Sandra Hess, founder of DTC Wine Workshops, presents the “DTC Wine Management Academy” a four-part series KICKING OFF ONLINE AUGUST 23rd. Ideal for any winery manager responsible for direct sales, tasting room and club management, customer retention, social media management, marketing and brand expansion. The four-part series includes a DTC […]
DTC Wine Workshops and Clarksburg Wine Growers & Vintners Association present the DTC Wine Sales Roadshow. The roadshow includes a state of the industry overview from Mark Chandler as well as hands-on instruction from three subject matter specialists, DTC sales checklists and Q & A sessions. Topics include: Direct to […]
What a wonderful service spearheaded by Rob McMillan, Founder of Silicon Valley Bank Wine Division as he joins forces each year with Cyril Penn, Editor at Wine Business Monthly to survey tasting room managers across the nation and now includes respondents from Canada and Australia. There were 1179 respondents, a significant […]
Leverage Email Marketing, Social Media & SEO to grow direct wine sales and build lifelong customers. Each attendee will receive live, hands-on instruction, attend two Q & A sessions, receive a Checklist and leave with these key take-aways: • Better understand your sales funnel to sell more wine • Learn […]
Leverage Email Marketing, Social Media & SEO to grow direct wine sales and build lifelong customers. Each attendee will receive live, hands-on instruction, attend two Q & A sessions, receive a Checklist and leave with these key take-aways: • Better understand your sales funnel to sell more wine • Learn […]
GUEST BLOG POST featuring Melissa Leiter, a member of the DTC Consultant Network and owner of New Vines Marketing. 9 EASY Marketing Tricks To Sell More Wine When it comes to marketing your winery, knowing where to start is typically the hardest part. There are so many modern ways of […]
What is the difference between a Brand Ambassador and a Spokesperson? By definition, a brand ambassador, unlike a celebrity spokesperson, is someone who eats, lives and breathes your brand. This is someone your customers can connect and engage with, someone who has a solid, well-established online presence with a decent-size network. Millennials […]
This workshop is presented by Dina L Northcutt, former DTC Programs Coordinator at Chateau Montelena. Dina specializes in business process improvements and works with winery management teams to develop solutions for building effective wine clubs and retaining loyal members. As consumer demand continues to shape how wineries are offer wine […]
In this hands-on workshop, Barbara Gorder, Wine Brand Strategist, will provide step-by-step instruction around how to create a succesful wine brand that appeals wine consumers nationally. Each attendee will receive a “DTC Wine Sales Branding” Checklist and get questions answered in two Q & A periods. Key Take-Away’s Include: 1. […]
In this hands-on workshop, Barbara Gorder, Wine Brand Strategist, will provide step-by-step instruction around how to create a succesful wine brand that appeals wine consumers nationally. Each attendee will receive a “DTC Wine Sales Branding” Checklist and get questions answered in two Q & A periods. Key Take-Away’s Include: 1. […]
Is your marketing team ready to effectively connect your winery story to key audiences in a meaningful way to grow direct wine sales and expand visibility to a national audience? In this hands-on workshop, Stacie Jacob, Founder and Chief Strategist of Solterra Strategies will share best practices and latest tools […]
Is your marketing team ready to effectively connect your winery story to key audiences in a meaningful way to grow direct wine sales and expand visibility to a national audience? In this hands-on workshop, Stacie Jacob, Founder and Chief Strategist of Solterra Strategies will share best practices and latest tools […]
Is your marketing team ready to effectively connect your winery story to key audiences in a meaningful way to grow direct wine sales and expand visibility to a national audience? In this hands-on workshop, Stacie Jacob, Founder and Chief Strategist of Solterra Strategies will share best practices and latest tools […]
Is your marketing team ready to effectively connect your winery story to key audiences in a meaningful way to grow direct wine sales and expand visibility to a national audience? In this hands-on workshop, Stacie Jacob, Founder and Chief Strategist of Solterra Strategies will share best practices and latest tools […]
Now that wineries throughout the nation can ship wine direct to consumer to up to 44 states, the flood gates have opened. The value of wines shipped Direct-to-Consumer exceeded $2 Billion in 2016 and many winery teams are shifting sales efforts from traditional three-tier distribution models to more of a […]
