DTC Wine Workshops presents the 2017 Central Valley Roadshow. Each workshop includes hands-on instruction from three subject matter specialists, DTC sales checklists and Q & A sessions. $40 General Admission per workshop.Group discount available for wineries with four or more attendees at $25 per admission. REGISTER HERE A SPECIAL THANK YOU […]
Hilarie of the DTC Consultant Network set to speak in France at the International Wine Tourism Conference this April!
Imagine a world where you could take a picture of a wine bottle using an App on your smart phone and instantly find out everything you need to know about that wine. Now imagine buying that wine right from the App after reading up on wine notes, ratings, etc. Now […]
We had a lot of fun with a ladies only episode of The Wine Bizcast. The Panelists were asked the following questions: 1. How do events play a part for wine club retention? 2. What are some creative wine club benefits you have seen offered? 3. How can wineries anticipate […]
I had the opportunity to present at Fresno State Winery last week and thought it would be fun to share some insights from my experience. I was asked to prepare an Introduction to Direct-To-Consumer Wine Sales for 45 students that included necessary technologies and processes based on latest DTC buying […]
I came across this article about a presentation Joe Roberts gave at the Nederburg Auction in South Africa this last week on the US Wine Market. He touches on an important point around targeting buyers by generation. If you focus on Baby Boomers exclusively you are dead. Selling story is […]
This is a well rounded list of the top 10 US wine trends and AGAIN millennials are mentioned. The RIGHT COMBINATION OF HIGH TECH AND HIGH TOUCH IS KEY IN STAYING COMPETITIVE AND GROWING WINE SALES……ENJOY!
