Greetings! I was invited to speak at Start Up Grind North Bay last month about direct to consumer (DTC) sales and marketing trends in the United States. John Starr, President of Start Up Grind North Bay, asked me to share insights about how to successfully sell directly to the consumer and also […]
Conducting wine marketing research in the wine industry is like hugging a porcupine. It’s hard to wrap your arms around, and you better know what you’re doing or else you can get hurt. The challenge is endemic to wine itself. With what other product do consumers get so overwhelmed by […]
There has never been a better time in history to sell wine direct to the consumer. The recent Silicon Valley Bank (SVB) “Secrets of a Successful Tasting Room” report, released in conjunction with a live video stream by Rob McMillan and guests discussing the report, details interesting trends. One key takeaway for me […]
Is your winery website mobile friendly? In case you missed it, on April 21st, Google implemented a new algorithm for search on mobile devices that will alter mobile search engine optimization (SEO) results. Developers usually take note when Google changes their algorithms, but this one has caused more questions and […]
I’m a web developer who builds and maintains websites for wineries, so naturally I’m going to be talking about winery websites – how they work, how they don’t work, what’s new in the field, what’s coming in the future. For my first guest post here on the DTC site, I […]
Sandra Hess, Founder of DTC Wine Workshops will be attending Vin65 Roadshow in Mendocino to hear from industry experts. Attending? Let’s meet up!
Empower your Winery New Hires. When it comes to the DTC wine business, we all invest copious amounts of time and money to find the perfect software to run our day-to-day business. We work hard at acquiring and retaining wine club members and creating programs to keep them engaged and […]
Ideal for winery managers responsible for direct sales, marketing and customer retention activities!
DTC Wine Workshops founder Sandra Hess will be speaking on “Measuring DTC Sales Success” at the Vin65/WineDirect Roadshow on Thursday, April 23rd, 8:30am – 11:30am, Bunting Winery, Murphy’s CA. Hear from several industry leaders including Andrew Kamphuis, founder of Vin65 and CTO of WineDirect as well as Paul Mabray, founder of VinTank. How […]
Start 2015 off right by implementing the DTC Wine Sales Checklist: 1. Attend DTC Wine Management Series kicking off online on Tuesday, January 13th and running for four weeks. Includes an e-workbook and 1.5 hour coaching session to build DTC Strategic Plan. Register at: EVENTBRITE 2. Subscribe to DTC Wine Workshops […]
This is a great read by Liz Thatch, Professor of Management & Wine Business at Sonoma State University. Direct to consumer wine sales continue to grow at an incredible pace and now is an excellent time to get a DTC Strategic Sales Plan in place. 3.47 million cases of wine […]
DTC Wine Workshops Founder, Sandra Hess, will moderate a panel “The Do’s and Don’ts of Direct to Consumer & Direct Selling” on Friday, March 13th at 2:00.
Join Sandra Hess, founder of DTC Wine Workshops, at ShipCompliant University. On Thursday, October 23, ShipCompliant will host a small gathering in Napa to share the latest DTC news: Massachusetts opening for Direct to Consumer wine shipping in 2015. How can your winery capitalize on this opportunity? Regulatory updates from around the […]
Shoppers are in full swing as Holiday celebrations are upon us. Direct to Consumer wine sales are up so this is a great time for wineries to cater to the online buyer. In a recent report released by Truett-Hurst Inc. DTC Sales are up by 24% due to an increase […]
