winery management


Uncover Direct Wine Business Blind Spots to Boost Sales

[December 4, 2024 – Sandra Beals] Direct Wine Sales Teams across the nation now have access to best in class consulting services on a project by project basis. Sandra Beals, founder of DTC Wine Workshops and Consumer Engagement Specialist has just launched a new 90-Day Boost Direct Wine Sales Program […]


GOOD TO GREAT “Tasting Room Sales Training Webinars” Announced!

[August 29, 2024 – Sandra Beals] Winery owners in the US are experiencing the most competitive time in history to sell wine direct to consumer. Wine consumers are being a bit more conservative with how they spend their time and finances as we wrap up this summer season. Today, every […]


Tasting Room “Things to Do When Slow” Checklist

[July 31, 2024 – Sandra Beals] High performing hospitality teams actively care for the tasting room, even on the slowest days. Guests should see the staff polishing glassware in between visits to their table, tasting bar space, etc. Guests should not see staff sitting with their cell phone, making personal […]


Get to the 2nd Direct Wine Sale with these Top Three Tools

[February 29, 2024 – Sandra Beals] How do high-performing winery teams across the nation, increase visitation, grow consumer contact lists and build brand loyalists year after year? At DTC Wine Workshops, we teach every member of the direct to consumer team to focus on the second sale and beyond to […]


Direct Wine Sales Specialists – 2024 Web Trainings

[January 24, 2024 – Sandra Beals] A group of Direct Wine Sales Specialists with the DTC Consultant Network have teamed up to provide live web training sessions in 2024. Winery owners, stakeholders, managers, and frontline staff will obtain much needed skills to remain relevant and grow consumer contact lists. Winery […]


2023 Direct Wine Sales Key Learnings & 2024 Training Tools

[December 27, 2023 – Sandra Beals] Our clients have much to celebrate as we wind down a year focused on strengthening and building in the direct wine space. I am pleased to share these 2023 Direct Wine Sales Key Learnings. We worked together to build “Wine Consumer Journey Maps” in […]


Winery Family Succession Planning Webinar

Join Nick Karavidas, Winery Strategy & Portfolio Management Consultant, for this hands-on webinar program. REGISTER HERE Get hands-on instruction in this live webinar. Nick supports a variety of family winery brands and will share smart tools and tips for how to approach this important work. In this hands-on webinar, Nick […]


Winery Family Succession Planning Webinar

Join Nick Karavidas, Winery Strategy & Portfolio Management Consultant, for this hands-on webinar program. REGISTER HERE Get hands-on instruction in this live webinar. Nick supports a variety of family winery brands and will share smart tools and tips for how to approach this important work. In this hands-on webinar, Nick […]


Winery Family Succession Planning Webinar

Winery Family Succession Planning Webinar. Join Nick Karavidas, Winery Strategy & Portfolio Management Consultant, for this hands-on webinar program. REGISTER HERE Get hands-on instruction in this live webinar. Nick supports a variety of family winery brands and will share smart tools and tips for how to approach this important work. […]


2024 Direct Wine Sales Essentials Webinar

2024 Direct Wine Sales Essentials Webinar. Get Hands-On Instruction & Tools Ideal for Winery Owners, Stakeholders, and Managers. Leverage Proven Methods & Winning Formulas. REGISTER HERE Sandra Beals, wine consumer engagement specialist and founder of DTC Wine Workshops consulting agency will share winning formulas in this live webinar. Participants will […]


DTC Wine Sales Training: Developing All-Star Teams (2-Part Web Training)

DTC Wine Sales Training: Developing All-Star Teams (2-Part Web Training). Ideal for managers responsible for direct wine sales, hospitality management, membership , events, phone sales, and/or training programs. REGISTER HERE With over 11,000 US wine brands competing for the attention of wine enthusiasts today, time is now the #1 commodity […]


DTCWW Good to Great Series #8 – Rethink Winery Events

[November 29, 2023 – Sandra Beals] As our clients prepare for 2024 visitation, now is the time to rethink the WHY behind winery events. Today, most wine brands don’t have the luxury of hosting the same event five years in a row as loyalists want to be intrigued and inspired […]


DTCWW Good to Great Series #7 – Be an Admired Winery Brand

[October 26, 2023 – Sandra Beals] The luxury market is undergoing a significant transformation as it adapts to the growing spending power of Gen Z consumers. Along with Millennials, these individuals accounted for “the entire growth of the luxury market in 2022,” according to Bain & Company, and are predicted to […]


DTCWW Good to Great Series #6 – Define and Leverage Key Wine Brand Differentiators

[September 28, 2023 – Sandra Beals (NOT AI)] As the direct to consumer wine space has evolved over the past 10-12 years, we have helped leadership teams develop organizational structures, customized training programs, training manuals, hospitality service standards, and standard operating procedures. In doing this work, we walk business stakeholders […]