What is the true return on investment when a family owned winery outsources fulfillment and shipping to Copper Peak Logistics? Find out by watching Episode 9 of the DTC Wine Case Study Series. Sandra Hess, founder of DTC Wine Workshops consulting and training agency, interviewed Laila Subaie, DTC Operations Manager at […]
REGISTER HERE for the Direct Wine Telesales & Account Management Webinar Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and […]
As direct to consumer wine sales throughout the US continue to grow at a pace of 10-25% year over year, we know that wine club competition today is more fierce than ever. I encourage direct wine sales team members to gather together and update strategic sales & marketing plans by […]
Today, I have the pleasure of introducing Stefani Ginotti to the DTC Consultant Network. With close to three decades of coaching and consulting experience, Stefani Ginotti is a proven leader within the greater Sacramento area and the California wine industry. Her expertise is focused on discovering business efficiencies that can be […]
According to Bain & Company, attracting a new customer costs your business six to seven times more than retaining an existing one. The Small Business Administration reports that 68% of customers leave brands because they are upset with the treatment they’ve received. 70% of buying experiences are based on how […]
REGISTER HERE for the Wine Club Management Webinar: Top 5 Tools for Success As consumer demand continues to shape how wineries offer wine club and loyalty programs, management teams are creating more customized value propositions that are high-touch and also include unique experiences. In this hands-on Wine Club Management workshop, Dina […]
REGISTER HERE for the Wine Club Design & Structure: Top 5 Tools for Wine Club Success Webinar Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine […]
REGISTER HERE for the Wine Club Management Webinar: Top 5 Tools for Success. DTC teams are now competing with membership programs like Blue Apron, Dollar Shave Club, Wall Street Journal Wine Club and more! As consumer demand continues to shape how wineries offer wine club and loyalty programs, management teams are […]
Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided […]
Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided […]
As consumer demand continues to shape how wineries offer wine club and loyalty programs, management teams are creating more customized value propositions that are high-touch and also include unique experiences. In this hands-on Wine Club Management webinar, Dina reveals the TOP FIVE TOOLS required for effectively managing membership programs that […]
Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This Direct Wine Telesales & Account Management webinar includes two Q & A sessions and a Telesales & Account Management Checklist. Key Take-Away’s […]
REGISTER HERE Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live Direct Wine Telesales & Account Management webinar includes two Q & A sessions and a Telesales and Account Management […]
Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and Account Management Checklist. Key Take-Away’s Include: Presentation of Top Telesales […]
DTC Wine Workshops welcomes Taylor Eason, winery marketer extraordinaire, formerly the marketing director at Gundlach Bundshu and senior manager, brand marketing at J Vineyards. Taylor is the newest member of the DTC Consultant Network and also the owner of Cork & Fork Digital Media. As the principal of Cork & Fork Digital […]
