The Vintage Point: Tasting Room Experience

The Vintage Point

It is the first show of its kind to air in the wine industry. It was inspired by the juicy and fun format of the ABC daytime show, “The View” and the podcast, “The Beancast”. The show is about taking the masterminds in the wine business industry and putting them all together to agree, disagree and take a completely different interpretation on the questions asked.

The show will be recorded via the latest technology of Google+ Hangouts HD video conferencing to be republished on Youtube on Monday September 9th, 2013. The show will be different from the boring webinar teleconferences with 50+ slides that provide just way too much information. Because the show is simply a panelist format – no single objective or message is pushed. This isn’t about promoting a philosophy and business strategy. It is about sharing ideas. Its that simple.

The topic for the first show is “Tasting Room Experience” and will address the following:

  1. Best practices for collecting contact information from tasting room visitors
  2. Best practices for growing wine club memberships
  3. Reservations: do they create a better experience or do they detract
  4. Best practices for driving tasting room traffic
  5. Panel insights on unique winery experiences being offered in tasting rooms

The panelists on the first show include: 


Courtney Holmes,
Talk is Sheep Marketing, Host

Holmes comes from a background in newspaper journalism and public radio. She decided to merge her love for wine, media and technology when she launched her company in early 2011. Today, she focuses on design and marketing for the wine industry.


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Sandra Hess, DTC Wine Workshops

Hess comes from a background in sales and marketing management in technical sales. While working for a dynamics CRM services company, she managed the winery CRM product and helped wineries improve sales, marketing and customer services departments. After working for Vin65 and eWinery she launched her consulting business, DTC Wine Workshops.


Jeff Butler, Director of Marketing, Brander Vineyards

Jeff Butler was born in Santa Barbara and grew up on the grounds of La Purisima Mission in Lompoc, where his father was a park ranger. He became enamored with wine while working as a climbing guide in South America, and followed this passion back to the Santa Ynez Valley in 2005 to learn the art of fine wine production. Since then, he has managed vineyards, made wine for Dierberg Vineyard, and consulted on Champagne-style sparkling wine projects. Currently Director of Marketing for Brander Vineyard in Los Olivos, he enjoys surfing, reading, climbing, writing, and cooking in his free time, and is enough of a dork to roast his own coffee.


Hilarie Larson, Northwinds Wine Consulting

Hilarie currently brings her experience and enthusiasm to California where she was instrumental in the start up and staff training for Europa Village in Temecula Wine country. She does consulting with winery owners to develop well trained and educated teams for their tasting rooms and wine clubs. She hosts tasting events/classes for corporate and private clients as well as continuing her own wine education.

To request access to The Vintage Point, please complete the contact form below.

About Sandra Beals

Sandra Beals, founder of DTC Wine Workshops and the DTC Consultant Network, is a subject matter specialist and public speaker on the topics of direct to consumer wine sales and consumer engagement strategies.