2023 Wine Consumer Journey Mapping Workshops Announced!

[October 31, 2022] Join Sandra Hess, founder of DTC Wine Workshops, for this online training session ideal for winery owners and management teams. Two dates to choose from.

Finish the year strong and prepare for 2023 with top-notch tools and strategies. Sandra Hess, founder of DTC Wine Workshops and Direct Wine Sales Specialist, will guide attendees through the process of identifying key wine brand loyalists based on key values.

2023 Wine Consumer Journey Mapping Workshop Key Take-Aways include:

  • Wine Consumer Journey Mapping Template & Hands-On Instruction for completing
  • Data Analysis by Channel Type to Develop List of Key Consumer Types
  • A Mapping Exercise to Successfully Implement a 2023 Wine Consumer Journey Map
  • Two Audience Q& A Sessions

Choose from two workshop dates – November 15th or 29th at 10:00-11:30 am pacific. Enjoy Early-Bird Savings of $10 per seat with Promo Code WCJM23. REGISTER HERE


Sandra Hess is considered a thought leader in the direct to consumer winery space, has built an award-winning consulting agency, and has developed proven methodologies over the past 10 years. Featured in Forbes, Wine Business Monthly, Wines & Vines, Wine Industry Advisor, Wine Industry Network, Market Watch, Silicon Valley Bank on Wine and Regional Winery Association Publications, she is considered a trusted advisor. Sandra is past president of Women for WineSense Napa Sonoma, has served as a steering committee member for the DTC Wine Symposium for five years and is an advisory board member for the Wine Business Monthly WiVi Conference Central Coast.

Prior to joining the wine industry, Sandra supported businesses nationally and globally in the areas of Sales & Marketing Strategy Development and Customer Relationship Management (CRM) Software Solutions.

Read full BIO at: https://dtcwineworkshops.com/sandrahess

2023 Wine Consumer Journey Mapping Workshop (11/15) image