Grow Direct Wine Sales & Retain Loyal Customers
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Webinar #1 – DTC Wine Sales Checklist
Webinar #1 – DTC Wine Sales Checklist
Webinar #2 – Streamline DTC Technology to Grow Sales
Part of our 2014 Six Month Webinar Series: Webinar #2 – Streamline DTC Technology to Grow Sales Download the recording for $25
Webinar #3 – Build and Cater to a Loyal Wine Club
Part of our 2014 Six Month Webinar Series: Webinar #3 – Build and Cater to a Loyal Wine Club Purchase the recording for $25
Webinar #4 – Preference Based Marketing Best Practices
Part of our 2014 Six Month Webinar Series: Webinar #4 – Preference Based Marketing Best Practices Download the recording for $25
Webinar #5 – DTC Online and In-Person Sales Strategies:
Part of our 2014 Six Month Webinar Series Download coming soon.
Webinar #6 – DTC Wine Sales Case Studies
Part of our 2014 Six Month Webinar Series Download coming soon.
DTC Consultant Network Intro Webinar #1: Sales Strategy
Join us for a unique webinar series hosted by members of the DTC Consultant Network. Officially launched on August 27th, the DTC Consultant Network is a full-service consulting group supporting wineries throughout the nation to grow direct to consumer business, retain loyal customers and expand brand awareness. Whether you want to increase wine club retention, implement a new ecommerce solution to reach a national audience or improve your tasting room experience, our diverse group of consultants can help put you on […]
Women in Wine 2014
Join Women for WineSense ~ Napa | Sonoma Chapter for their annual Women in Wine event! September 11th, 2014 5:30 pm - 8:30 pm Hosted by Silver Oak Winery in Oakville Tickets & more information here
DTC Consultant Network Intro Webinar #2: Member & Customer Retention
Join us for a unique webinar series hosted by members of the DTC Consultant Network. Officially launched on August 27th, the DTC Consultant Network is a full-service consulting group supporting wineries throughout the nation to grow direct to consumer business, retain loyal customers and expand brand awareness. Whether you want to increase wine club retention, implement a new ecommerce solution to reach a national audience or improve your tasting room experience, our diverse group of consultants can help put you on […]
DTC Consultant Network Intro Webinar #3: E-Commerce for the Holidays
Join us for a unique webinar series hosted by members of the DTC Consultant Network. Officially launched on August 27th, the DTC Consultant Network is a full-service consulting group supporting wineries throughout the nation to grow direct to consumer business, retain loyal customers and expand brand awareness. Whether you want to increase wine club retention, implement a new ecommerce solution to reach a national audience or improve your tasting room experience, our diverse group of consultants can help put you on […]
International Wine Forum in Argentina
On October 10, 2014, Sandra Hess will speak at the Foro Internactional Vitivinicola (International Wine Forum) in Argentina about DTC Wine Sales. More information & Tickets (in Spanish)
DTC Consultant Network Intro Webinar #4: Member & Customer Retention
In this episode, Karen Barnes will share her top DTC wine sales customer retention & wine club management tips. Karen Barnes has been working in the wine industry in Napa Valley for over seventeen years, focusing on Direct to Consumer sales and management. She began Wine Direct Marketing Services in 2002, managing wine clubs, allocation release programs, online marketing and E-Commerce solutions for small and virtual wineries who want to increase and expand their Direct to Consumer business.
CANVAS Connect
CANVAS Connect-Oct. 21 Black Stallion Winery 6:00-8:00PM 4089 Silverado Trail Saddle up, partners and get your country on! Boots, bandannas, big belt buckles and cowboy hats are perfect for this fun evening. Enjoy the sounds of the Delta Brew Band from Livermore and try your dancing boots with guided line dancing. Pose for a purty picture on a carriage and blow off some steam while you meet more hospitality folks. Tickets & More Info […]
Sandra Hess attending ShipCompliant University in Napa
Join Sandra Hess, founder of DTC Wine Workshops, at ShipCompliant University. On Thursday, October 23, ShipCompliant will host a small gathering in Napa to share the latest DTC news: Massachusetts opening for Direct to Consumer wine shipping in 2015. How can your winery capitalize on this opportunity? Regulatory updates from around the wine industry with Jeff Carroll, ShipCompliant Director of Compliance New and upcoming features from ShipCompliant and partners The event will finish up with a wine […]
DTC Consultant Network Intro Webinar #5: Sales Strategy & Savvy Selling
In this episode, Christopher Huber will share insights into "Savvy Selling." Selling doesn’t mean being aggressive. In fact, it’s quite the opposite. Author and consultant Jeffrey Gitomer highlights a compelling perspective, “People don’t like to be sold, but they love to buy.” Embracing this view on which to build both confidence and competence is paramount for the style of selling we employ in the wine business.
DTC Consultant Network Intro Webinar #6: Online & In Person Marketing
In this episode, Janet Majors will share her top online & in person marketing tips for DTC wine sales. With a Bachelor’s degree in Sociology from UCLA and a 20-year career in sales and marketing, Janet utilizes her understanding of collective and consumer behaviors to develop integrated marketing programs and engaging content to support brand goals and sales objectives.
Karen Barnes, presenting at Southeastern Unified Grape & Wine Symposium!
On November 5th and 6th, Surry Community College will host the 3rd annual symposium uniting grape growers and winemakers from across the southeastern United States in a collaborative effort to support and expand the region’s wine industry. DTC Consultant Network member, Karen Barnes, will be presenting a marketing track "Get your Customer Hooked" on November 5th 1:15-2:15. Karen will explore the best practice tips and techniques of online communication, including email campaigns and social media, which will maximize […]
DTC Consultant Network Intro Webinar #7: Email Marketing & Customer Retention
In this episode, Mitch Tarr will share his top email marketing & customer retention tips. Mitch Tarr is the Founder and CEO of ZinMarketing Inc., a boutique email marketing agency. Mitch is the author of the the ZinMarketing Winery Email Marketing Report. Mitch and ZinMarketing have sent over 2,400 email campaigns in the past 6 years and have learned best practices that can make email a very effective marketing channel.
Wine Tourism Conference in Paso Robles
DTC Consultant Network member Hilarie Larson will be presenting at the Wine Tourism Conference in Paso Robles as part of this panel: Service, Sales and Knowledge: Better Promotion of Your Wine Industry Business This entertaining and interactive seminar will discuss how wine regions, individual wineries and related wine tourism businesses can promote and retain customers through properly trained front line staff. Jan M. Smith and Hilarie Larson will show you how to empower your team with […]
Presentation @ Fresno State University
Sandra Hess, Founder of DTC Wine Workshops, will be presenting to the wine marketing students at Fresno State University. Wednesday, November 12th 9:30 - 11:00 Topics include: Volume and growth in DTC sales Necessary processes Sales strategy tips Winery case studies Common business mistakes (or missing pieces) wineries make Staffing for a strong DTC operation Check out a short video from her visit with some of the students last year: https://www.youtube.com/watch?v=JoogNR1iLqs
DTC Consultant Network Intro Webinar #8: Brand Strategy
In this episode, Nicholas Karavidas will share his top DTC wine brand strategy tips. Being a career winemaker, production director, and General Manager of one of California’s largest wineries, Oak Ridge, Nick Karavidas’ experience in leading wine business for 34 years has given him a visionary insight that defies many of the ‘status quo’ habits that plague wine distribution in the US. With his seasoned marketing agent Mark Chandler and mentoring under the tutelage of US Market Intelligence leader Carl Schroeder of Geo Strategies, Inc., Nick is forging a new paradigm of how wine distribution is approached and conquered in the US.
DTC Consultant Network Intro Webinar #9: E-Commerce & Mobile POS
In this episode, DTC Wine Workshops founder Sandra Hess will share her top tips for e-commerce and mobile POS for DTC wine sales. Sandra, Founder of DTC Wine Workshops, supports wineries large and small in the areas of technology and process improvements to grow direct to consumer wine sales. James Morrow, E-Winery, has called her a “business leader with ready wit and customer rapport.”
DTC Consultant Network Intro Webinar #10: DTC Sales, Marketing & Strategy
In our final episode of 2014, DTC Consultant Network Member, Alicia Kelly Raymond will present best practices around DTC Sales, Marketing and Strategy.
DTC Wine Sales Management Series 2015
Online Webinar CA, United StatesDTC Wine Workshops presents the "DTC Wine Sales Management Series" ideal for any winery manager responsible for direct sales, customer service, marketing and customer retention activities. The series includes four weekly workshops (each 1.5 hour online session), one e-workbook and a 1.5 hour one-on-one coaching session. Start 2015 the right way and grow your winery's direct to consumer sales division with a strategic plan. Key takeaways include:
1. Data Analysis instruction to understand who your customers are, how to communicate with each segment and where to target your marketing.
2. Online Store Audit to make immediate improvements that will convert visitors into shoppers and keep them coming back. Identify the ideal shipping plan based on your price points and ship to states.
3. Direct to Consumer Incentives and marketing that WORKS! Case Studies and data will be revealed from 2014 DTC marketing initiatives that will equip your sales and marketing managers with insights needed to grow sales and reach new audiences.
4. Member Retention Touch Points to stay connected in between visits and allow your staff to cater by customer preferences. Lean how to effectively use CRM and Social CRM monitoring and management tools.
5. Strategic Planning tips for managers that can be communicated to internal teams so that everyone is on the same page. Set realistic direct to consumer sales and retention goals to take advantage of this growing sales channel.
What are winery managers saying about DTC Wine Workshops Webinars?
“The DTC Webinars are insightful, time-efficient, and effective for me and my boutique winery. Sandra’s presentations reflect both research and practical experience, and she follows up promptly on individual issues. Every seminar I come away with several immediately actionable ideas to improve my customer’s experience.” Lise Ciolino
Montemaggiore Winery
Healdsburg, CA
$ 495
Direct to Consumer Wine Symposium
The 2015 Direct to Consumer Wine Symposium will be help January 14-15, 2015 at the Hilton Concord Hotel in Concord, CA. Located along the Hwy 680 corridor, traffic and distances will be better for those traveling from Napa, Sonoma, Livermore and the central coast (in addition to local airports like Oakland, Sacramento and SFO). Why Attend? This is the national wine industry’s only annual conference on direct marketing and sales — a must-attend event for every […]
Rick Morgin Webinar – Goal Setting & Dashboards
JOIN US for an informative webinar as we introduce the newest member of the DTC Consultant Network, Rick Morgin, specializing in goal management, dashboard set up and CRM best practices. You can read Rick's BIO to learn more about his extensive background and skill sets. The webinar is complimentary and space is limited. RSVP by 2/22 at: [email protected] to reserve your spot.
Women of the Vine Global Symposium
The Meritage Resort and Spa 875 Bordeaux Way, Napa, CA, United StatesDTC Wine Workshops Founder, Sandra Hess, will moderate a panel "The Do's and Don'ts of Direct to Consumer & Direct Selling" on Friday, March 13th at 2:00.
$ 599
Texas Hill Country Wine Symposium
Hill Country University Center 2818 E US Hwy 290 , Fredericksburg, TX, United StatesDTC Wine Workshops and the DTC Consultant Network are sponsors of the Texas Hill Country Wine Symposium March 23rd and 24th!