Women for WineSense Lecture Series: The Do’s and Don’ts of Direct to Consumer Wine Sales featuring Guest Speaker Sandra Hess

Join us for our next Lecture Series event

The Do’s and Don’ts of Direct to Consumer Wine Sales

on Tuesday, November 3rd   |  9:30 – Noon

REGISTER HERE

with

Guest Speaker, Sandra Hess, Founder of DTC Wine Workshops

Who should attend?

Winery owners, partners and managers and anyone responsible for growing direct wine sales, marketing and retention efforts as well as brand expansion

Includes lecture and handout materials

The Lecture

Direct Wines Sales to consumers nationally represented $1.82 billion dollars in wine shipped in 2014, an increase of 13.6% YOY. This is the best time in history to sell wine direct to consumer and expand market share directly to consumers.

This lecture covers the top to dos and don’ts for wineries interested in selling direct. The presentation includes case studies using ideal blends of technology and processes to grow direct sales, retain loyal customers and expand market share. Each attendee leaves with a 2015 DTC Sales Checklist and key takeaways that can be implemented the next day.

Why is this important? As an industry leader and subject matter expert, Sandra Hess meets with a team of 19 direct wine specialists monthly to compare project success stories representing wineries of all sizes throughout the United States. She founded DTC Wine Workshops in 2013 out of a growing need for wineries to effectively manage wine clubs, online stores, customer retention activities and online marketing programs. By utilizing real-time feedback from wineries throughout the nation in the form of Case Studies, DTC Wine Workshops can better educate and inform wineries when making important business decisions.

REGISTER HERE

The Lecture Series

Women for WineSense Napa | Sonoma is proud to present a series of lectures, featuring noted professionals from a broad range of the wine industry. These lectures engage members and the wine community to enhance their wine and industry knowledge.  Each lecture is targeted to a specific industry segment with goal of growing attendees’ knowledge base. View our full calendar of events.