The value of wines shipped in September, 2016 totaled $198 million, up from $169 million the same month a year earlier. Is your winery team ready to finish the fourth quarter STRONG? Greetings! Wine consumers continue to demand more wines shipped nationally as we look at a report released in […]
DTC Wine Workshops and the DTC Consultant Network are proud sponsors of the 10th Annual DTC Wine Symposium taking place January 11th and 12th in Concord, CA. Be sure to visit our exhibitor table to connect with consultants and pick-up latest DTC Wine Case Studies as well as the 2017 […]
DTC Wine Workshops presents the “DTC Wine Management Academy” a four-part series and KICKS OFF ONLINE SEPTEMBER 13TH. Ideal for any winery manager responsible for direct sales, customer retention, social media management, marketing and brand expansion. The four-part series includes a DTC Strategic Plan Template and a 1.5 hour One-on-One coaching […]
Direct Wine Sales News April 2016 – Are Consumers Spending More Direct? As we wrap up the first quarter of 2016, what do we know about consumer spending as a whole in the US? At 82.6, the February Consumer Spending Forecast is up from last month (78.8) and last year (80.7). […]
“Staying Connected” Workshop – Paso Robles Wine Country Alliance On Wednesday, April 13 from 9 a.m. – 12 p.m., the Paso Wine Alliance hosts the April BEST Seminar. We are thrilled to welcome Sandra Hess, DTC Wine Workshops, who will be presenting a “Staying Connected” Workshop. Presentation Details: When: Wednesday, April 13 […]
There are many programmatic approaches that can enhance Direct To Consumer wine sales. These can include a focus on building your wine club; establishing partnerships with the hospitality industry, transportation companies, travel companies, and destination management companies; an efficient tasting room strategy; systematic personal outreach efforts; and an efficient use […]
What is a winery dashboard and why should wineries use them? Three hypothetical wineries are committed to investing to grow their direct to consumer (DTC) sales. Each winery has segmented their target market based on price. In this example, target consumers who spend more than $20.00 per 750ml bottle of […]
Greetings! I was invited to speak at Start Up Grind North Bay last month about direct to consumer (DTC) sales and marketing trends in the United States. John Starr, President of Start Up Grind North Bay, asked me to share insights about how to successfully sell directly to the consumer and also […]
Conducting wine marketing research in the wine industry is like hugging a porcupine. It’s hard to wrap your arms around, and you better know what you’re doing or else you can get hurt. The challenge is endemic to wine itself. With what other product do consumers get so overwhelmed by […]
“Measuring DTC Sales Success” presented by Sandra Hess, Founder DTC Wine Workshops
Happy Holidays! As your winery team is preparing sales and marketing plans for 2015, now is a great time to register for the DTC Wine Symposium taking place January 14th and 15th at the Concord Hilton. Sandra Hess, founder of DTC Wine Workshops, is the Workshop Sessions Chair and has […]
Join Sandra Hess, founder of DTC Wine Workshops, at ShipCompliant University. On Thursday, October 23, ShipCompliant will host a small gathering in Napa to share the latest DTC news: Massachusetts opening for Direct to Consumer wine shipping in 2015. How can your winery capitalize on this opportunity? Regulatory updates from around the […]
On November 5th and 6th, Surry Community College will host the 3rd annual symposium uniting grape growers and winemakers from across the southeastern United States in a collaborative effort to support and expand the region’s wine industry. DTC Consultant Network member, Karen Barnes, will be presenting a marketing track “Get […]
In 2013, 3.4 million cases of wine shipped in the United States (ShipCompliant 2014 DTC Report). Online sales are growing at the fastest pace in history and staying connected to your customers is critical. Here are five customer touch points that will drive DTC wine sales and keep your biggest […]
