In Case Study #6 of the DTC Wine Case Study Series, Sandra Hess, founder of DTC Wine Workshops, interviewed Geraldine Flatt, VP of Retail Operations & HR and Zach Elliott, Technical Manager, both from Gloria Ferrer to determine the true ROI of using Vin65’s Mobile POS with iPad minis to […]
GROW DIRECT WINE SALES, RETAIN LOYAL CUSTOMERS AND INSPIRE STAFF! DTC Wine Workshops presents the “DTC Wine Management Series” ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes four weekly workshops (each 1.5 hour online session), one e-workbook and a 1.5 hour […]
In case you missed it, we are sharing DTC Consultant Network Introductory Webinar featuring Ken Majer’s. Ken shares best practices for Winery Leadership Development and Executive Coaching. Ken also reveals his 5-step process for developing a “values driven culture.” To learn more about Ken and set up a complimentary introduction, […]
DTC Wine Workshops Introductory Webinar featuring Ken Majer will take place on Thursday, September 24th at 10:00 – 10:30. Hear best practices for establishing a strong leadership foundation for your winery. The event is complimentary. Be sure to register early as there are limited spaces available at: [email protected]. Ken is a […]
Is your winery website mobile friendly? In case you missed it, on April 21st, Google implemented a new algorithm for search on mobile devices that will alter mobile search engine optimization (SEO) results. Developers usually take note when Google changes their algorithms, but this one has caused more questions and […]
I’m a web developer who builds and maintains websites for wineries, so naturally I’m going to be talking about winery websites – how they work, how they don’t work, what’s new in the field, what’s coming in the future. For my first guest post here on the DTC site, I […]
Sandra Hess, Founder of DTC Wine Workshops will be attending Vin65 Roadshow in Mendocino to hear from industry experts. Attending? Let’s meet up!
“Everything must be made as simple as possible. But not simpler” – Albert Einstein Marketing in the 21st Century Marketing has now become dependent on the knowledge that the marketer cannot assume the likes, dislikes, or preferences of their customers based on pure intuition and/or their own personal experience as it […]
Empower your Winery New Hires. When it comes to the DTC wine business, we all invest copious amounts of time and money to find the perfect software to run our day-to-day business. We work hard at acquiring and retaining wine club members and creating programs to keep them engaged and […]
Learn how winery video’s help to build and extend your brand story and experiences nationally!
Want to understand why customers and members call your winery? Want to have more meaningful conversations with your loyal customers and fans? Want to create a memorable experience the first time a visitor interacts with your staff? Answer the phone. [February 16, 2015 – San Francisco, CA] We have seen […]
DTC Wine Workshops founder Sandra Hess will be speaking on “Measuring DTC Sales Success” at the Vin65/WineDirect Roadshow on Thursday, April 23rd, 8:30am – 11:30am, Bunting Winery, Murphy’s CA. Hear from several industry leaders including Andrew Kamphuis, founder of Vin65 and CTO of WineDirect as well as Paul Mabray, founder of VinTank. How […]
