winery training


Uncover Direct Wine Business Blind Spots to Boost Sales

[December 4, 2024 – Sandra Beals] Direct Wine Sales Teams across the nation now have access to best in class consulting services on a project by project basis. Sandra Beals, founder of DTC Wine Workshops and Consumer Engagement Specialist has just launched a new 90-Day Boost Direct Wine Sales Program […]


GOOD TO GREAT “Tasting Room Sales Training Webinars” Announced!

[August 29, 2024 – Sandra Beals] Winery owners in the US are experiencing the most competitive time in history to sell wine direct to consumer. Wine consumers are being a bit more conservative with how they spend their time and finances as we wrap up this summer season. Today, every […]


Tasting Room “Things to Do When Slow” Checklist

[July 31, 2024 – Sandra Beals] High performing hospitality teams actively care for the tasting room, even on the slowest days. Guests should see the staff polishing glassware in between visits to their table, tasting bar space, etc. Guests should not see staff sitting with their cell phone, making personal […]


Direct Wine Sales 101: Key Questions to Thrive 

[April 23, 2024 – Sandra Beals] In today’s competitive direct wine space, successful wine brands must have a laser-focused sales and marketing strategy in place to remain relevant. It pains me to hear winery leadership teams share that they simply don’t need a direct sales strategic plan. That sentiment may […]


Get to the 2nd Direct Wine Sale with these Top Three Tools

[February 29, 2024 – Sandra Beals] How do high-performing winery teams across the nation, increase visitation, grow consumer contact lists and build brand loyalists year after year? At DTC Wine Workshops, we teach every member of the direct to consumer team to focus on the second sale and beyond to […]


Direct Wine Sales Specialists – 2024 Web Trainings

[January 24, 2024 – Sandra Beals] A group of Direct Wine Sales Specialists with the DTC Consultant Network have teamed up to provide live web training sessions in 2024. Winery owners, stakeholders, managers, and frontline staff will obtain much needed skills to remain relevant and grow consumer contact lists. Winery […]


2023 Direct Wine Sales Key Learnings & 2024 Training Tools

[December 27, 2023 – Sandra Beals] Our clients have much to celebrate as we wind down a year focused on strengthening and building in the direct wine space. I am pleased to share these 2023 Direct Wine Sales Key Learnings. We worked together to build “Wine Consumer Journey Maps” in […]


Winery Family Succession Planning Webinar

Join Nick Karavidas, Winery Strategy & Portfolio Management Consultant, for this hands-on webinar program. REGISTER HERE Get hands-on instruction in this live webinar. Nick supports a variety of family winery brands and will share smart tools and tips for how to approach this important work. In this hands-on webinar, Nick […]


Winery Family Succession Planning Webinar

Winery Family Succession Planning Webinar. Join Nick Karavidas, Winery Strategy & Portfolio Management Consultant, for this hands-on webinar program. REGISTER HERE Get hands-on instruction in this live webinar. Nick supports a variety of family winery brands and will share smart tools and tips for how to approach this important work. […]


Small Winery Sales Success – “The Five Funnels Webinar”

Join Heidi Dittloff , Small Winery Sales & Marketing Consultant, for this hands-on web training. Get hands-on instruction and top tools! Heidi has helped a variety of small businesses thrive and currently supports Longboard Vineyards in Healdsburg. This workshop is perfect for event, hospitality and tasting room managers responsible for […]


Tasting Room Sales Webinar: Connect-Qualify-Convert

The Tasting Room Sales Webinar “Connect-Qualify-Convert” is ideal for any winery manager responsible for direct wine sales and consumer engagement success. Proven models and tools. In this hands-on webinar, DTC Wine Workshops founder, Sandra Beals, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. […]


“Step by Step Guide to Winery Branding” Webinar

Join Barbara Gorder, Brand Strategist & Founder of Undisclosed Location, for this hands-on “Step by Step Guide to Winery Branding” Webinar. Get hands-on instruction and top tools from the best! Barbara supports notable consumer package goods and luxury businesses in and outside of the wine industry. REGISTER HERE Branding: Step […]


2024 Wine Consumer Journey Mapping Webinar

Join Sandra Beals, founder of DTC Wine Workshops, for this hands-on training session ideal for winery owners and management teams. Finish the year strong with top-notch tools and strategies. In the 2024 Wine Consumer Journey Mapping Webinar, Sandra will guide attendees through the process of identifying current wine brand loyalists […]


“Step by Step Guide to Winery Branding” Webinar

Join Barbara Gorder, Brand Strategist & Founder of Undisclosed Location, for this hands-on webinar – “Step by Step Guide to Winery Branding”. Get hands-on instruction and top tools from the best! Barbara supports notable consumer package goods and luxury businesses in and outside of the wine industry. REGISTER HERE Branding: […]


Small Winery Sales Success – “The Five Funnels Webinar”

Join Heidi Dittloff , Small Winery Sales & Marketing Consultant, for this hands-on small winery success webinar – “The Five Funnels Webinar”. REGISTER HERE Get hands-on instruction and top tools! Heidi has helped a variety of small businesses thrive and currently supports Longboard Vineyards in Healdsburg. This workshop is perfect […]