In the first webinar of our DTC Consultant Network Intro series on September 4th, Sandra Hess shared sales strategy tips for growing direct-to-consumer wine business.
Top Takeaways:
- The customer is the center of the DTC universe. Make sure you build your strategy around them!
- Identify the ideal blend of process & technology. Do your backend systems support your front of house activities to better serve customers?
- Build a clear strategy & vision. Make sure everyone on the team understands it, and their place in it.
- Customize care to improve retention. Cater to your individual customers’ preferences, and don’t be afraid to ask them!
Sandra Hess is the founder of DTC Wine Workshops, specializing in DTC sales strategy, e-commerce and CRM. Learn more about the DTC Consultant Network, its members and how we can help you grow your direct to consumer wine business here.
This is the first episode in an ongoing webinar series where members of the DTC Consultant Network share industry insights and best practices. Webinars are free of charge and the full schedule is available in our calendar.