On November 5th and 6th, Surry Community College will host the 3rd annual symposium uniting grape growers and winemakers from across the southeastern United States in a collaborative effort to support and expand the region’s wine industry. DTC Consultant Network member, Karen Barnes, will be presenting a marketing track “Get […]
In this episode, Karen Barnes will share her top DTC wine sales customer retention & wine club management tips. Karen Barnes has been working in the wine industry in Napa Valley for over seventeen years, focusing on Direct to Consumer sales and management. She began Wine Direct Marketing Services in 2002, managing wine clubs, allocation release programs, online marketing and E-Commerce solutions for small and virtual wineries who want to increase and expand their Direct to Consumer business.
In 2013, 3.4 million cases of wine shipped in the United States (ShipCompliant 2014 DTC Report). Online sales are growing at the fastest pace in history and staying connected to your customers is critical. Here are five customer touch points that will drive DTC wine sales and keep your biggest […]
DTC Wine Workshops presents a six-month DTC Wine Sales webinar series taking place over six months on the second Tuesday of each month beginning March 11th at 10:00 a.m. PST. 3.47 million cases of wine shipped in 2013, a 9.3% increase over 2012. In 2013, wines priced $15 and less increased […]
Ready to Grow DTC Wine Sales in 2014? Schedule a full-day Boot Camp of your choice to take place at your location or online. Sign up online or in person at DTC Wine Symposium South San Francisco January 22nd and 23rd. Contact: [email protected]
Shoppers are in full swing as Holiday celebrations are upon us. Direct to Consumer wine sales are up so this is a great time for wineries to cater to the online buyer. In a recent report released by Truett-Hurst Inc. DTC Sales are up by 24% due to an increase […]
We had a lot of fun with a ladies only episode of The Wine Bizcast. The Panelists were asked the following questions: 1. How do events play a part for wine club retention? 2. What are some creative wine club benefits you have seen offered? 3. How can wineries anticipate […]
This is a well rounded list of the top 10 US wine trends and AGAIN millennials are mentioned. The RIGHT COMBINATION OF HIGH TECH AND HIGH TOUCH IS KEY IN STAYING COMPETITIVE AND GROWING WINE SALES……ENJOY!
What is your ONLINE STRATEGY? There were 245,203,319 Internet users in the US (representing 78.1% of the population) at mid-year 2012, according to Internet World Stats, December 2012*. The amount of time spent online rose about 20% to more than 30 hours weekly. Affluent Millennials, defined here as those aged […]
“Younger Generations redefining the wine scene” Click Here to Watch Video This article picked up by ABC Local* recently caught my eye. There are 70 million millennials who use apps to do just about everything! Sipping, exploring and experiencing wine is a new activity that the younger scene is all about. In […]
This article featured in Wines & Vines is an excellent read about one of the sessions held at the Wine Industry Technology Symposium in Napa this week. Visit: http://www.winesandvines.com/template.cfm?section=news&content=119242 I have worked with James Marshall Barry and admire his ability to deliver low cost, effective website design and e-commerce […]
Vin65/WineDirect and VinTank made a major announcement today that will greatly improve the way wineries interact with visitors and members! No need to spend countless hours searching the web to understand who loves a winery brand, the VinTank Social Tracking tool now integrated in Vin65 e-commerce platform, provides this service in […]
We all know what we like and we all have our differences – this is a great thing! Wineries are in a unique position to create long-term relationships with customers by getting to know their preferences. This doesn’t mean that you need to memorize every wine club members name and […]
