Yearly Archives: 2022


Future of Drinks Part 2: DEVELOP MASTER WINERY STORYTELLERS

[Sandra Hess – June 30, 2022] With a 11,000+ wine brands competing for the attention of consumers in the US today, effective and meaningful storytelling is a key brand differentiator. High performing winery hospitality teams leverage past, present and future wine brand stories to best connect, educate and convert a […]


Future of Drinks Part 1: Wine Brand Communities

[Sandra Hess – April 21, 2022] 2021 was a year of direct wine sales growth for most thriving wine brands across the nation. Most avid wine consumers engaged with winery websites and social media outlets at a pace we hadn’t seen pre-pandemic. Our top performing winery clients across the US […]


Winery Talent Retention in the New Normal

[February 10, 2022] Sandra Hess, founder of DTC Wine Workshops spoke at the Wine Industry Leadership Conference yesterday. This online program was sponsored by Wine Business Network and panelists included Joel A. Miller, Owner & Principal / Chateau HR Consulting; and Karen Alary, Managing Partner / The Personnel Perspective. Stace […]


The Top DTC Wine Sales Tools of 2021

[Sandra Hess – December 30, 2021] ✓ Updated Communication Tools to Better Connect with Wine Brand Loyalists On December 9th, Constant Contact published a report detailing the average email open rates by industry type. The Retail/Direct Selling category shows an average open rate of 18.7% with a click-through rate of […]