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April 2019

2019 NW DTC Wine Roadshow – Elizabeth Chambers Cellar

April 9 @ 8:30 AM - 12:00 PM
Elizabeth Chambers Cellar, 455 Northeast Irvine Street, McMinnville, OR 97128
McMinnville, OR 97128 US
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$40.00

Join the 2019 NW DTC Wine Roadshow event on April 9th 8:30 - 12:00 at Elizabeth Chambers Cellar in McMinnville Oregon. This workshop is ideal for any winery manager responsible for direct wine sales, marketing, event management, wine club sales & management and consumer engagement strategies. Discounted tickets available for association members and groups of four or more from one winery!  REGISTER HERE The half-day workshop features two Direct to Consumer Wine Industry Specialists providing hands-on training covering these two topics:…

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2019 NW DTC Wine Roadshow – Northstar Winery WA

April 11 @ 8:30 AM - 12:00 PM
Northstar Winery, 1736 J B George Road, Walla Walla, WA 99362
Walla Walla, WA 99362 US
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$55.00

REGISTER HERE for the 2019 NW DTC Wine Roadshow - Northstar Winery WA Join the 2019 NW DTC Wine Roadshow event on April 11th at Northstar Winery in Walla Walla, WA. The half-day workshop features two Direct to Consumer Wine Industry Specialists providing hands-on training covering these two topics: "Top 5 Wine Consumer Engagement Strategies" Returning customers spend on average 67% more than first-time customers according to a study conducted by Bain in 2017. Inviting qualified customers back is the key to long-term…

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Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

April 16 @ 10:00 AM - 11:30 AM
$150.00

REGISTER HERE for the Tasting Room Training Webinar: CONNECT - QUALIFY - CONVERT In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 9000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of customers using effective storytelling and tools. Webinar topics…

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Digital Wine Marketing Webinar: Winery Websites

April 17 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

REGISTER HERE for the Digital Wine Marketing Webinar: Winery Websites This workshop, led by digital wine marketing specialist, Laura Perret Fontana, will cover the fundamentals of websites: guidelines, best practices, ideas to provide a better experience to consumers and trade. Most marketing and sales teams understand the importance of having a winery website, but not all recognize the consequences of not properly maintaining the website. Whether keeping the site updated with current vintages, updating with fresh content to keep visitors engaged or…

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Wine Club Design Webinar: Top 5 Tools for Long-Term Success

April 25 @ 11:30 AM - 1:00 PM
Online Webinar CA United States
$150.00

REGISTER HERE for the Wine Club Design Webinar: Top 5 Tools for Long-Term Success Bring your brown bag lunch for this hands-on web training taking place during the lunch hour! Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided…

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May 2019

Direct Wine Telesales & Account Management Webinar

May 7 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

REGISTER HERE for the Direct Wine Telesales & Account Management Webinar Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and Account Management Checklist. Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in your existing contact management environment…

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June 2019

Wine Club Design Webinar: Top 5 Tools for Long-Term Success

June 6 @ 11:30 AM - 1:00 PM
Online Webinar CA United States
$150.00

REGISTER HERE for the Wine Club Design Webinar: Top 5 Tools for Long-Term Success Bring your brown bag lunch for this hands-on web training taking place during the lunch hour! Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided among…

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August 2019

Digital Wine Marketing Webinar: Email Communication

August 13 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

REGISTER HERE for the Digital Wine Marketing Webinar: Email Communication This workshop, led by digital wine marketing specialist, Laura Perret Fontana, will dive into the world of eNewsletters. With the world sending approximately 196 billion emails every day, of which 109 billion are business correspondences*, email is an extremely powerful tool to connect your brand with consumers! It is also essential that your brand’s emails stand out and make a statement so as not to get lost in the daily email shuffle.…

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September 2019

Wine Club Design Webinar: Top 5 Tools for Long-Term Success

September 12 @ 11:30 AM - 1:00 PM
Online Webinar CA United States

REGISTER HERE for the Wine Club Design Webinar: Top 5 Tools for Long-Term Success Bring your brown bag lunch for this hands-on web training taking place during the lunch hour! Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided…

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Digital Wine Marketing Webinar: Social Media

September 17 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

REGISTER HERE for the Digital Wine Marketing Webinar: Social Media This workshop, led by Laura Perret Fontana, will guide attendees through the world of social media and how to best use the different platforms to optimize a wine brands reach, influence and sales. With the drastic increase in social media use over the past few years, the importance of brand presence on these platforms has never been so evident. Social media strategy is not as simple as posting a picture of…

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October 2019

Digital Wine Marketing Webinar: Winery Websites

October 15 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

REGISTER HERE for Digital Wine Marketing Webinar: Winery Websites This workshop, led by digital wine marketing specialist, Laura Perret Fontana, will cover the fundamentals of websites: guidelines, best practices, ideas to provide a better experience to consumers and trade. Most marketing and sales teams understand the importance of having a winery website, but not all recognize the consequences of not properly maintaining the website. Whether keeping the site updated with current vintages, updating with fresh content to keep visitors engaged or optimizing…

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