Winery PR: Designing a Content Driven Marketing Plan

Is your marketing team ready to effectively connect your winery story to key audiences in a meaningful way to grow direct wine sales and expand visibility to a national audience?

In this hands-on workshop, Stacie Jacob, Founder and Chief Strategist of Solterra Strategies will share best practices and latest tools for creating a content driven marketing plan. Attendees will learn how to:

• Define effective types of content (i.e., key messages, photos, videos, etc.)
• Create a strategy to tell the winery story in an interesting and thoughtful way
• Disseminate content and maximize reach

Stacie Jacob served as public relations director for the Washington Wine Commission and successful seven-year tenure as Executive Director of the Paso Robles Wine Country Alliance. Always pushing further, Jacob continued to position San Luis Obispo County as an unmatched wine, cuisine, and leisure destination in her role as Chief Executive Officer of Visit San Luis Obispo County, the county’s destination marketing organization (DMO). Jacob’s intuitive marketing skills were on display in this role, which included the creation and promotion of the nationally acclaimed four-day food and wine event, Sunset SAVOR the Central Coast. In 2011, Stacie launched Solterra Strategies PR and Marketing Agency in Paso Robles, CA. Jacob has received several accolades for her work, including: 2008 the San Luis Obispo Tribune Top 20 Under 40, 2011 SLO Wine Industry Person of the Year and 2013 Pacific Coast Business Times Top 40 under 40.