Yearly Archives: 2021


Developing All-Star Hospitality Teams

[Sandra Hess – July 27, 2021 – San Francisco, CA] As the US wine industry continues to recover from the 2020 pandemic, most of our clients are struggling to find qualified talent for both front-of-the-house and back-of-the-house-positions. We have spent quite a bit of time updating job descriptions and training […]


Three Pillars of DTC Wine Sales Success

[June 8, 2021 – Santa Rosa, CA] On May 26th, Sandra Hess, Consumer Engagement Specialist and founder of DTC Wine Workshops, moderated an insightful discussion, for Wine Industry Network at the virtual Wine Industry Symposium. She brought together Efrain Barragan – Director of Digital Marketing, Cliff Family Winery St Helena, […]


Tasting Room Tip Lines – YEA or NAY?

[May 7, 2021 – Sandra Hess, DTC Wine Workshops Expert Editorial] Greetings wine industry friends! I have been asked to develop an article best approaches to developing tasting room tip policies. This question has come up quite often during the past five years as we have helped winery teams across […]


DTC Wine Sales Health Check – 3 FREE TIPS

March 24, 2021 – This spring, we encourage our clients and direct-to-consumer teams to carve out some time to conduct a DTC Wine Sales Health Check. Now, is the time to analyze performance across all direct sales channels, reward for success and, course-correct where needed. Many hospitality teams have learned […]


DTC Wine Leadership Forum Launches Spring 2021

Winery Leaders and Trend Setters Across the Nation Join this Private Group for a Monthly Problem-Solving Session in the Virtual Space [February 3, 2021 – Northern California] Members of the DTC Consultant Network, a division of DTC Wine Workshops, have been serving winery teams in almost every major wine region […]


Top 3 Tips for Slaying DTC Wine Symposium this Week!

#WineBiz Winery Owners & Direct to Consumer Managers can get the most out of this year’s DTC Wine Symposium with these top tips. The DTC Wine Symposium is presented by Free the Grapes! This annual fundraising event has raised more than $1 million for Free the Grapes’ PR campaign, and […]


2020 DTC Wine Sales Review: POWER OF THE PIVOT

January 12, 2021 – Sandra Hess, DTC Wine Workshops [20-30 minute read] Many direct to consumer teams in wine regions across the nation have been pivoting and adjusting to life’s catastrophes for several years now. From devastating fires that repeated seasons to floods and now a pandemic. Whether iconic wine […]