Winery Talent Retention in the New Normal


[February 10, 2022] Sandra Hess, founder of DTC Wine Workshops spoke at the Wine Industry Leadership Conference yesterday. This online program was sponsored by Wine Business Network and panelists included Joel A. Miller, Owner & Principal / Chateau HR Consulting; and Karen Alary, Managing Partner / The Personnel Perspective. Stace Briscoe, Wine Industry Advisor, moderated an informative discussion, “Talent Retention – Keeping A Strong Team Intact”. Recruiting, managing, and retaining key talent is an ongoing concern, regardless of the size of the winery—and those concerns have evolved over the past 18 months. We tackled questions on policies around working remotely, measuring productivity, vaccine requirements, the impact on salary negotiations, and more.

With about 11,500 wine brands and 11, 282 wineries across the US facing staff shortages due to the pandemic, staff retention is now as equally important as customer retention. How can winery teams better recruit by marketing genuine brand values and also retain top talent? Sandra shares tips for building an employee base of Brand Ambassadors and creating more loyalty from within. Hear tips from the experts in this session recording HERE and reach out to schedule an Intro Meeting. Explore the new DTC Wine Workshops Learning Management System available to new clients beginning this March!


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About Sandra Hess

Sandra Hess, founder of DTC Wine Workshops and the DTC Consultant Network is a subject matter specialist and public speaker on the subject of direct to consumer wine sales.