Does your Winery DTC Team have a Plan in Place to Reward and Recognize Brand Loyalists during the Holidays? Get the top 5 Tips for Rewarding Wine Brand Loyalists this Holiday Season! We know the drill….DTC sales and marketing managers need to release Holiday Gifting Campaigns by October 15th to […]
As consumer demand continues to shape how wineries offer wine club and loyalty programs, management teams are creating more customized value propositions that are high-touch and also include unique experiences. In this hands-on Wine Club Management webinar, Dina reveals the TOP FIVE TOOLS required for effectively managing membership programs that […]
Sandra Hess, founder of DTC Wine Workshops, presents the “DTC Wine Management Academy” a four-part series KICKING OFF ONLINE AUGUST 23rd. Ideal for any winery manager responsible for direct sales, tasting room and club management, customer retention, social media management, marketing and brand expansion. The four-part series includes a DTC […]
Greetings! “It’s the most wonderful time of the year” – and this rings so true for many winery teams wrapping up 2016 and preparing end of year direct sales reports. According to Wines & Vines Analytics/ShipCompliant, Direct-to-consumer (DtC) shipments increased in the tradit ionally strong month of November. Sales topped $332 […]
DTC Consultant Network member Patty Ross shares best practices and the ROI of email marketing for wineries in this guest blog post. “Email marketing has an ROI of 3800%.” – Direct Marketing Association “When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate […]
Introduction to Wine Club Strategy & Retention Workshop This workshop is ideal for any winery manager responsible for: 1. Retaining loyal and long-term club members 2. Acquiring new club members 3. Designing club memberships that appeal to various type of wine enthusiasts and collectors 4. Developing high-impact club events, perks […]
Introduction to Wine Club Strategy & Retention Workshop This workshop is ideal for any winery manager responsible for: 1. Retaining loyal and long-term club members 2. Acquiring new club members 3. Designing club memberships that appeal to various type of wine enthusiasts and collectors 4. Developing high-impact club events, perks […]
Introduction to Wine Club Strategy & Retention Workshop This workshop is ideal for any winery manager responsible for: 1. Retaining loyal and long-term club members 2. Acquiring new club members 3. Designing club memberships that appeal to various type of wine enthusiasts and collectors 4. Developing high-impact club events, perks […]
Hello and welcome to my first blog! My name is Dina Northcutt and I am a new member of the DTC Wine Network, so here is a bit about me. I grew up in an agricultural community in the Midwest, with a horticultural dad, who constantly taught me about […]
Ideal for winery managers responsible for direct sales, marketing and customer retention activities!
We had a lot of fun with a ladies only episode of The Wine Bizcast. The Panelists were asked the following questions: 1. How do events play a part for wine club retention? 2. What are some creative wine club benefits you have seen offered? 3. How can wineries anticipate […]
