REGISTER HERE for the Digital Wine Marketing Webinar: Social Media This workshop, led by Laura Perret Fontana, will guide attendees through the world of social media and how to best use the different platforms to optimize a wine brands reach, influence and sales. With the drastic increase in social media […]
Direct Wine Sales Case Study #10 – July 11, 2018. What is the true return investment (ROI) when a wine brand uses telesales services to grow direct wine sales and convert customers to loyal club members? In the tenth episode of the DTC Wine Case Study Series, Sandra Hess, founder of […]
According to Bain & Company, attracting a new customer costs your business six to seven times more than retaining an existing one. The Small Business Administration reports that 68% of customers leave brands because they are upset with the treatment they’ve received. 70% of buying experiences are based on how […]
Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided […]
What a wonderful service spearheaded by Rob McMillan, Founder of Silicon Valley Bank Wine Division as he joins forces each year with Cyril Penn, Editor at Wine Business Monthly to survey tasting room managers across the nation and now includes respondents from Canada and Australia. There were 1179 respondents, a significant […]
As we look back at the first two quarters of 2016, what have we learned about DIRECT WINE SALES AND CONSUMER BEHAVIOR? Greetings! I have been hearing about a “slump” in direct wine sales for some wineries in the Napa Valley this past quarter. Since direct wine sales […]
Introduction to Wine Club Strategy & Retention Workshop This workshop is ideal for any winery manager responsible for: 1. Retaining loyal and long-term club members 2. Acquiring new club members 3. Designing club memberships that appeal to various type of wine enthusiasts and collectors 4. Developing high-impact club events, perks […]
Introduction to Wine Club Strategy & Retention Workshop This workshop is ideal for any winery manager responsible for: 1. Retaining loyal and long-term club members 2. Acquiring new club members 3. Designing club memberships that appeal to various type of wine enthusiasts and collectors 4. Developing high-impact club events, perks […]
The “Wine Club Strategy & Retention” workshop is ideal for any winery manager responsible for: 1. Retaining loyal and long-term club members 2. Acquiring new club members 3. Designing club memberships that appeal to various type of wine enthusiasts and collectors 4. Developing high-impact club events, perks and incentives Attendees […]
The “Introduction to Wine Club Strategy & Retention” workshop is ideal for any winery manager responsible for: 1. Retaining loyal and long-term club members 2. Acquiring new club members 3. Designing club memberships that appeal to various type of wine enthusiasts and collectors 4. Developing high-impact club events, perks and […]
