and wine clubs that performed beyond the average and those that didn't was their level of commitment to staff training. Sandra Hess, founder of DTC Wine Workshops, will support the panel discussion with her key […]

$150.00

Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

Online Webinar CA

REGISTER HERE for the Tasting Room Training Webinar: CONNECT - QUALIFY - CONVERT In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned teaching tasting room teams of all sizes across the nation. With over 9000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of customers using effective […]

$150.00