Laura Larson Intro Webinar – “DTC Wine Sales Coaching & Training”

Join us for an Introductory Webinar featuring Laura Larson on January 25th at 11:00 – 11:30 a.m. PST. The webinar is free of charge and registration request can be sent by email to:  [email protected].

Laura is the newest member of the DTC Consultant Network and brings a wealth of knowledge in the areas of sales strategy and training to the group.  Laura founded Virtual Vines this past year out of a growing need for wineries to plan more strategically and grow direct wine sales.

With the inception of Virtual Vines, Laura relocated full time to the Napa area and refocused her sights on leveraging her passion for hospitality and two decades of expertise in sales, marketing and business strategies into helping small to mid- size wineries build and enhance their value propositions in the DTC space. Leveraging the relation based sales methodologies that were integral to leading revenue goal based businesses combined with her personal experiences as a tier one consumer, Laura structured a sales development program framework which runs parallel to many of the basics which were effectively implemented in corporate business models. Key focus areas are tied to relationship selling, getting to know customers more intimately, having the savvy to identify and accommodate their requirements as well as the personnel skills and tools in place to execute.

Laura is a wine aficionado, an avid wine collector, has traveled all over the globe discovering the fruits of most prestigious wine regions in USA, Europe and South America and has a sommelier accreditation from the Court of Master Sommeliers. She and her husband have also embarked on their own winemaking journey this year and anticipate their first release in late 2016.