GOOD TO GREAT “Tasting Room Sales Training Webinars” Announced!


[August 29, 2024 – Sandra Beals] Winery owners in the US are experiencing the most competitive time in history to sell wine direct to consumer. Wine consumers are being a bit more conservative with how they spend their time and finances as we wrap up this summer season. Today, every consumer exchange counts to ensure long-term business health and sales success. Registration is open for two GOOD TO GREAT “Tasting Room Sales Training Webinars” Announced!In this hands-on webinar, DTC Wine Workshops founder, Sandra Beals, will train tasting room staff by leveraging top tools and proven methods. Attendees will learn how to better connect with a variety of tasting room visitors, improve qualification skills, and build confidence trial closing by adopting Consultative Selling Skills. TWO DATES ANNOUNCED! Choose from September 10th OR 24th for a 10:00-11:30 pacific live webinar. REGISTER HERE.

Webinar training topics include:

  • Learn How to Apply the 60/40 rule for more effective and meaningful conversations that lead to higher conversion ratios.
  • Learn Top Qualification Tools and Determine Conversion Opportunities by the 2nd pour.
  • Learn How to Test Access throughout time with guests.
  • Optimize Sales when hosting Large Groups with proven techniques.
  • Get Best Pactices for Overcoming Objectives that leads to a sales or revisit majority of the time.
  • How to leverage various tools and technology to provide exceptional visitor experiences.
  • How to build winery communities and increase reengagement opportunities.
  • Each attendee will receive a “Connect -Qualify-Convert Checklist” and get questions answered in two Live Q & A sessions.

Find out what past webinar attendees have had to say about Sandra and DTC Wine Workshops HERE.


About Sandra Beals

Sandra Beals, founder of DTC Wine Workshops and the DTC Consultant Network, is a subject matter specialist and public speaker on the topics of direct to consumer wine sales and consumer engagement strategies.