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Guest Blog Post – Janet Majors on Wine Brand Experience

While attending the DTC Wine Symposium a few weeks ago, two words appeared to weave a thread throughout the seminars. Those two words are value and experience. I kept thinking about those two words all day and on the way home I remembered a theory on social transactions called the […]


Sandra Hess speaking at Vin65 Roadshow Calaveras County

DTC Wine Workshops founder Sandra Hess will be speaking on “Measuring DTC Sales Success” at the Vin65/WineDirect Roadshow on Thursday, April 23rd, 8:30am – 11:30am, Bunting Winery, Murphy’s CA.  Hear from several industry leaders including Andrew Kamphuis, founder of Vin65 and CTO of WineDirect as well as Paul Mabray, founder of VinTank. How […]


The Wine BizCast: Tasting Room Trends and Best Practices

I was invited to join as a guest speaker in the first show of its kind in the Wine Industry. Check out this Podcast moderated by Courtney Holmes, Founder of “Talk is Sheep Marketing” as she facilitates a discussion around Tasting Room Trends and Best Practices.  This Podcast was recorded […]