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DTC Wine Management Academy (4-PART SERIES)

Sandra Hess, founder of DTC Wine Workshops, presents the “DTC Wine Management Academy” a four-part series KICKING OFF ONLINE JANUARY 31ST. Ideal for any winery manager responsible for direct sales, customer retention, social media management, marketing and brand expansion. The four-part series includes a DTC Strategic Plan Template and a 1.5 hour One-on-One coaching session. Upon completion, attendees receive a DTC Wine Sales Academy Certificate from DTC Wine Workshops. The series is made up of four […]

TOP FIVE Member Management Tools Workshop

Online Workshop

This workshop is presented by Dina L Northcutt, former DTC Programs Coordinator at Chateau Montelena. Dina specializes in business process improvements and works with winery management teams to develop solutions for building effective wine clubs and retaining loyal members. As consumer demand continues to shape how wineries are offer wine club and loyalty programs, management teams are creating more customized value propositions that are high-touch and also include unique experiences. In this hands-on workshop, Dina […]

Winery PR: Connecting the Message to Reach New Audiences

Online Workshop

Is your marketing team ready to effectively connect your winery story to key audiences in a meaningful way to grow direct wine sales and expand visibility to a national audience? In this hands-on workshop, Stacie Jacob, Founder and Chief Strategist of Solterra Strategies will share best practices and latest tools for defining and refining your core message. Attendees will learn how to: Attract, secure and leverage publicity Train spokespersons including tasting room personnel on ways […]

Branding for Direct Wine Sales Success

Online Workshop

In this hands-on workshop, Barbara Gorder, Wine Brand Strategist, will provide step-by-step instruction around how to create a succesful wine brand that appeals wine consumers nationally. Each attendee will receive a "DTC Wine Sales Branding" Checklist and get questions answered in two Q & A periods. Key Take-Away's Include: 1. Competitive landscape overview 2. Define what constitutes excellence and the criteria for success 3. Learn how to get started with a creative brief development and […]

Customer Relationship Marketing Workshop – WIVI Paso Robles

Paso Robles Event Center 2198 RIVERSIDE AVENUE , Paso Robles, CA, United States

Sandra Hess, founder of DTC Wine Workshops, will be presenting a Customer Relationship Marketing Workshop on March 15th at WIVI Paso Robles, CA. Learn how to build your digital marketing plan using data to understand your customer. Sandra will lead a 45 minute workshop that includes a CRM Checklist.   ABOUT WIVI:  WiVi Central Coast, is the premier wine and viticulture symposium and trade show in Central California. Now the largest wine industry event south of San […]

Winery PR: Designing a Content Driven Marketing Plan

Online Workshop

Is your marketing team ready to effectively connect your winery story to key audiences in a meaningful way to grow direct wine sales and expand visibility to a national audience? In this hands-on workshop, Stacie Jacob, Founder and Chief Strategist of Solterra Strategies will share best practices and latest tools for creating a content driven marketing plan. Attendees will learn how to: Define effective types of content (i.e., key messages, photos, videos, etc.) Create a […]

Branding for Direct Wine Sales Success

Online Workshop

In this hands-on workshop, Barbara Gorder, Wine Brand Strategist, will provide step-by-step instruction around how to create a succesful wine brand that appeals wine consumers nationally. Each attendee will receive a "DTC Wine Sales Branding" Checklist and get questions answered in two Q & A periods. Key Take-Away's Include: 1. Competitive landscape overview 2. Define what constitutes excellence and the criteria for success 3. Learn how to get started with a creative brief development and […]

DTC Wine Workshops Central Valley Roadshow – Fresno State University

California State University, Fresno 2360 E. Barstow, Fresno, CA 93740, Fresno, CA

DTC Wine Workshops presents the 2017 Central Valley Roadshow. Each workshop includes hands-on instruction from three subject matter specialists, DTC sales checklists and Q & A sessions.  $40 General Admission per workshop.Group discount available for wineries with four or more attendees at $25 per admission. REGISTER HERE A SPECIAL THANK YOU TO OUR EVENT SPONSORS:

$40

DTC Wine Workshops Central Valley Roadshow – Calturas Winery, Brewery & Event Center

Calturas Winery, Brewery & Event Center 1333 E Kettleman Lane, Lodi, CA 95240, Lodi, CA

DTC Wine Workshops presents the 2017 Central Valley Roadshow. Each workshop includes hands-on instruction from three subject matter specialists, DTC sales checklists and Q & A sessions. Workshop 9:00 - 12:00 & wine reception to follow.   $40 General Admission per workshop. Group discount available for wineries with four attendees or more at $25 per admission. REGISTER HERE A special thanks to our event sponsors:

$40

Winery PR: Get the Right Press Attention by Leveraging the Right Tools

Online Workshop

Is your marketing team ready to effectively connect your winery story to key audiences in a meaningful way to grow direct wine sales and expand visibility to a national audience? In this hands-on workshop, Stacie Jacob, Founder and Chief Strategist of Solterra Strategies will share best practices and latest tools for defining and refining your core message. Attendees will learn how to: Gain tips to define and refine your core message Attract, secure and leverage […]

Winery PR: Designing a Content Driven Marketing Plan

Online Workshop

Is your marketing team ready to effectively connect your winery story to key audiences in a meaningful way to grow direct wine sales and expand visibility to a national audience? In this hands-on workshop, Stacie Jacob, Founder and Chief Strategist of Solterra Strategies will share best practices and latest tools for creating a content driven marketing plan. Attendees will learn how to: Define effective types of content (i.e., key messages, photos, videos, etc.) Create a […]

Sandra Hess at wiTs 2017 Conference Sonoma – 360 Customer View Panel

The Lodge at Sonoma Renaissance Resort & Spa 1325 Broadway, Sonoma, CA, United States

Meet-up with DTC Wine Workshops founder, Sandra Hess, at the wiTs 2017 Conference June 13th Lodge at Sonoma. Sandra will be moderating a lively panel discussion to uncover how winery teams are leveraging a variety of technologies and tools to capture important customer touch point information for building complete customer views. 9:45 – 10:30 a.m. CAPTURING CONSUMER TOUCH POINT DATA FOR A 360 CUSTOMER VIEW Many wineries are adopting the goal of building a 360-degree view of the customer. The […]

$145.00

DTC Wine TALENT & TECHNOLOGY MATCH Workshop

Online Workshop

Workshop Description:  Find and Retain Talent that Matches the Right Technology to Grow Direct Wines Sales & Retain Loyal Customers in this Online Workshop! Presenters:  Workshop will be co-led by Ken Majer, author of four books on values-based corporate culture and leadership values, and Sandra Hess, Founder of DTC Wine Workshops, Training Specialist and DTC Technical Solutions Consultant.  Workshop Key Take-Aways:  Finding and Retaining Talent for Your DTC Culture • Top five principles for helping staff […]

$150.00

Top 5 Tools for Connecting Wine Consumers to your Brand

Online Workshop

This webinar is a “How to” Guide on using branding to get better results for your wine brand. In this hands-on workshop, Barbara Gorder, Wine Brand Strategist, will provide step-by-step instruction around how to create a succesful wine brand that appeals to wine consumers nationally. Each attendee will receive a "DTC Wine Sales Branding" Checklist and get questions answered in two Q & A periods. Key Take-Away's Include: 1. Competitive landscape overview 2. Define what […]

$150.00

Top 3 Marketing Tools for Creating Lifetime Wine Buyers

Online Workshop

Leverage Email Marketing, Social Media & SEO to grow direct wine sales and build lifelong customers. Each attendee will receive live, hands-on instruction, attend two Q & A sessions, receive a Checklist and leave with these key take-aways: • Better understand your sales funnel to sell more wine • Learn how to train your tasting room staff on best marketing practices • Learn how to develop a comprehensive email marketing strategy that continuously increases your […]

$150.00

Winery PR: Designing a Content Driven Marketing Plan

Online Workshop

Is your marketing team ready to effectively connect your winery story to key audiences in a meaningful way to grow direct wine sales and expand visibility to a national audience? In this hands-on workshop, Stacie Jacob, Founder and Chief Strategist of Solterra Strategies will share best practices and latest tools for creating a content driven marketing plan. Attendees will learn how to: Define effective types of content (i.e., key messages, photos, videos, etc.) Create a […]

$150.00

Wine Brand Ambassador Workshop (DATE CHANGED to 11/16)

DTC Wine Workshops and CANVAS (Concierge Alliance Napa Sonoma) team up once again to present two workshops in 2017. This half-day, hands-on workshop led by DTC Wine Workshops founder Sandra Hess, will provide attendees the steps required to successfully establish and manage a Brand Ambassador program. Attendees will hear latest case studies, receive a “Brand Ambassador Checklist” and attend breakout sessions.   WHO are your Brand Ambassadors? Learn how to build an effective Brand Ambassador Program. […]

$80.00

Top 3 Marketing Tools for Creating Lifetime Wine Buyers

Online Workshop

Leverage Email Marketing, Social Media & SEO to grow direct wine sales and build lifelong customers. Each attendee will receive live, hands-on instruction, attend two Q & A sessions, receive a Checklist and leave with these key take-aways: • Better understand your sales funnel to sell more wine • Learn how to train your tasting room staff on best marketing practices • Learn how to develop a comprehensive email marketing strategy that continuously increases your […]

$150.00

DTC WINE SALES: Holiday Sales Prep Workshop

Online Workshop

DIRECT WINE SALES & MARKETING MANAGERS: Get a jump-start on Holiday Sales and capitalize on the busiest buying season of the year. This hands-on workshop session will be led by Sandra Hess, founder of DTC Wine Workshops, and will provide winery management teams with the following tools to grow direct wine sales and retain loyal customers: Create conversion tools for the tasting room staff that appeal to the busy holiday shopper by making it EASY […]

$200.00

DTC WINE SALES: Holiday Sales Prep Workshop

Online Workshop

DIRECT WINE SALES & MARKETING MANAGERS: Get a jump-start on Holiday Sales and capitalize on the busiest buying season of the year. This hands-on workshop session will be led by Sandra Hess, founder of DTC Wine Workshops, and will provide winery management teams with the following tools to grow direct wine sales and retain loyal customers: Create conversion tools for the tasting room staff that appeal to the busy holiday shopper by making it EASY […]

$200.00

DTC Wine Sales: How to Successfully Launch a Brand Ambassador Program

Online Workshop

What is the difference between a Brand Ambassador and a Spokesperson?  By definition, a brand ambassador, unlike a celebrity spokesperson, is someone who eats, lives and breathes your brand. This is someone your customers can connect and engage with, someone who has a solid, well-established online presence with a decent-size network. Millennials for example, are more likely to show their purchases to their friends and write online reviews, so in order to reach that key demographic, […]

$150.00

NEW DATE! Holiday Wine Sales Prep Workshop

Online Workshop

DIRECT WINE SALES & MARKETING MANAGERS: Get a jump-start on Holiday Sales and capitalize on the busiest buying season of the year. This hands-on workshop session will be led by Sandra Hess, founder of DTC Wine Workshops, and will provide winery management teams with the following tools to grow direct wine sales and retain loyal customers: Create conversion tools for the tasting room staff that appeal to the busy holiday shopper by making it EASY […]

$200.00

Branding for Direct Wine Sales Success

Online Workshop

In this hands-on workshop, Barbara Gorder, Wine Brand Strategist, will provide step-by-step instruction around how to create a succesful wine brand that appeals wine consumers nationally. Each attendee will receive a "DTC Wine Sales Branding" Checklist and get questions answered in two Q & A periods. The registration fee for this live workshop is $150 per attendee. REGISTER HERE Key Take-Away's Include: 1. Competitive landscape overview 2. Define what constitutes excellence and the criteria for […]

$150.00

Top 3 Marketing Tools for Creating Lifetime Wine Buyers

Online Workshop

Leverage Email Marketing, Social Media & SEO to grow direct wine sales and build lifelong customers. Each attendee will receive live, hands-on instruction, attend two Q & A sessions, receive a Checklist and leave with these key take-aways: • Better understand your sales funnel to sell more wine • Learn how to train your tasting room staff on best marketing practices • Learn how to develop a comprehensive email marketing strategy that continuously increases your […]

$150.00

Top 3 Marketing Tools for Creating Lifetime Wine Buyers

Online Workshop

Leverage Email Marketing, Social Media & SEO to grow direct wine sales and build lifelong customers. Each attendee will receive live, hands-on instruction, attend two Q & A sessions, receive a Checklist and leave with these key take-aways: • Better understand your sales funnel to sell more wine • Learn how to train your tasting room staff on best marketing practices • Learn how to develop a comprehensive email marketing strategy that continuously increases your […]

$150.00

Direct to Consumer Wine Workshop Series – Calaveras County

Murphys School House 65 Jones Street, Murphys, CA, United States

Sandra Hess, founder of DTC Wine Workshops presents the 2018 DIRECT-TO-CONSUMER WINE WORKSHOP SERIES in Calaveras County. Attendees will receive: Hands-On Training, Best Practices, Case Studies, Checklists and also attend Breakout Sessions designed for the Calaveras Winegrape Alliance. Winery teams from neighboring communities are welcome to attend based on space. All classes will be held at the Historic Murphys Schoolhouse at 65 Jones Street, Murphys.  All workshops are from 8:30am-12:30pm and light refreshments will be provided. REGISTER HERE. January […]

DTC Wine Management Series (4-Part Workshop)

Online Workshop

GROW DIRECT TO CONSUMER SALES & RETAIN LOYAL CUSTOMERS IN 2018 WITH A DIRECT WINE SALES STRATEGIC PLAN! DTC Wine Workshops founder, Sandra Hess, presents the "DTC Wine Management Series" ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes: Four weekly workshops (each 1.5 hour online session) Four e-Workbooks One 1.5 hour One-on-One Coaching Session DTC Strategic Sales & Marketing Plan Template Online workshop dates for the […]

$595.00

Wine Brand Ambassador Workshop Sonoma

Gloria Ferrer Caves & Vineyards 23555 Arnold Drive, Sonoma, CA, United States

DTC Wine Workshops and CANVAS (Concierge Alliance Napa Sonoma) team up once again to present the "Wine Brand Ambassador Workshop" on Tuesday, February 6th 8:30 - 12:00 at Gloria Ferrer Sonoma. This half-day, hands-on workshop led by DTC Wine Workshops founder, Sandra Hess, will provide attendees the steps required to successfully establish and manage a Brand Ambassador program. Attendees will hear latest case studies, receive a “Brand Ambassador Checklist” and attend breakout sessions. WHO are your […]

Direct to Consumer Wine Workshops Series – Calaveras County

Murphys School House 65 Jones Street, Murphys, CA, United States

Sandra Hess, founder of DTC Wine Workshops presents the 2018 DIRECT-TO-CONSUMER WINE WORKSHOP SERIES in Calaveras County. Attendees will receive: Hands-On Training, Best Practices, Case Studies, Checklists and also attend Breakout Sessions designed for the Calaveras Winegrape Alliance. Winery teams from neighboring communities are welcome to attend based on space. All classes will be held at the Historic Murphys Schoolhouse at 65 Jones Street, Murphys.  All workshops are from 8:30am-12:30pm and light refreshments will be provided. REGISTER HERE. January […]

Winery Marketing: 5 Steps to Developing a Digital Marketing Plan

Online Workshop

Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a comprehensive dive into digital marketing strategy. The wine business is a very competitive marketplace. To grow retail traffic and e-commerce sales, smart companies must consider all the powerful tools now available and learn to use them wisely. This workshop will instruct you on how to develop a winery digital marketing plan to connect with customers when and where they’re now making […]

$150.00

Direct Wine Telesales & Account Management Webinar

Online Webinar CA, United States

Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and Account Management Checklist. Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in your existing contact management environment Hands-On Training around how to prepare […]

$150.00

Direct to Consumer Wine Workshops Series – Calaveras County

Murphys School House 65 Jones Street, Murphys, CA, United States

Sandra Hess, founder of DTC Wine Workshops presents the 2018 DIRECT-TO-CONSUMER WINE WORKSHOP SERIES in Calaveras County. Attendees will receive: Hands-On Training, Best Practices, Case Studies, Checklists and also attend Breakout Sessions designed for the Calaveras Winegrape Alliance. Winery teams from neighboring communities are welcome to attend based on space. All classes will be held at the Historic Murphys Schoolhouse at 65 Jones Street, Murphys.  All workshops are from 8:30am-12:30pm and light refreshments will be provided. REGISTER HERE. January […]

Winery Marketing: Direct Consumer Insights & Analytics

Online Workshop

Winery Marketing: Direct Consumer Insights & Analytics This workshop explores and reveals why customer insights and analytics are so crucial to improving a winery’s marketing and sales efforts. Host Taylor Eason, President of Cork & Fork Digital Media, will show how to develop a data analytics strategy to create a data-driven culture, offer case studies for how data can reveal opportunities to grow business in both the tasting room and in e-Commerce, and provide tools […]

$150.00

Sandra Hess presentation at Northwest DTC Wine Marketing & Sales Summit

Walla Walla Community College Center for Enology & Viticulture 500 Tausick Way, Walla Walla , United States

Walla Walla Community College Northwest DTC Wine Marketing & Sales Summit March 29, 2018  8:00 a.m. – 5:00 p.m. WWCC Enology & Viticulture Center 3020 E. Isaacs Avenue Walla Walla, WA Direct to Consumer (DTC) is the sales channel most profitable for wineries of any size. The Summit will bring together prominent experts to share best practices in the three areas – Tasting Room, Wine Club and Online Sales – that are vital to long-term […]

DTC Wine Management Academy (4-Part Webinar Series)

Online Workshop

GROW DIRECT TO CONSUMER SALES & RETAIN LOYAL CUSTOMERS IN 2018 WITH A DIRECT WINE SALES STRATEGIC PLAN! In today’s competitive direct to consumer wine business climate, a “one-size-fits-all” approach to wine sales and consumer engagement doesn’t deliver results. DTC managers need to apply proven methods and best practices when developing strategic sales and marketing plans. DTC Wine Workshops founder, Sandra Hess, presents the “DTC Wine Management Academy” ideal for any winery manager responsible for direct sales […]

$595.00

Direct to Consumer Wine Workshops – Calaveras County

Murphys School House 65 Jones Street, Murphys, CA, United States

Sandra Hess, founder of DTC Wine Workshops presents the 2018 DIRECT-TO-CONSUMER WINE WORKSHOP SERIES in Calaveras County. Attendees will receive: Hands-On Training, Best Practices, Case Studies, Checklists and also attend Breakout Sessions designed for the Calaveras Winegrape Alliance. Winery teams from neighboring communities are welcome to attend based on space. All classes will be held at the Historic Murphys Schoolhouse at 65 Jones Street, Murphys.  All workshops are from 8:30am-12:30pm and light refreshments will be provided. REGISTER HERE. January […]

Winery Marketing: 5 Steps to Developing a Digital Marketing Plan

Online Workshop

Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a comprehensive dive into digital winery marketing strategy. The wine business is a very competitive marketplace. To grow retail traffic and e-commerce sales, smart companies must consider all the powerful tools now available and learn how to use them wisely. This workshop will instruct you on how to develop a winery digital marketing plan to connect with customers when and where they’re […]

$150.00

Direct Wine Telesales & Account Management Webinar

Online Webinar CA, United States

REGISTER HERE Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live Direct Wine Telesales & Account Management webinar includes two Q & A sessions and a Telesales and Account Management Checklist. Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in your existing contact […]

$150.00

Winery Marketing: Direct Consumer Insights & Analytics

Online Workshop

REGISTER HERE for the Winery Marketing: Direct Consumer Insights & Analytics Webinar. Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a winery marketing workshop covering why customer insights and analytics are crucial to improving a winery’s marketing and sales efforts. Defining your target audience is the first step in effective marketing. A detailed customer insights profile allows you to uncover the essence of why someone chose your product over another’s, how your […]

$150.00

DTC Wine Management Academy(4-Part Workshop)

Online Workshop

REGISTER HERE  for the DTC Wine Management Academy DTC Wine Workshops founder, Sandra Hess, presents the "DTC Wine Management Academy" ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes: Four weekly workshops (each 1.5 hour online session) Four e-Workbooks One 1.5 hour One-on-One Coaching Session DTC Strategic Sales & Marketing Plan Template Certificate of Completion Online workshop dates for the Q3 2018 series are: July 10th, 17th, 24th & […]

$595.00