Grow Direct Wine Sales & Retain Loyal Customers
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Wine Tourism Conference in Paso Robles
November 12, 2014 - November 14, 2014
DTC Consultant Network member Hilarie Larson will be presenting at the Wine Tourism Conference in Paso Robles as part of this panel:
Service, Sales and Knowledge: Better Promotion of Your Wine Industry Business
This entertaining and interactive seminar will discuss how wine regions, individual wineries and related wine tourism businesses can promote and retain customers through properly trained front line staff. Jan M. Smith and Hilarie Larson will show you how to empower your team with the ability to: Cultivate Sales and Customer Loyalty – Increase your sales & memberships. Communicate Your Brand – Set your business apart from the competition. Embrace a Concierge Mindset – Provide the best in comprehensive service. Think Like a Sommelier – Use wine knowledge to capture and keep customers. Engage your Customers – Make them raving fans of your business.