Grow Direct Wine Sales & Retain Loyal Customers

Loading Events

« All Events

  • This event has passed.

Tasting Room Sales Webinar: Connect-Qualify-Convert

March 5 @ 10:00 AM - 11:30 AM

Join the Tasting Room Sales Webinar: Connect-Qualify-Convert. This webinar is ideal for any winery manager responsible for direct wine sales and consumer engagement success. Proven models and tools.

In this hands-on webinar, DTC Wine Workshops founder, Sandra Beals, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 11,000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of visitors using effective proven methods. REGISTER HERE

Webinar topics include:

  • How to better connect by offering a variety of visitor options.
  • How to plan for the ideal visitor to staff ratio based on space and experience.
  • How to apply the 60/40 rule for more effective and meaningful conversations that lead to higher conversion ratios.
  • How to test “access” throughout time with guests.
  • How to plan for the busiest day and also have a backup plan.
  • How to leverage various tools and technology to provide exceptional visitor experiences.
  • How to build winery communities and increase reengagement opportunities.

Each attendee will receive a “Connect – Convert – Qualify Checklist” and get questions answered in two Q & A sessions.

Find out what past webinar attendees have had to say about Sandra and DTC Wine Workshops HERE.