DTC Wine Workshops presents a six-month DTC Wine Sales webinar series taking place over six months on the second Tuesday of each month beginning March 11th at 10:00 a.m. PST.
3.47 million cases of wine shipped in 2013, a 9.3% increase over 2012. In 2013, wines priced $15 and less increased 21% in volume shipped. Total sales of winery-to-consumer shipments increased 7.5% to $1.57 billion in 2013*. Do you have the right blend of technology and process in place to increase direct to consumer wine sales? DTC Wine Workshops helps wineries grow direct wine sales, build brand awareness and retain loyal customers. Over the course of six months, you and your winery team will gain the skills necessary to:
1. Build and cater to a Loyal Wine Club and online fan base using the right combination of tools and process
2. Configure DTC e-commerce technology and tools to best SERVE your customers
3. Use Preference Based Marketing tools within CRM to create customer profiles and more intimate relationships
4. Grow and Expand direct to consumer wine channels through online and in person DTC sales strategies
5. Use your Customer Data to your advantage through Data Mining, drip email marketing and call campaigns
REGISTER at: Eventbrite
A bit about the presenter:
Sandra Hess, Founder of DTC Wine Workshops, supports wineries large and small in the areas of technology and process improvements to grow direct to consumer wine sales. James Morrow, E-Winery, has called her a “business leader with ready wit and customer rapport.” Sandra presented a session on DTC Best Practices to the marketing students at Fresno State Winery in September, 2013 and also co-moderated the Wine Club Manager Workshop at Direct to Consumer Wine Symposium, South San Francisco January, 2014, Recognized by Alf Nuciforo, Chairman of the Luxury Market Council San Francisco for her contribution in the DTC E-Commerce Technology Panel at DTC Done Right conference, Hall Wines, February, 2014, Sandra continues to share latest trends in DTC wine sales with the ideal combination of technology and processes. “Sandra, the scorecards are in and the verdict is unanimous. Your panel discussion was a huge hit. We’ve had rave reviews about the information you conveyed and the candor of your comments.”
DTC Wine Workshops shares best practices for building customer loyalty and translates a wine brand into effective DTC sales programs by making the customer the focal point. Sandra has been a guest speaker in the “Wine Biz Cast” series and has also produced direct to consumer Road Shows throughout the West Coast for The Winery CRM (Microsoft Dynamics CRM product), e-Winery Solutions, WineDirect, Vin65 and VinTank. Prior to joining the wine industry, Sandra sold compliancy management software to global corporations and law firms.