Winery Marketing: Direct Consumer Insights & Analytics

Winery Marketing: Direct Consumer Insights & Analytics

This workshop explores and reveals why customer insights and analytics are so crucial to improving a winery’s marketing and sales efforts. Host Taylor Eason, President of Cork & Fork Digital Media, will show how to develop a data analytics strategy to create a data-driven culture, offer case studies for how data can reveal opportunities to grow business in both the tasting room and in e-Commerce, and provide tools for how to develop customer personas for your brand in all business channels. Often, your customers have already provided loads of information about themselves simply through their transactions. It’s all there in the data, eagerly waiting to be discovered and organized. This webinar will walk you through how to do this yourself. Each attendee will receive hands-on instruction and a DTC Insights & Analytics Checklist. REGISTER HERE

Key take-away’s include:

• Better Segment Your Direct Customers with Data Analysis
• Create Target Markets Based on Clues from Your Data
• Develop a Data Analytics Strategy
• Leverage Data to Make Strategic Sales and Marketing Plans