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Small Winery Sales Success – “The Five Funnels Webinar”

Join Heidi Dittloff , Small Winery Sales & Marketing Consultant, for this hands-on small winery success webinar – “The Five Funnels Webinar”. REGISTER HERE Get hands-on instruction and top tools! Heidi has helped a variety of small businesses thrive and currently supports Longboard Vineyards in Healdsburg. This workshop is perfect […]


Tasting Room Sales Webinar: Connect-Qualify-Convert

Join the Tasting Room Sales Webinar: Connect-Qualify-Convert. This webinar is ideal for any winery manager responsible for direct wine sales and consumer engagement success. Proven models and tools. In this hands-on webinar, DTC Wine Workshops founder, Sandra Beals, will reveal lessons learned while teaching tasting room teams of all sizes […]


2024 Wine Consumer Journey Mapping Webinar

2024 Wine Consumer Journey Mapping Webinar. Join Sandra Beals, founder of DTC Wine Workshops, for this hands-on training session ideal for winery owners and management teams. Start the year strong with top-notch tools and strategies. Sandra, founder of DTC Wine Workshops, will guide attendees through the process of identifying current […]


“Step by Step Guide to Winery Branding” Webinar

“Step by Step Guide to Winery Branding” Webinar. Join Barbara Gorder, Brand Strategist & Founder of Undisclosed Location, for this hands-on web training. REGISTER HERE Get hands-on instruction and top tools from the best! Barbara supports notable consumer package goods and luxury businesses in and outside of the wine industry. […]


DTC Wine Sales Training: Developing All-Star Teams (2-Part Web Training)

DTC Wine Sales Training: Developing All-Star Teams (2-Part Web Training). Ideal for managers responsible for direct wine sales, hospitality management, membership , events, phone sales, and/or training programs. REGISTER HERE With over 11,000 US wine brands competing for the attention of wine enthusiasts today, time is now the #1 commodity […]


2024 Direct Wine Sales Essentials Webinar

2024 Direct Wine Sales Essentials Webinar. Get Hands-On Instruction & Tools Ideal for Winery Owners, Stakeholders, and Managers. Leverage Proven Methods & Winning Formulas. REGISTER HERE Sandra Beals, wine consumer engagement specialist and founder of DTC Wine Workshops consulting agency will share winning formulas in this live webinar. Participants will […]


DTC Wine Sales Training: Developing All-Star Teams (2-Part Web Training)

DTC Wine Sales Training: Developing All-Star Teams (2-Part Web Training). Ideal for managers responsible for direct wine sales, hospitality management, membership , events, phone sales, and/or training programs. REGISTER HERE With over 11,000 US wine brands competing for the attention of wine enthusiasts today, time is now the #1 commodity […]


DTC Wine Sales Training: Developing All-Star Teams (2-Part Web Training)

The “DTC Wine Sales Training Program” is ideal for winery managers responsible for direct wine sales, hospitality management, membership, events, and/or training programs. With over 11,000 US wine brands competing for the attention of wine enthusiasts today, time is now the #1 commodity of most luxury wine consumers. How winery […]


Top 5 Tools for Developing Effective DTC Wine Compensation Plans

[Sandra Hess – October 12, 2021 – DTC Wine Sales Blog] Tool #1 – Start at the Top The January 2020 Pandemic taught us a lot about being nimble and adjusting. During this time of pandemic recovery, most wine regions throughout the US have suffered from staff shortages. We have […]


Ready to Offer Winery Concierge Services? Key Questions to Consider…

[Sandra Hess – August 19, 2021 – San Francisco, CA] With about 65% of US wineries falling into the “small (up to 5000 cases produce annually)” and “very small (up to 2500 cases produced annually)” categories, wine enthusiasts want more intimacy with brands they reinvest with. Over the past four […]


Top 3 Tips for Slaying DTC Wine Symposium this Week!

#WineBiz Winery Owners & Direct to Consumer Managers can get the most out of this year’s DTC Wine Symposium with these top tips. The DTC Wine Symposium is presented by Free the Grapes! This annual fundraising event has raised more than $1 million for Free the Grapes’ PR campaign, and […]


How to Leverage “At-Home Winery Experiences” this Holiday Season!

Winery teams prepare to entertain guests from the comfort of their homes this holiday season due to pandemic. [October 6, 2020] Sandra Hess, founder DTC Wine Workshops #1 Let’s take look at what the wine industry learned since mid-March as we prepare for the “At-Home Holiday Season”: This year, the […]


Top 5 Wine Consumer Engagement Strategies 2020 and Beyond

On September 3, 2020 Sandra Hess, founder of DTC Wine Workshops and Consumer Engagement Specialist, moderated a panel discussion for the Wine Industry Network Symposium featuring three members of the DTC Consultant Network. In this roundtable discussion, these four specialists uncover the Top 5 Wine Consumer Engagement Strategies high-performing wine […]


Direct Wine Telesales & Account Management Webinar

Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention and direct sales campaigns. REGISTER HERE Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, […]