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“Data Analytics – Leverage & Learn” DTC Wine Workshop

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

"Data Analytics - Leverage & Learn Workshop" Are you ready to dig in to your data from 2015 and 2014? What can your data tell you about WHO your customers are and HOW they want to connect with you? Learn how to leverage your data in a meaningful way to grow direct wine sales and retain loyal customers in 2016. In this informative workshop session, you will learn WHICH data sources are most valuable as […]

$150.00

Wine E-Commerce Strategy Workshop

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

According to Adobe's Digital Index, Cyber Monday sales on November 30, 2015 reached $3.07 billion. Mobile sales also reached a sales volume record, with $799 million of online spending coming from a smartphone or tablet, Adobe said. Online sales for the five-day period starting on Thanksgiving totaled $11.11 billion. Is your winery ready to GROW e-commerce sales and is your winery website equipped to provide clear information, exceptional converion tools, effective call to actions and […]

$150.00

Intro Webinar featuring Patty Ross “DTC Wine Marketing & E-Commerce Tips”

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

Join us for a complimentary webinar as we introduce Patty Ross, latest member of the DTC Consultant Network. Send registration request to:  [email protected]. While new to the network, Patty is not new to direct to consumer wine sales and marketing best practices. With over 25 years of customer service experience and almost 20 years of online/e-commerce marketing knowledge, Patty offers DTC marketing and support services to small to medium size wineries focusing in California’s Central Coast where […]

Free

Winery PR & Media Outreach Workshop

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

DTC Consultant Network member Carl Giavanti is a specialist in winery media outreach and public relations.  Carl will share best practices for getting media coverage for your brand and will provide TOP FIVE TIPS for establishing a solid public relations strategy for your winery in this informative online workshop.  Attendees will receive a "Winery PR Checklist" and will get questions answered in the 15 minute Q & A period. REGISTER HERE

$150.00

Sandra Hess presents “Top Five DTC Wine Strategy Tips” at Vin65 Roadshow Healdsburg

Seghesio Family Vineyards 700 Grove Street, Healdsburg, CA, United States

Sandra Hess Founder at DTC Wine Workshops DTC Strategic Planning Sandra will share her top five tips for building a DTC Strategic Plan in 2016, demonstrating how wineries are using technology and processes to execute successful strategic sales plans. Hear from industry leaders and put a strategic plan in place in 2016 to grow direct wine sales, retain loyal customers and expand brand awareness. February 4th, 2016 8:30am - 11:30am Free event! Light snacks + wine […]

Free

DTC Wine Management Series 2016 (1/21-2/11)

Online Webinar CA, United States

START 2016 OFF THE RIGHT WAY WITH A DIRECT WINE SALES STRATEGIC PLAN! DTC Wine Workshops presents the "DTC Wine Management Series" ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes four weekly workshops (each 1.5 hour online session), one e-workbook and a 1.5 hour one-on-one coaching session. Online workshop dates for the Q1 2016 series are: January 21st, 28th, February 4th and 11th. Each workshop takes place online […]

$495.00

Wine E-Commerce Strategy Workshop

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

According to Adobe's Digital Index, Cyber Monday sales on November 30, 2015 reached $3.07 billion. Mobile sales also reached a sales volume record, with $799 million of online spending coming from a smartphone or tablet, Adobe said. Online sales for the five-day period starting on Thanksgiving totaled $11.11 billion. Is your winery ready to GROW e-commerce sales and is your winery website equipped to provide clear information, exceptional converion tools, effective call to actions and […]

$150.00

Tasting Room Conversion Tools Workshop

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

With over 8000 bonded tasting rooms in the US and the flurry of online winery websites to buy from, consumers have more choice than ever. How are wineries improving conversion processes at the tasting room and at events? Get the Early-Bird discount before January 11th! REGISTER HERE Get the lastest tips and best practices for converting first-time vistors to BOTH repeat visitors and online buyers. Learn how succesful wineries are converting qualified visitors into long-term club […]

$150.00

DTC Wine Management Series 2016 (1/21-2/11)

Online Webinar CA, United States

START 2016 OFF THE RIGHT WAY WITH A DIRECT WINE SALES STRATEGIC PLAN! DTC Wine Workshops presents the "DTC Wine Management Series" ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes four weekly workshops (each 1.5 hour online session), one e-workbook and a 1.5 hour one-on-one coaching session. Online workshop dates for the Q1 2016 series are: January 21st, 28th, February 4th and 11th. Each workshop takes place online […]

$495.00

REGISTRATION IS OPEN! “Staying Connected Between Visits” Workshop Napa

CBS Event Space 1455 Elm Street, Napa, CA, United States

THE NEXT STEP – “STAYING CONNECTED BETWEEN VISITS” DTC Wine Workshops and CANVAS team up to present "Top 5 Tools & Case Studies Revealed" workshops in the Napa Valley throughout 2016. “Now that your winery team has done a great job converting visitors to first-time customers and club members - do they have the tools needed to retain customers and increase lifetime loyalty and value? This half-day workshop is ideal for any winery manager responsible […]

$80.00

Direct Wine Sales Success Workshop “Relationship Selling & Social CRM

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

This workshop is ideal for any winery manager responsible for customer retention, social media management, marketing and DTC brand expansion activities. DTC Consultant Network member will provide a live online workshop filled with best practices for integrating professional sales and social marketing practices into customer prospecting and relationship building.  Each attendee receives a "Customer Touch-Point Checklist" and get questions answered in a 15 minute Q & A period.  REGISTER HERE

$150.00

Meet Winery PR Consultant Carl Giavanti at Oregon Wine Symposium!

Oregon Convention Center in Portland 777 NE Martin Luther King Jr Blvd., Portland, OR, United States

Carl Giavanti, Winery PR and Media Outreach Specialist will be attending the 2016 Oregon Wine Symposium on Feb. 23-24 at the Oregon Convention Center in Portland. The Symposium is expected to gather 1,400 attendees from across the Northwest wine community. Attendees will have an expansive educational opportunity to learn from world renowned wine industry experts covering topics from business and marketing to viticulture and enology. You can find Carl's BIO HERE and connect with him […]

$240.00

Wine E-Commerce Strategy Workshop

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

According to Adobe's Digital Index, Cyber Monday sales on November 30, 2015 reached $3.07 billion. Mobile sales also reached a sales volume record, with $799 million of online spending coming from a smartphone or tablet, Adobe said. Online sales for the five-day period starting on Thanksgiving totaled $11.11 billion. Is your winery ready to GROW e-commerce sales and is your winery website equipped to provide clear information, exceptional converion tools, effective call to actions and […]

$150.00

Meet Winery PR Consultant Carl Giavanti at Oregon Wine Symposium!

Oregon Convention Center in Portland 777 NE Martin Luther King Jr Blvd., Portland, OR, United States

Carl Giavanti, Winery PR and Media Outreach Specialist will be attending the 2016 Oregon Wine Symposium on Feb. 23-24 at the Oregon Convention Center in Portland. The Symposium is expected to gather 1,400 attendees from across the Northwest wine community. Attendees will have an expansive educational opportunity to learn from world renowned wine industry experts covering topics from business and marketing to viticulture and enology. You can find Carl's BIO HERE and connect with him […]

$240.00

The 2016 Wineries Boot Camp “Getting Ahead of the Curve”

Lincoln Theater 100 California Drive, Yountville, CA, United States

DTC Wine Workshops is a proud sponsor of The 2016 Wineries Boot Camp “Getting Ahead of the Curve” presented by The Luxury Marketing Council of San Francisco Taking place on Wednesday, February 24th 9:00 - 1:00 at the Lincoln Theater in Yountville, CA The Luxury Marketing Council of San Francisco is proud to present its Annual Wineries Boot Camp now in its fourth year, and growing in popularity each year among the wine country influential. More than 300 […]

$60.00

Introduction to Wine Club Strategy & Retention Workshop

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

The "Introduction to Wine Club Strategy & Retention" workshop is ideal for any winery manager responsible for: 1.  Retaining loyal and long-term club members 2.  Acquiring new club members 3.  Designing club memberships that appeal to various type of wine enthusiasts and collectors 4.  Developing high-impact club events, perks and incentives Attendees will receive a "Wine Club Strategy Checklist" and hear live instructon from a member of the DTC Consultant Network. 15 minutes of Q […]

$150.00

Tasting Room Conversion Tools Workshop

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

With over 8000 bonded tasting rooms in the US and the flurry of online winery websites to buy from, consumers have more choice than ever. How are wineries improving conversion processes at the tasting room and at events? Get the lastest tips and best practices for converting first-time vistors to BOTH repeat visitors and online buyers. Learn how succesful wineries are converting qualified visitors into long-term club members in this informative workshop session.  Each attendee […]

$150.00

Intro Webinar – “DTC Wine Compliance” with Jenni Linteo

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

Jenni Linteo is the newest member of the DTC Consultant Network and will be sharing best practices and tips for success on DTC Wine Compliance in an Intro Webinar on March 11th 10:30 - 10:30 a.m. PST. The webinar is complimentary and there is limited space so be sure to REGISTER HERE. Jenni is a San Francisco native who has made the Napa Valley her home for the past five years.  She spent her prior career […]

Free

DTC Wine Management Series 2016 (3/16-4/6)

Online Webinar CA, United States

GROW DIRECT WINE SALES, RETAIN LOYAL CUSTOMERS AND INSPIRE STAFF!  DTC Wine Workshops presents the "DTC Wine Management Series" ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes four weekly workshops (each 1.5 hour online session), one e-workbook and a 1.5 hour one-on-one coaching session. Online workshop dates for this series are: March 16, 23, 30 and April 6. Each workshop takes place online 9:00 - 10:30 a.m. PST. […]

$495

DTC Wine “MATCH.COM -Better Qualify to Create Loyalty” Workshop

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

With over 8700 wineries now competing in the US and online wine orders resulting in $2 billion in sales in 2015, NOW is the time to build a strategic conversion plan that includes best practices for qualifying first-time guests. REGISTER HERE This 90 minute session will provide TOP FIVE tools and best practices for : 1. Better qualifying first-time guests 2. Building customer loyalty 3. Leveraging all sales and communication channels to increase direct wine […]

$150.00

DTC Wine Management Series 2016 (3/16-4/6)

Online Webinar CA, United States

GROW DIRECT WINE SALES, RETAIN LOYAL CUSTOMERS AND INSPIRE STAFF!  DTC Wine Workshops presents the "DTC Wine Management Series" ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes four weekly workshops (each 1.5 hour online session), one e-workbook and a 1.5 hour one-on-one coaching session. Online workshop dates for this series are: March 16, 23, 30 and April 6. Each workshop takes place online 9:00 - 10:30 a.m. PST. […]

$495

DTC Wine Management Series 2016 (3/16-4/6)

Online Webinar CA, United States

GROW DIRECT WINE SALES, RETAIN LOYAL CUSTOMERS AND INSPIRE STAFF!  DTC Wine Workshops presents the "DTC Wine Management Series" ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes four weekly workshops (each 1.5 hour online session), one e-workbook and a 1.5 hour one-on-one coaching session. Online workshop dates for this series are: March 16, 23, 30 and April 6. Each workshop takes place online 9:00 - 10:30 a.m. PST. […]

$495

Introduction to Wine Club Strategy & Retention Workshop

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

The Introduction to Wine Club Strategy & Retention Workshop is ideal for any winery manager responsible for: 1. Retaining loyal and long-term club members 2. Acquiring new club members 3. Designing club memberships that appeal to various types of wine enthusiasts and collectors 4. Developing high-impact club events, perks and incentives Attendees will receive a "Wine Club Strategy Checklist" and hear live instructon from a member of the DTC Consultant Network. 15 minutes of Q & […]

$150.00

DTC Wine Management Series 2016 (4/5-4/26)

Online Webinar

BUILD A SOLID DIRECT WINE SALES DIVISION AND RETAIN LOYAL CUSTOMERS WITH A DTC SALES STRATEGIC PLAN! DTC Wine Workshops presents the "DTC Wine Management Series" ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes four weekly workshops (each 1.5 hour online session), one e-workbook and a 1.5 hour one-on-one coaching session. Online workshop dates for the Q2 2016 series are: April 5th, 12th, 19th and 26th. Each workshop takes place […]

DTC Wine Management Series 2016 (3/16-4/6)

Online Webinar CA, United States

GROW DIRECT WINE SALES, RETAIN LOYAL CUSTOMERS AND INSPIRE STAFF!  DTC Wine Workshops presents the "DTC Wine Management Series" ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes four weekly workshops (each 1.5 hour online session), one e-workbook and a 1.5 hour one-on-one coaching session. Online workshop dates for this series are: March 16, 23, 30 and April 6. Each workshop takes place online 9:00 - 10:30 a.m. PST. […]

$495

Winery PR & Media Outreach Workshop

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

DTC Consultant Network member Carl Giavanti is a specialist in winery media outreach and public relations.  You can view Carl's BIO HERE. Carl will share best practices for getting media coverage for your brand and will provide TOP FIVE TIPS for establishing a solid public relations strategy for your winery in this informative online workshop.  REGISTER HERE Attendees will receive a "Winery PR Checklist" and will get questions answered in the 15 minute Q & […]

$150.00

DTC Wine Management Series 2016 (4/5-4/26)

Online Webinar

BUILD A SOLID DIRECT WINE SALES DIVISION AND RETAIN LOYAL CUSTOMERS WITH A DTC SALES STRATEGIC PLAN! DTC Wine Workshops presents the "DTC Wine Management Series" ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes four weekly workshops (each 1.5 hour online session), one e-workbook and a 1.5 hour one-on-one coaching session. Online workshop dates for the Q2 2016 series are: April 5th, 12th, 19th and 26th. Each workshop takes place […]

“Staying Connected” Workshop – Paso Robles Wine Country Alliance

SpringHill Suites by Marriott 900 El Camino Real, Atascardero

"Staying Connected" Workshop - Paso Robles Wine Country Alliance On Wednesday, April 13 from 9 a.m. - 12 p.m., the Paso Wine Alliance hosts the April BEST Seminar. We are thrilled to welcome Sandra Hess, DTC Wine Workshops, who will be presenting a "Staying Connected" Workshop. Presentation Details: When: Wednesday, April 13 from 9 - 12 p.m. CLICK HERE to add to your calendar Location: SpringHill Suites By Marriott, Atascadero (click here for directions) RSVP: Exclusive to […]

Free

Tasting Room Conversion Tools Workshop

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

With over 8000 bonded tasting rooms in the US and the flurry of online winery websites to buy from, consumers have more choice than ever. How are wineries improving conversion processes at the tasting room and at events? Get the lastest tips and best practices for converting first-time vistors to BOTH repeat visitors and online buyers. Learn how succesful wineries are converting qualified visitors into long-term club members in this informative workshop session.  Each attendee […]

$150.00

DTC Wine Management Series 2016 (4/5-4/26)

Online Webinar

BUILD A SOLID DIRECT WINE SALES DIVISION AND RETAIN LOYAL CUSTOMERS WITH A DTC SALES STRATEGIC PLAN! DTC Wine Workshops presents the "DTC Wine Management Series" ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes four weekly workshops (each 1.5 hour online session), one e-workbook and a 1.5 hour one-on-one coaching session. Online workshop dates for the Q2 2016 series are: April 5th, 12th, 19th and 26th. Each workshop takes place […]

DTC Wine “MATCH.COM -Better Qualify to Create Loyalty” Workshop

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

With over 8700 wineries now competing in the US and online wine orders resulting in $2 billion in sales in 2015, NOW is the time to build a strategic conversion plan that includes best practices for qualifying first-time guests. REGISTER HERE This 90 minute session will provide TOP FIVE tools and best practices for : 1.  Better qualifying first-time guests 2.  Building customer loyalty 3.  Leveraging all sales and communication channels to increase direct wine […]

$150.00

DTC Wine Management Series 2016 (4/5-4/26)

Online Webinar

BUILD A SOLID DIRECT WINE SALES DIVISION AND RETAIN LOYAL CUSTOMERS WITH A DTC SALES STRATEGIC PLAN! DTC Wine Workshops presents the "DTC Wine Management Series" ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes four weekly workshops (each 1.5 hour online session), one e-workbook and a 1.5 hour one-on-one coaching session. Online workshop dates for the Q2 2016 series are: April 5th, 12th, 19th and 26th. Each workshop takes place […]

Introduction to Wine Club Strategy & Retention Workshop

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

The Introduction to Wine Club Strategy & Retention Workshop is ideal for any winery manager responsible for: 1. Retaining loyal and long-term club members 2. Acquiring new club members 3. Designing club memberships that appeal to various types of wine enthusiasts and collectors 4. Developing high-impact club events, perks and incentives Attendees will receive a "Wine Club Strategy Checklist" and hear live instructon from a member of the DTC Consultant Network. 15 minutes of Q […]

$150.00

Sandra Hess joins the SVB 2016 Tasting Room Survey LIVE VIDEO CAST

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

Sandra Hess joins the SVB 2016 Tasting Room Survey Live Video Cast on May 10th at 9:30 a.m. PST to share "Secrets of a Successful Tasting Room". Rob McMillan, Silicon Valley Bank of Wine, will lead an interactive video discussion of Silicon Valley Bank's 2016 Tasting Room Survey. This promises to be a lively conversation as SVB's Rob McMillan reviews survey results and interprets industry trends with a panel of experts. Some of the topics […]

Free

DTC Wine Management Series 2016 (5/12-6/2)

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

GROW DIRECT TO CONSUMER SALES & RETAIN LOYAL CUSTOMERS IN 2016 WITH A DIRECT WINE SALES STRATEGIC PLAN! DTC Wine Workshops presents the "DTC Wine Management Series" ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes four weekly workshops (each 1.5 hour online session), one e-workbook and a 1.5 hour one-on-one coaching session. Online workshop dates for the series are: May 12th, 19th 26th and June 2nd. […]

$595.00

“Staying Connected – Customer Retention Workshop” in SONOMA

The Lodge at Sonoma Renaissance Resort & Spa 1325 Broadway, Sonoma, CA, United States

THE NEXT STEP – “STAYING CONNECTED IN BETWEEN VISITS” In Workshop #2 of the three-part series, the TOP 5 CUSTOMER TOUCH-POINTS that build long-term loyalty will be revealed. Workshop #2 is taking place on May 17th 8:30 - 12:30 - The Lodge at Sonoma Renaissance Resort & Spa. The registration fee is $65 for CANVAS members and $85 for general. Register HERE! In Workshop #2 of the three-part series, Sandra Hess, founder of DTC Wine […]

$85.00

DTC Wine “MATCH.COM -Better Qualify to Create Loyalty” Workshop

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

With over 8700 wineries now competing in the US and online wine orders resulting in $2 billion in sales in 2015, NOW is the time to build a strategic conversion plan that includes best practices for qualifying first-time guests. REGISTER HERE This 90 minute session will provide TOP FIVE tools and best practices for : 1. Better qualifying first-time guests 2. Building customer loyalty 3. Leveraging all sales and communication channels to increase direct wine […]

$150.00

DTC Wine Management Series 2016 (5/12-6/2)

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

GROW DIRECT TO CONSUMER SALES & RETAIN LOYAL CUSTOMERS IN 2016 WITH A DIRECT WINE SALES STRATEGIC PLAN! DTC Wine Workshops presents the "DTC Wine Management Series" ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes four weekly workshops (each 1.5 hour online session), one e-workbook and a 1.5 hour one-on-one coaching session. Online workshop dates for the series are: May 12th, 19th 26th and June 2nd. […]

$595.00

Sandra Hess “DTC DO’s & DON’TS” at Craft Beverage Expo Oakland

Oakland Convention Center 550 10th Street, Oakland, CA, United States

Direct to Consumer Sales Do's and Don'ts Craft Beverage Expo Oakland, CA  Presenter: Sandra Hess, Founder, DTC Wine Workshops     Description: Selling wine and craft brew direct to consumer provides greater profit margins but also requires careful planning to ensure orders are shipped in a timely and safe manner and that the company stays connected with consumers in between visits. Sandra Hess, founder of DTC Wine Workshops presents at industry trade shows and events […]

$325.00

Introduction to Wine Club Strategy & Retention Workshop

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

Wine Club Strategy & Retention Workshop This workshop is ideal for any winery manager responsible for: 1.  Retaining loyal and long-term club members 2.  Acquiring new club members 3.  Designing club memberships that appeal to various type of wine enthusiasts and collectors 4.  Developing high-impact club events, perks and incentives Attendees will receive a "Wine Club Strategy Checklist" and hear live instructon from a member of the DTC Consultant Network. 15 minutes of Q & […]

$150.00