In 2013, 3.4 million cases of wine shipped in the United States (ShipCompliant 2014 DTC Report). Online sales are growing at the fastest pace in history and staying connected to your customers is critical. Here are five customer touch points that will drive DTC wine sales and keep your biggest […]
It’s a week before the big day and I was curious to see how wineries are leveraging social outlets to connect with fans and share the love. Does your winery have a social content calendar in place to capitalize on direct to consumer sales during the Holiday’s? Wineries using promo […]
Ready to Grow DTC Wine Sales in 2014? Schedule a full-day Boot Camp of your choice to take place at your location or online. Sign up online or in person at DTC Wine Symposium South San Francisco January 22nd and 23rd. Contact: [email protected]
Imagine a world where you could take a picture of a wine bottle using an App on your smart phone and instantly find out everything you need to know about that wine. Now imagine buying that wine right from the App after reading up on wine notes, ratings, etc. Now […]
We had a lot of fun with a ladies only episode of The Wine Bizcast. The Panelists were asked the following questions: 1. How do events play a part for wine club retention? 2. What are some creative wine club benefits you have seen offered? 3. How can wineries anticipate […]
This is a well rounded list of the top 10 US wine trends and AGAIN millennials are mentioned. The RIGHT COMBINATION OF HIGH TECH AND HIGH TOUCH IS KEY IN STAYING COMPETITIVE AND GROWING WINE SALES……ENJOY!
“Younger Generations redefining the wine scene” Click Here to Watch Video This article picked up by ABC Local* recently caught my eye. There are 70 million millennials who use apps to do just about everything! Sipping, exploring and experiencing wine is a new activity that the younger scene is all about. In […]
