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DTC Consultant Network Intro Webinar #1: Sales Strategy

Join us for a unique webinar series hosted by members of the DTC Consultant Network. Officially launched on August 27th, the DTC Consultant Network is a full-service consulting group supporting wineries throughout the nation to grow direct to consumer business, retain loyal customers and expand brand awareness. Whether you want to increase wine club retention, implement a new ecommerce solution to reach a national audience or improve your tasting room experience, our diverse group of consultants can help put you on […]

DTC Consultant Network Intro Webinar #2: Member & Customer Retention

Join us for a unique webinar series hosted by members of the DTC Consultant Network.  Officially launched on August 27th, the DTC Consultant Network is a full-service consulting group supporting wineries throughout the nation to grow direct to consumer business, retain loyal customers and expand brand awareness. Whether you want to increase wine club retention, implement a new ecommerce solution to reach a national audience or improve your tasting room experience, our diverse group of consultants can help put you on […]

DTC Consultant Network Intro Webinar #3: E-Commerce for the Holidays

Join us for a unique webinar series hosted by members of the DTC Consultant Network.  Officially launched on August 27th, the DTC Consultant Network is a full-service consulting group supporting wineries throughout the nation to grow direct to consumer business, retain loyal customers and expand brand awareness. Whether you want to increase wine club retention, implement a new ecommerce solution to reach a national audience or improve your tasting room experience, our diverse group of consultants can help put you on […]

DTC Consultant Network Intro Webinar #4: Member & Customer Retention

In this episode, Karen Barnes will share her top DTC wine sales customer retention & wine club management tips. Karen Barnes has been working in the wine industry in Napa Valley for over seventeen years, focusing on Direct to Consumer sales and management. She began Wine Direct Marketing Services in 2002, managing wine clubs, allocation release programs, online marketing and E-Commerce solutions for small and virtual wineries who want to increase and expand their Direct to Consumer business.

DTC Consultant Network Intro Webinar #5: Sales Strategy & Savvy Selling

In this episode, Christopher Huber will share insights into "Savvy Selling." Selling doesn’t mean being aggressive. In fact, it’s quite the opposite. Author and consultant Jeffrey Gitomer highlights a compelling perspective, “People don’t like to be sold, but they love to buy.” Embracing this view on which to build both confidence and competence is paramount for the style of selling we employ in the wine business.

DTC Consultant Network Intro Webinar #6: Online & In Person Marketing

In this episode, Janet Majors will share her top online & in person marketing tips for DTC wine sales. With a Bachelor’s degree in Sociology from UCLA and a 20-year career in sales and marketing, Janet utilizes her understanding of collective and consumer behaviors to develop integrated marketing programs and engaging content to support brand goals and sales objectives.

DTC Consultant Network Intro Webinar #7: Email Marketing & Customer Retention

In this episode, Mitch Tarr will share his top email marketing & customer retention tips. Mitch Tarr is the Founder and CEO of ZinMarketing Inc., a boutique email marketing agency. Mitch is the author of the the ZinMarketing Winery Email Marketing Report. Mitch and ZinMarketing have sent over 2,400 email campaigns in the past 6 years and have learned best practices that can make email a very effective marketing channel.

DTC Consultant Network Intro Webinar #8: Brand Strategy

In this episode, Nicholas Karavidas will share his top DTC wine brand strategy tips. Being a career winemaker, production director, and General Manager of one of California’s largest wineries, Oak Ridge, Nick Karavidas’ experience in leading wine business for 34 years has given him a visionary insight that defies many of the ‘status quo’ habits that plague wine distribution in the US. With his seasoned marketing agent Mark Chandler and mentoring under the tutelage of US Market Intelligence leader Carl Schroeder of Geo Strategies, Inc., Nick is forging a new paradigm of how wine distribution is approached and conquered in the US.

DTC Consultant Network Intro Webinar #9: E-Commerce & Mobile POS

In this episode, DTC Wine Workshops founder Sandra Hess will share her top tips for e-commerce and mobile POS for DTC wine sales. Sandra, Founder of DTC Wine Workshops, supports wineries large and small in the areas of technology and process improvements to grow direct to consumer wine sales. James Morrow, E-Winery, has called her a “business leader with ready wit and customer rapport.”