Karen Barnes, presenting at Southeastern Unified Grape & Wine Symposium!

On November 5th and 6th, Surry Community College will host the 3rd annual symposium uniting grape growers and winemakers from across the southeastern United States in a collaborative effort to support and expand the region’s wine industry.

DTC Consultant Network member, Karen Barnes, will be presenting a marketing track “Get your Customer Hooked” on November 5th 1:15-2:15. Karen will explore the best practice tips and techniques of online communication, including email campaigns and social media, which will maximize your exposure and get your customers to come back time and again for your wine.

Karen Barnes has been working in the wine industry in Napa Valley for over seventeen years, focusing on Direct to Consumer sales and management. She began Wine Direct Marketing Services in 2002, managing wine clubs, allocation release programs, online marketing and eCommerce solutions for small and virtual wineries who want to increase and expand their Direct to Consumer business. A graduate of the University of Colorado, Boulder with a degree in English and History and graduate studies in Technical Writing, Karen’s earlier career focused on non-profit management and fund-development. Karen is a member of the Academy of Wine Communications, eMarketing Association, Women for WineSense, Non-profit Technology Network and is a member of the University of Colorado Alumni Association Board. She has also been the volunteer Chair for the annual Direct to Consumer Wine Symposium for the past two years.

For more information, visit:  http://symposium.surry.edu/schedule/category/day-1/