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Women for WineSense Lecture Series: The Do’s and Don’ts of Direct to Consumer Wine Sales featuring Guest Speaker Sandra Hess

Merryvale Vineyards 1000 Main Street, Saint Helena

Join us for our next Lecture Series event The Do's and Don'ts of Direct to Consumer Wine Sales on Tuesday, November 3rd   |  9:30 - Noon REGISTER HERE with Guest Speaker, Sandra Hess, Founder of DTC Wine Workshops Who should attend? Winery owners, partners and managers and anyone responsible for growing direct wine sales, marketing and retention efforts as well as brand expansion Includes lecture and handout materials The Lecture Direct Wines Sales to consumers […]

$25.00

Winery PR & Media Outreach Webinar Release!

Online Webinar CA, United States

Watch for the recorded webinar to release at 8:30 a.m. PST on December 1, 2015. If you missed the DTC Consultant Network Introductory Webinar featuring Carl Giavanti in October, 2015, here's your chance to watch. Carl started his consulting business in 2009 and has helped 50+ wineries with media outreach and public relations activities. In this informative webinar, Carl reveals best practices for getting media coverage for your winery brand. Carl is based our of […]

“Data Analytics – Leverage and Learn” DTC Wine Workshop

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

Are you ready to dig in to your data from 2015 and 2014?  What can your data tell you about WHO your customers are and HOW they want to connect with you?  Learn how to leverage your data in a meaningful way to grow direct wine sales and retain loyal customers in 2016.  In this informative workshop session, you will learn WHICH data sources are most valuable as you design your marketing and promotions schedule. […]

$150.00

“Data Analytics – Leverage and Learn” DTC Wine Workshop

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

Are you ready to dig in to your data from 2015 and 2014?  What can your data tell you about WHO your customers are and HOW they want to connect with you?  Learn how to leverage your data in a meaningful way to grow direct wine sales and retain loyal customers in 2016.  In this informative workshop session, you will learn WHICH data sources are most valuable as you design your marketing and promotions schedule. […]

$150.00

Intro Webinar featuring Patty Ross “DTC Wine Marketing & E-Commerce Tips”

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

Join us for a complimentary webinar as we introduce Patty Ross, latest member of the DTC Consultant Network. Send registration request to:  [email protected]. While new to the network, Patty is not new to direct to consumer wine sales and marketing best practices. With over 25 years of customer service experience and almost 20 years of online/e-commerce marketing knowledge, Patty offers DTC marketing and support services to small to medium size wineries focusing in California’s Central Coast where […]

Free

Winery PR & Media Outreach Workshop

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

DTC Consultant Network member Carl Giavanti is a specialist in winery media outreach and public relations.  Carl will share best practices for getting media coverage for your brand and will provide TOP FIVE TIPS for establishing a solid public relations strategy for your winery in this informative online workshop.  Attendees will receive a "Winery PR Checklist" and will get questions answered in the 15 minute Q & A period. REGISTER HERE

$150.00

Sandra Hess presents “Top Five DTC Wine Strategy Tips” at Vin65 Roadshow Healdsburg

Seghesio Family Vineyards 700 Grove Street, Healdsburg, CA, United States

Sandra Hess Founder at DTC Wine Workshops DTC Strategic Planning Sandra will share her top five tips for building a DTC Strategic Plan in 2016, demonstrating how wineries are using technology and processes to execute successful strategic sales plans. Hear from industry leaders and put a strategic plan in place in 2016 to grow direct wine sales, retain loyal customers and expand brand awareness. February 4th, 2016 8:30am - 11:30am Free event! Light snacks + wine […]

Free

REGISTRATION IS OPEN! “Staying Connected Between Visits” Workshop Napa

CBS Event Space 1455 Elm Street, Napa, CA, United States

THE NEXT STEP – “STAYING CONNECTED BETWEEN VISITS” DTC Wine Workshops and CANVAS team up to present "Top 5 Tools & Case Studies Revealed" workshops in the Napa Valley throughout 2016. “Now that your winery team has done a great job converting visitors to first-time customers and club members - do they have the tools needed to retain customers and increase lifetime loyalty and value? This half-day workshop is ideal for any winery manager responsible […]

$80.00

Direct Wine Sales Success Workshop “Relationship Selling & Social CRM

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

This workshop is ideal for any winery manager responsible for customer retention, social media management, marketing and DTC brand expansion activities. DTC Consultant Network member will provide a live online workshop filled with best practices for integrating professional sales and social marketing practices into customer prospecting and relationship building.  Each attendee receives a "Customer Touch-Point Checklist" and get questions answered in a 15 minute Q & A period.  REGISTER HERE

$150.00

The 2016 Wineries Boot Camp “Getting Ahead of the Curve”

Lincoln Theater 100 California Drive, Yountville, CA, United States

DTC Wine Workshops is a proud sponsor of The 2016 Wineries Boot Camp “Getting Ahead of the Curve” presented by The Luxury Marketing Council of San Francisco Taking place on Wednesday, February 24th 9:00 - 1:00 at the Lincoln Theater in Yountville, CA The Luxury Marketing Council of San Francisco is proud to present its Annual Wineries Boot Camp now in its fourth year, and growing in popularity each year among the wine country influential. More than 300 […]

$60.00

Tasting Room Conversion Tools Workshop

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

With over 8000 bonded tasting rooms in the US and the flurry of online winery websites to buy from, consumers have more choice than ever. How are wineries improving conversion processes at the tasting room and at events? Get the lastest tips and best practices for converting first-time vistors to BOTH repeat visitors and online buyers. Learn how succesful wineries are converting qualified visitors into long-term club members in this informative workshop session.  Each attendee […]

$150.00

DTC Wine Management Series 2016 (3/16-4/6)

Online Webinar CA, United States

GROW DIRECT WINE SALES, RETAIN LOYAL CUSTOMERS AND INSPIRE STAFF!  DTC Wine Workshops presents the "DTC Wine Management Series" ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes four weekly workshops (each 1.5 hour online session), one e-workbook and a 1.5 hour one-on-one coaching session. Online workshop dates for this series are: March 16, 23, 30 and April 6. Each workshop takes place online 9:00 - 10:30 a.m. PST. […]

$495

DTC Wine “MATCH.COM -Better Qualify to Create Loyalty” Workshop

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

With over 8700 wineries now competing in the US and online wine orders resulting in $2 billion in sales in 2015, NOW is the time to build a strategic conversion plan that includes best practices for qualifying first-time guests. REGISTER HERE This 90 minute session will provide TOP FIVE tools and best practices for : 1. Better qualifying first-time guests 2. Building customer loyalty 3. Leveraging all sales and communication channels to increase direct wine […]

$150.00

DTC Wine Management Series 2016 (3/16-4/6)

Online Webinar CA, United States

GROW DIRECT WINE SALES, RETAIN LOYAL CUSTOMERS AND INSPIRE STAFF!  DTC Wine Workshops presents the "DTC Wine Management Series" ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes four weekly workshops (each 1.5 hour online session), one e-workbook and a 1.5 hour one-on-one coaching session. Online workshop dates for this series are: March 16, 23, 30 and April 6. Each workshop takes place online 9:00 - 10:30 a.m. PST. […]

$495

DTC Wine Management Series 2016 (3/16-4/6)

Online Webinar CA, United States

GROW DIRECT WINE SALES, RETAIN LOYAL CUSTOMERS AND INSPIRE STAFF!  DTC Wine Workshops presents the "DTC Wine Management Series" ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes four weekly workshops (each 1.5 hour online session), one e-workbook and a 1.5 hour one-on-one coaching session. Online workshop dates for this series are: March 16, 23, 30 and April 6. Each workshop takes place online 9:00 - 10:30 a.m. PST. […]

$495

DTC Wine Management Series 2016 (3/16-4/6)

Online Webinar CA, United States

GROW DIRECT WINE SALES, RETAIN LOYAL CUSTOMERS AND INSPIRE STAFF!  DTC Wine Workshops presents the "DTC Wine Management Series" ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes four weekly workshops (each 1.5 hour online session), one e-workbook and a 1.5 hour one-on-one coaching session. Online workshop dates for this series are: March 16, 23, 30 and April 6. Each workshop takes place online 9:00 - 10:30 a.m. PST. […]

$495

Winery PR & Media Outreach Workshop

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

DTC Consultant Network member Carl Giavanti is a specialist in winery media outreach and public relations.  You can view Carl's BIO HERE. Carl will share best practices for getting media coverage for your brand and will provide TOP FIVE TIPS for establishing a solid public relations strategy for your winery in this informative online workshop.  REGISTER HERE Attendees will receive a "Winery PR Checklist" and will get questions answered in the 15 minute Q & […]

$150.00

Tasting Room Conversion Tools Workshop

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

With over 8000 bonded tasting rooms in the US and the flurry of online winery websites to buy from, consumers have more choice than ever. How are wineries improving conversion processes at the tasting room and at events? Get the lastest tips and best practices for converting first-time vistors to BOTH repeat visitors and online buyers. Learn how succesful wineries are converting qualified visitors into long-term club members in this informative workshop session.  Each attendee […]

$150.00

DTC Wine “MATCH.COM -Better Qualify to Create Loyalty” Workshop

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

With over 8700 wineries now competing in the US and online wine orders resulting in $2 billion in sales in 2015, NOW is the time to build a strategic conversion plan that includes best practices for qualifying first-time guests. REGISTER HERE This 90 minute session will provide TOP FIVE tools and best practices for : 1.  Better qualifying first-time guests 2.  Building customer loyalty 3.  Leveraging all sales and communication channels to increase direct wine […]

$150.00

DTC Wine “MATCH.COM -Better Qualify to Create Loyalty” Workshop

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

With over 8700 wineries now competing in the US and online wine orders resulting in $2 billion in sales in 2015, NOW is the time to build a strategic conversion plan that includes best practices for qualifying first-time guests. REGISTER HERE This 90 minute session will provide TOP FIVE tools and best practices for : 1. Better qualifying first-time guests 2. Building customer loyalty 3. Leveraging all sales and communication channels to increase direct wine […]

$150.00

DTC Wine “MATCH.COM -Better Qualify to Create Loyalty” Workshop

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

With over 8700 wineries now competing in the US and online wine orders resulting in $2 billion in sales in 2015, NOW is the time to build a strategic conversion plan that includes best practices for qualifying first-time guests. REGISTER HERE. This 90 minute session will provide TOP FIVE tools and best practices for : 1. Better qualifying first-time guests 2. Building customer loyalty 3. Leveraging all sales and communication channels to increase direct wine […]

$150.00

DTC Wine Management Academy (4-part series)

Online Workshop

DTC Wine Workshops presents the “DTC Wine Sales Academy” ideal for any winery manager responsible for direct sales, customer retention, social media management, marketing and brand expansion. The four-part series includes a DTC Strategic Plan Template and a 1.5 hour One-on-One coaching session. Upon completion, attendees receive a DTC Wine Sales Academy Certificate from DTC Wine Workshops. The series is made up of four weekly workshops (each 1.5 hour online session), one e-Workbook and a […]

DTC Wine Management Academy (4-part series)

Online Workshop

DTC Wine Workshops presents the “DTC Wine Sales Academy” ideal for any winery manager responsible for direct sales, customer retention, social media management, marketing and brand expansion. The four-part series includes a DTC Strategic Plan Template and a 1.5 hour One-on-One coaching session. Upon completion, attendees receive a DTC Wine Sales Academy Certificate from DTC Wine Workshops. The series is made up of four weekly workshops (each 1.5 hour online session), one e-Workbook and a […]

DTC Wine Management Academy (4-part series)

Online Workshop

DTC Wine Workshops presents the “DTC Wine Sales Academy” ideal for any winery manager responsible for direct sales, customer retention, social media management, marketing and brand expansion. The four-part series includes a DTC Strategic Plan Template and a 1.5 hour One-on-One coaching session. Upon completion, attendees receive a DTC Wine Sales Academy Certificate from DTC Wine Workshops. The series is made up of four weekly workshops (each 1.5 hour online session), one e-Workbook and a […]

DTC Wine Management Academy (4-part series)

Online Workshop

DTC Wine Workshops presents the “DTC Wine Sales Academy” ideal for any winery manager responsible for direct sales, customer retention, social media management, marketing and brand expansion. The four-part series includes a DTC Strategic Plan Template and a 1.5 hour One-on-One coaching session. Upon completion, attendees receive a DTC Wine Sales Academy Certificate from DTC Wine Workshops. The series is made up of four weekly workshops (each 1.5 hour online session), one e-Workbook and a […]

INTRODUCTORY WEBINAR – Stacie Jacob Winery PR & Brand Strategy

Online Webinar CA, United States

INTRODUCTORY WEBINAR - Stacie Jacob Winery PR & Brand Strategy JOIN US for an Introductory Webinar Featuring Stacie Jacob, newest member of the DTC Consultant Network. This half-hour live webinar will include three actionable best practices and a Q & A session. To register, email: [email protected].  Solterra Strategies Founder and Chief Strategist Stacie Jacob lives for “aha” moments—the milestones that prove unwavering tenacity and hard work can lead to tangible success. A believer in honesty, creativity, […]

Free

DTC Wine “MATCH.COM -Better Qualify to Create Loyalty” Workshop

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

DTC Wine "MATCH.COM -Better Qualify to Create Loyalty" Workshop With over 8700 wineries now competing in the US and online wine orders resulting in $2 billion in sales in 2015, NOW is the time to build a strategic conversion plan that includes best practices for qualifying first-time guests. REGISTER HERE. This 90 minute session will provide TOP FIVE tools and best practices for : 1. Better qualifying first-time guests 2. Building customer loyalty 3. Leveraging […]

$150.00

DTCWW Central Coast ROADSHOW Paso Robles

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

CENTRAL COAST ROADSHOW August 23rd Paso Robles REGISTER HERE August 24th San Luis Obispo REGISTER HERE LEARN – BUILD – GROW DIRECT WINE SALES IN 2016 Each workshop takes place 9:00 – 12:00. Includes hands-on instruction from three presenters, DTC sales checklists and Q & A sessions. $30 per workshop Early-Bird discount through July 1st and $40 General. “DTC Strategic Planning Best Practices” Sandra Hess “Email Marketing Best Practices” Patty Ross “Reaching new Audiences with […]

$30.00

DTCWW Central Coast Roadshow – San Luis Obispo

Toloso Estates Wines 4910 Edna Road, San Luis Obispo, CA

CENTRAL COAST ROADSHOW August 23rd Paso Robles REGISTER HERE August 24th San Luis Obispo REGISTER HERE LEARN – BUILD – GROW DIRECT WINE SALES IN 2016 Each workshop takes place 9:00 – 12:00. Includes hands-on instruction from three presenters, DTC sales checklists and Q & A sessions. $30 per workshop Early-Bird discount through July 1st and $40 General. “DTC Strategic Planning Best Practices” Sandra Hess “Email Marketing Best Practices” Patty Ross “Reaching new Audiences with […]

$40.00

DTC Wine Management Academy (4-PART SERIES)

Online Workshop

DTC Wine Workshops presents the “DTC Wine Management Academy” a four-part series and KICKS OFF ONLINE SEPTEMBER 13TH. Ideal for any winery manager responsible for direct sales, customer retention, social media management, marketing and brand expansion. The four-part series includes a DTC Strategic Plan Template and a 1.5 hour One-on-One coaching session. Upon completion, attendees receive a DTC Wine Sales Academy Certificate from DTC Wine Workshops. SAVE $100 with early-bird registration through August 20th. REGISTER HERE […]

$595.00

DTC Wine Management Academy (4-PART SERIES)

Online Workshop

DTC Wine Workshops presents the “DTC Wine Management Academy” a four-part series and KICKS OFF ONLINE SEPTEMBER 13TH. Ideal for any winery manager responsible for direct sales, customer retention, social media management, marketing and brand expansion. The four-part series includes a DTC Strategic Plan Template and a 1.5 hour One-on-One coaching session. Upon completion, attendees receive a DTC Wine Sales Academy Certificate from DTC Wine Workshops. SAVE $100 with early-bird registration through August 20th. REGISTER HERE […]

$595.00

Introductory Webinar Featuring Kevin Smith

Online Webinar CA, United States

JOIN US for an Introductory Webinar featuring Kevin Smith, member of the DTC Consultant Network, on September 20th 11:00 - 11:30 PST. Kevin will share best practices around Loyalty Programs, DTC Strategic Planning and Brand Development in this informative webinar. On top of serving as the Business and Marketing Director at Fresno State’s 6,500 case Winery and lecturing in Winery Business and Marketing courses, Kevin Smith extends his University responsibilities into the local wine industry […]

Free

DTC Wine “MATCH.COM – Better Qualify to Create Loyalty” Workshop

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

DTC Wine "MATCH.COM -Better Qualify to Create Loyalty" Workshop With over 8700 wineries now competing in the US and online wine orders resulting in $2 billion in sales in 2015, NOW is the time to build a strategic conversion plan that includes best practices for qualifying first-time guests. REGISTER HERE. This 90 minute session will provide TOP FIVE tools and best practices for : 1. Better qualifying first-time guests 2. Building customer loyalty 3. Leveraging […]

$150.00

DTC Wine Management Academy (4-PART SERIES)

Online Workshop

DTC Wine Workshops presents the “DTC Wine Management Academy” a four-part series and KICKS OFF ONLINE SEPTEMBER 13TH. Ideal for any winery manager responsible for direct sales, customer retention, social media management, marketing and brand expansion. The four-part series includes a DTC Strategic Plan Template and a 1.5 hour One-on-One coaching session. Upon completion, attendees receive a DTC Wine Sales Academy Certificate from DTC Wine Workshops. SAVE $100 with early-bird registration through August 20th. REGISTER HERE […]

$595.00

Introduction to Wine Club Strategy & Retention Workshop

Online Workshop

Introduction to Wine Club Strategy & Retention Workshop This workshop is ideal for any winery manager responsible for: 1.  Retaining loyal and long-term club members 2.  Acquiring new club members 3.  Designing club memberships that appeal to various type of wine enthusiasts and collectors 4.  Developing high-impact club events, perks and incentives Attendees will receive a "Wine Club Strategy Checklist" and hear live instructon from a member of the DTC Consultant Network. 15 minutes of […]

$150.00

DTC Wine Management Academy (4-PART SERIES)

Online Workshop

DTC Wine Workshops presents the “DTC Wine Management Academy” a four-part series and KICKS OFF ONLINE SEPTEMBER 13TH. Ideal for any winery manager responsible for direct sales, customer retention, social media management, marketing and brand expansion. The four-part series includes a DTC Strategic Plan Template and a 1.5 hour One-on-One coaching session. Upon completion, attendees receive a DTC Wine Sales Academy Certificate from DTC Wine Workshops. SAVE $100 with early-bird registration through August 20th. REGISTER HERE […]

$595.00

JOIN US! “Staying Connected” Workshop in Saint Helena

Venue in Sonoma Coming Soon!

THE NEXT STEP – “STAYING CONNECTED IN BETWEEN VISITS” DTC Wine Workshops and CANVAS team up to present "Staying Connected Customer Retention" workshops throughout the Napa Valley throughout 2016. What are attendees saying about the workshop series? CLICK HERE Sandra Hess, Founder of DTC Wine Workshops will present "TOP FIVE Social Tools to Stay Connected" workshop  as we wrap up the 2016 Staying Connected workshop program on October 5th 8:30 - 12:30 at Long Meadow Ranch at Farmstead in St. Helena. […]

$80.00

“Better Qualify to Create Loyalty” Workshop

Online Workshop

"Better Qualify to Create Customer Loyalty" Workshop With over 8700 wineries now competing in the US and online wine orders resulting in $2 billion in sales in 2015, NOW is the time to build a strategic conversion plan that includes best practices for qualifying first-time guests. REGISTER HERE. This 90 minute session will provide TOP FIVE tools and best practices for : 1. Better qualifying first-time guests 2. Building customer loyalty 3. Leveraging all sales and […]

$150.00

Sandra Hess presenting at Wine Marketing & Tourism Conference TX

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

Sandra Hess, founder of DTC Wine Workshops, will be co-presenting a workshop "Tasting Room Management" at the Wine Marketing & Tourism Conference on November 8th 1:00 - 4:00 p.m. Tasting rooms are key to selling wine from the “cellar door” and are often the first and only impression of the winery for potential customers. A professionally-managed tasting room is so important it can mean the difference between being profitable or not for some wineries. This […]

$125.00

“Better Qualify to Create Loyalty” Workshop

Online Workshop

"Better Qualify to Create Customer Loyalty" Workshop With over 8700 wineries now competing in the US and online wine orders resulting in $2 billion in sales in 2015, NOW is the time to build a strategic conversion plan that includes best practices for qualifying first-time guests. REGISTER HERE. This 90 minute session will provide TOP FIVE tools and best practices for : 1. Better qualifying first-time guests 2. Building customer loyalty 3. Leveraging all sales […]

$150.00