Tasting Room Management Workshop Santa Rosa

Join Sandra Hess at the Wine Marketing & Tourism Conference in Santa Rosa!

Tasting rooms are key to selling wine from the “cellar door” and are often the first and only impression of the winery for potential customers. A professionally-managed tasting room is so important it can mean the difference between being profitable or not for some wineries.

This workshop will cover all aspects of tasting room management, including staffing (hiring, managing, and training), layout, pricing, selling, wine selection and pricing, wine club memberships, non-wine merchandise, setting hours, deciding on whether to require appointments, and more.

Attendees will learn best practices for leveraging an ideal blend of technology and processes to convert first-time visitors into loyal customers and club members. A “tasting room management checklist” will be provided with five improvements that can be implemented the very next day. The workshop will be led by Sandra Hess, the founder of DTC Wine Workshops, which supports wineries of all sizes in the areas of e-commerce, CRM, DTC Strategic Planning, and Training Services.

Sandra will have three experienced winery professionals with her to provide real-life examples of successful tasting room management, including:

• Bill Farmer, Tasting Room Manager, Raymond Vineyards
• Susanna Marin, Estate Tasting Room Manager, Wente Vineyards
• Mark Elcombe, Hospitality Manager, Sonoma-Cutrer Vineyards