Grow Direct Wine Sales & Retain Loyal Customers

Wine Consumer Data Collection Workshop Napa

Jamieson Ranch Vineyards 1 Kirkland Ranch Road, American Canyon, CA, United States

Wine Consumer Data Collection Workshop Napa REGISTER HERE Sandra Hess, founder of DTC Wine Workshops, will be collaborating with Colby Smith, founder of CANVAS (Concierge Alliance Napa Sonoma) to provide another hands-on workshop! Wednesday, June 20th 8:30 - 12:00 at Jamieson Ranch Vineyards, 1 Kirkland Ranch Rd, American Canyon, CA 94503 Overview: Returning customers spend on average 67% more than first-time customers according to a study conducted by Bain in 2017. Inviting qualified customers back […]

$80.00

Free Webinar: Wine Consumer Engagement Strategies for DTC Success

Online Webinar CA, United States

Free Webinar: Wine Consumer Engagement Strategies for DTC Success Learn key strategies to engage consumers and build ongoing relationships with them. Sandra Hess, founder of DTC Wine Workshops Consulting Firm will join Adrienne Stillman, Marketing Director at WineDirect to present an informative webinar to winery teams across the nation.  Sandra will share their top tips on growing direct wine sales and retaining loyal customers. Attracting and retaining customers requires connecting with people in and out […]

Free

Winery Marketing: Direct Consumer Insights & Analytics

Online Webinar CA, United States

Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a workshop covering why customer insights and analytics are crucial to improving a winery’s marketing and sales efforts. Defining your target audience is the first step in effective marketing. A detailed customer insights profile allows you to uncover the essence of why someone chose your product over another’s, how your brand is viewed, and what marketing segments resonate with your brand. There is […]

$150.00

Sandra Hess “Top 5 Wine Consumer Engagement Strategies” Presentation at Hill Country Wine Symposium Texas

Horseshoe Bay Resort TX, United States

Sandra Hess, DTC Wine Workshops will present "Top 5 Wine Consumer Engagement Strategies" at the 5th Annual Hill Country Wine Symposium on January 9th at 10:30 - Horseshoe Bay Resort, Horseshoe Texas. Sandra will share top 5 wine consumer engagement strategies and instruct attendees on how to better connect with current and prospective customers. Repeat customers spend on average 67% more than first-time customers. Learn how to engage with prospective customers and how to invite […]

$200

“Top 5 Wine Consumer Data Collection Strategies” Workshop NAPA VALLEY VINTNERS

TBD Napa, CA Napa, CA, United States

“Top 5 Wine Consumer Data Collection Strategies” Workshop Audience: Members of the Napa Valley Vintners Association Sandra Hess, founder of DTC Wine  Workshops training and consulting agency, is providing six workshops to member of the Napa Valley Vintners in 2019. Each half-day training includes one breakout session with worksheet as well as a Checklist. Topics include: • Top Data Collection Tools and Sources • Defining Relevant and Meaningful Opt-in Invitations • Training Staff and Providing […]

Wine Consumer Data Collection Workshop Napa

The Meritage Resort and Spa 875 Bordeaux Way, Napa, CA, United States

Sandra Hess, the founder of DTC Wine Workshops, is collaborating with Colby Smith, the founder of CANVAS (Concierge Alliance Napa Sonoma) to provide another hands-on workshop! Overview: Returning customers spend on average 67% more than first-time customers according to a study conducted by Bain in 2017. Inviting qualified customers back is the key to long-term success of any direct to consumer sales division. Managers – you’ve been hearing about this topic and you may be […]

$80.00

“Direct to Consumer Wine Communications” Workshop NAPA VALLEY VINTNERS

TBD Napa, CA Napa, CA, United States

“Direct to Consumer Wine Communications” Workshop Audience: Members of the Napa Valley Vintners Association Sandra Hess, founder of DTC Wine  Workshops training and consulting agency, is providing six workshops to member of the Napa Valley Vintners in 2019. Each half-day training includes one breakout session with worksheet as well as a Checklist. Topics include: • Presentation of Top DTC Content Outlets and Content Types • Review of Winning Consumer Engagement Case Studies • How-To Develop […]

Digital Wine Marketing Webinar: Holiday Prep

Online Webinar

Digital Wine Marketing Webinar: Holiday Prep The busy holiday sales season is right around the corner. Does your winery marketing team have digital assets ready? This webinar, led by Laura Perret Fontana, will help attendees prepare for the biggest shopping period of the year and learn how to leverage the digital space to capitalize on direct sales. Laura will provide examples of the top digital marketing tools used inside and outside of the wine industry. […]

$150.00