Winery owners and managers will get hands-on training for how to build a direct to consumer sales strategic plan, manage DTC sales channels and build long-term consumer engagement strategies. 4-Part Web Training Program designed for direct sales teams.
Direct Wine Sales Workshop - Storytelling: "How to Develop Meaningful Wine Consumer Connections" Presented by Sandra Hess, founder of DTC Wine Workshops and Wine Consumer Engagement Specialist & CANVAS (Concierge Alliance Napa Sonoma) Visitors to Napa and Sonoma wine regions have over 850 choices and every visitor interaction must count. In addition to excellent wine in this highly competitive landscape the brand story needs to be spot on. In this hands-on workshop, Sandra Hess will guide […]
Wine club managers will get hands-on training and learn how to develop more effective membership offerings that better connect with today's wine consumer.