Sandra Hess presenting at Wine Marketing & Tourism Conference TX

Sandra Hess, founder of DTC Wine Workshops, will be co-presenting a workshop “Tasting Room Management” at the Wine Marketing & Tourism Conference on November 8th 1:00 – 4:00 p.m.

Tasting rooms are key to selling wine from the “cellar door” and are often the first and only impression of the winery for potential customers. A professionally-managed tasting room is so important it can mean the difference between being profitable or not for some wineries. This workshop will cover all aspects of tasting room management, including staffing (hiring, managing, and training), layout, pricing, selling, wine selection and pricing, wine club memberships, non-wine merchandise, setting hours, deciding on whether to require appointments, and more. Attendees will learn best practices for leveraging an ideal blend of technology and processes to convert first-time visitors into loyal customers and club members. A “tasting room management checklist” will be provided with five improvements that can be implemented the very next day.