tasting room management


DTC Wine Analytics: Leveraging your Intelligence Data in 2018

Are you ready to dig in to your data from the past two years to plan more strategically for next year? What can your data tell you about WHO your customers are and HOW they want to connect with you? Learn how to leverage your data in a meaningful way […]


DTC Wine Analytics: Leveraging your Intelligence Data in 2018

Are you ready to dig in to your data from the past two years to plan more strategically for next year? What can your data tell you about WHO your customers are and HOW they want to connect with you? Learn how to leverage your data in a meaningful way […]


DTC Wine Compliance: The Winning Formula

Now that wineries throughout the nation can ship wine direct to consumer to up to 44 states, the flood gates have opened. The value of wines shipped Direct-to-Consumer exceeded $2 Billion in 2016 and many winery teams are shifting sales efforts from traditional three-tier distribution models to more of a […]


DTC Wine Business Design: Creating an Integrated Action Plan

Designing your DTC business, then following an DTC Action Plan that is scheduled and integrated is key to your success in direct sales. Your Direct to Consumer plans should be deeply integrated, surround a unique brand story, and be thoroughly geared towards the consumer. This hands-on workshop is presented by […]


DTC Wine Management Academy (4-PART SERIES)

Sandra Hess, founder of DTC Wine Workshops, presents the “DTC Wine Management Academy” a four-part series KICKING OFF ONLINE November 13th. Ideal for any winery manager responsible for direct sales, customer retention, social media management, marketing and brand expansion. The four-part series includes four online workshops, a DTC Strategic Plan […]


DTC Wine Holiday Sales Tips

Many of our clients experienced the greatest increase in e-Commerce sales last year between Black Friday and Cyber Monday as they leveraged segmented email and social campaigns to effectively reach target audiences with focused offers. We hope that you find these Holiday Sales Tips to be helpful as your team […]


DTC Wine Strategy: Growth Planning in a Growth Industry

Your odds of growing successfully increase by 50% if you plan*. Developing a growth plan based on 2 or 3 specific objectives in the wine sales and marketing arenas should be an annual exercise. Growth examples can include the launch of a new brand, a larger tasting room, events venue, […]


Tasting Room Management Workshop Santa Rosa

Join Sandra Hess at the Wine Marketing & Tourism Conference in Santa Rosa! Tasting rooms are key to selling wine from the “cellar door” and are often the first and only impression of the winery for potential customers. A professionally-managed tasting room is so important it can mean the difference between […]