Industry Trends


9 EASY Marketing Tricks To Sell More Wine

GUEST BLOG POST featuring Melissa Leiter, a member of the DTC Consultant Network and owner of New Vines Marketing. 9 EASY Marketing Tricks To Sell More Wine When it comes to marketing your winery, knowing where to start is typically the hardest part. There are so many modern ways of […]


Winery Reservation Management Software for offering Elevated Tasting Experiences

Recorded Workshop with Audio and PPT: Winery Reservation Management Software for offering Elevated Tasting Experiences) Sandra Hess, founder of DTC Wine Workshops, joined a panel discussion at DTC Wine Symposium on January 12, 2017. The group puts on their detective hats and discussed the hot topic of reservation programs. Which reservation […]


Guest Blog Post by Marc Engel – Perspectives on Wine Marketing Research

Conducting wine marketing research in the wine industry is like hugging a porcupine. It’s hard to wrap your arms around, and you better know what you’re doing or else you can get hurt. The challenge is endemic to wine itself. With what other product do consumers get so overwhelmed by […]


Guest Blog Post by James Davenport – Is Your Website Mobile Friendly?

Is your winery website mobile friendly? In case you missed it, on April 21st, Google implemented a new algorithm for search on mobile devices that will alter mobile search engine optimization (SEO) results. Developers usually take note when Google changes their algorithms, but this one has caused more questions and […]


Direct Wine Sales Resources: SVB 2013 Wine Report

Each year, the team at Silicon Valley Bank on Wine Division publishes a report on the state of the US wine industry. This year’s report includes valuable insights in business trends, consumer confidence, supply & demand levels as well as social media statistics, supported in large part by DTCWW partner […]