Winery


Top 5 Tools for Connecting Wine Consumers to your Brand

This webinar is a “How to” Guide on using branding to get better results for your wine brand. In this hands-on workshop, Barbara Gorder, Wine Brand Strategist, will provide step-by-step instruction around how to create a succesful wine brand that appeals to wine consumers nationally. Each attendee will receive a […]


Winery Reservation Management Software for offering Elevated Tasting Experiences

Recorded Workshop with Audio and PPT: Winery Reservation Management Software for offering Elevated Tasting Experiences) Sandra Hess, founder of DTC Wine Workshops, joined a panel discussion at DTC Wine Symposium on January 12, 2017. The group puts on their detective hats and discussed the hot topic of reservation programs. Which reservation […]


DTC Wine Workshops Central Valley Roadshow – Fresno State University

DTC Wine Workshops presents the 2017 Central Valley Roadshow. Each workshop includes hands-on instruction from three subject matter specialists, DTC sales checklists and Q & A sessions.  $40 General Admission per workshop.Group discount available for wineries with four or more attendees at $25 per admission. REGISTER HERE A SPECIAL THANK YOU […]


“ROI of Email Marketing for Wineries” – Patty Ross, Guest Blog Post

DTC Consultant Network member Patty Ross shares best practices and the ROI of email marketing for wineries in this guest blog post. “Email marketing has an ROI of 3800%.” – Direct Marketing Association “When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate […]


Sandra Hess at Unified Wine & Grape Symposium Sacramento

Attending Unified Wine & Grape Symposium in Sacramento January 26th through 28th? Meet up with Sandra Hess, founder of DTC Wine Workshops to learn more about our services and solutions.  Sandra will be meeting with clients and technical partners in Sacramento and this is a great opportunity to meet her. […]


JOIN US! “Staying Connected” Workshop in Saint Helena

THE NEXT STEP – “STAYING CONNECTED IN BETWEEN VISITS” DTC Wine Workshops and CANVAS team up to present “Staying Connected Customer Retention” workshops throughout the Napa Valley throughout 2016. What are attendees saying about the workshop series? CLICK HERE Sandra Hess, Founder of DTC Wine Workshops will present “TOP FIVE Social Tools […]


DTC Wine “MATCH.COM -Better Qualify to Create Loyalty” Workshop

DTC Wine “MATCH.COM -Better Qualify to Create Loyalty” Workshop With over 8700 wineries now competing in the US and online wine orders resulting in $2 billion in sales in 2015, NOW is the time to build a strategic conversion plan that includes best practices for qualifying first-time guests. REGISTER HERE. […]


Introduction to Wine Club Strategy & Retention Workshop

Introduction to Wine Club Strategy & Retention Workshop This workshop is ideal for any winery manager responsible for: 1.  Retaining loyal and long-term club members 2.  Acquiring new club members 3.  Designing club memberships that appeal to various type of wine enthusiasts and collectors 4.  Developing high-impact club events, perks […]


Introduction to Wine Club Strategy & Retention Workshop

Introduction to Wine Club Strategy & Retention Workshop This workshop is ideal for any winery manager responsible for: 1.  Retaining loyal and long-term club members 2.  Acquiring new club members 3.  Designing club memberships that appeal to various type of wine enthusiasts and collectors 4.  Developing high-impact club events, perks […]


Introduction to Wine Club Strategy & Retention Workshop

Wine Club Strategy & Retention Workshop This workshop is ideal for any winery manager responsible for: 1.  Retaining loyal and long-term club members 2.  Acquiring new club members 3.  Designing club memberships that appeal to various type of wine enthusiasts and collectors 4.  Developing high-impact club events, perks and incentives […]


DTC Wine Case Study #6 – “ROI of using Mobile POS”

Sandra Hess, founder of DTC Wine Workshops interviewed Zach and Geraldine from Gloria Ferrer to determine the true ROI of using Mobile POS. Get words of wisdom and clear insights into what it takes to implement Mobile POS to grow direct wine sales and improve customer service. For more information […]


DTC Wine Management Series 2016 (3/16-4/6)

GROW DIRECT WINE SALES, RETAIN LOYAL CUSTOMERS AND INSPIRE STAFF!  DTC Wine Workshops presents the “DTC Wine Management Series” ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes four weekly workshops (each 1.5 hour online session), one e-workbook and a 1.5 hour […]


“Winery PR in a Pay-to-Play World” featuring Carl Giavanti

If you missed the DTC Consultant Network Introductory Webinar “Winery PR in a Pay-to-Play World” featuring Carl Giavanti on November 19, 2015, here’s your chance to watch. Carl started his consulting business in 2009 and has helped 50+ wineries with media outreach and public relations activities. Carl joined the DTC […]


DTC Wine Case Study #5 – ROI of Social Strategy & VinTank

November 3, 2015 I had the opportunity to meet with Craig Camp, Managing Partner at Cornerstone Wine Cellars and Brandon Farley, Community Manager at VinTank this past week.  I get a lot of questions from wineries throughout the nation about the true ROI of using VinTank and social media to […]


Winery Leadership Development Webinar

In case you missed it, we are sharing DTC Consultant Network Introductory Webinar featuring Ken Majer’s. Ken shares best practices for Winery Leadership Development and Executive Coaching.  Ken also reveals his 5-step process for developing a “values driven culture.”  To learn more about Ken and set up a complimentary introduction, […]