Vin65 Roadshow Mendocino
Sandra Hess, Founder of DTC Wine Workshops will be attending Vin65 Roadshow in Mendocino to hear from industry experts. Attending? Let’s meet up!
Wine Shipping
Guest Blog Post by Hilarie Larson: Empower your Winery New Hires
Empower your Winery New Hires. When it comes to the DTC wine business, we all invest copious amounts of time and money to find the perfect software to run our day-to-day business. We work hard at acquiring and retaining wine club members and creating programs to keep them engaged and […]
David Schloss – Winery Videography and Production
Learn how winery video’s help to build and extend your brand story and experiences nationally!
Do Phone Trees belong in Wineries?
Want to understand why customers and members call your winery? Want to have more meaningful conversations with your loyal customers and fans? Want to create a memorable experience the first time a visitor interacts with your staff? Answer the phone. [February 16, 2015 – San Francisco, CA] We have seen […]
Ryan Clark INTRO Webinar – eCommerce and Wine Marketing
Hear about e-commerce and winery marketing best practices in this informative webinar!
Rick Morgin Webinar – Goal Setting & Dashboards
JOIN US for an informative webinar as we introduce the newest member of the DTC Consultant Network, Rick Morgin, specializing in goal management, dashboard set up and CRM best practices. You can read Rick’s BIO to learn more about his extensive background and skill sets. The webinar is complimentary and […]
Guest Blog Post – Janet Majors on Wine Brand Experience
While attending the DTC Wine Symposium a few weeks ago, two words appeared to weave a thread throughout the seminars. Those two words are value and experience. I kept thinking about those two words all day and on the way home I remembered a theory on social transactions called the […]
Sandra Hess speaking at Vin65 Roadshow Calaveras County
DTC Wine Workshops founder Sandra Hess will be speaking on “Measuring DTC Sales Success” at the Vin65/WineDirect Roadshow on Thursday, April 23rd, 8:30am – 11:30am, Bunting Winery, Murphy’s CA. Hear from several industry leaders including Andrew Kamphuis, founder of Vin65 and CTO of WineDirect as well as Paul Mabray, founder of VinTank. How […]
2015 State of the Wine Industry Report
Rob McMillan, Executive Vice President, Silicon Valley Bank, did a great job preparing the State of the Wine Industry 2015 Report – download here: SVB wine-report-2015-pdf. Direct to Consumer sales will continue as the largest growth channel for most wineries. NOW is the time to get a strategic DTC Sales Plan in place. […]
DTC Wine Sales 2015 Checklist
Start 2015 off right by implementing the DTC Wine Sales Checklist: 1. Attend DTC Wine Management Series kicking off online on Tuesday, January 13th and running for four weeks. Includes an e-workbook and 1.5 hour coaching session to build DTC Strategic Plan. Register at: EVENTBRITE 2. Subscribe to DTC Wine Workshops […]
Winery Teams: Congratulations On Direct Wine Sales Success!
DTC Wine Workshops and the DTC Consultant Network would like to express our sincere gratitude for your business and support in 2014. It has been an incredible year for us as we have helped wineries sell direct to consumer! According to Wines and Vines, DTC Shipments 12-Month Total Approached $1.8 Billion*. Direct-to-consumer […]
DTC Wine Sales Management Series
DTC Wine Workshops presents the “DTC Wine Sales Management Series” ideal for any winery manager responsible for direct sales, customer service, marketing and customer retention activities. The series includes four weekly workshops (each 1.5 hour online session), one e-workbook and a 1.5 hour one-on-one coaching session. Online workshop dates for […]
DTC Wine Sales Management Series 2015
DTC Wine Workshops presents the “DTC Wine Sales Management Series” ideal for any winery manager responsible for direct sales, customer service, marketing and customer retention activities. The series includes four weekly workshops (each 1.5 hour online session), one e-workbook and a 1.5 hour one-on-one coaching session. Start 2015 the right way and grow your winery’s direct to consumer sales division with a strategic plan. Key takeaways include:
1. Data Analysis instruction to understand who your customers are, how to communicate with each segment and where to target your marketing.
2. Online Store Audit to make immediate improvements that will convert visitors into shoppers and keep them coming back. Identify the ideal shipping plan based on your price points and ship to states.
3. Direct to Consumer Incentives and marketing that WORKS! Case Studies and data will be revealed from 2014 DTC marketing initiatives that will equip your sales and marketing managers with insights needed to grow sales and reach new audiences.
4. Member Retention Touch Points to stay connected in between visits and allow your staff to cater by customer preferences. Lean how to effectively use CRM and Social CRM monitoring and management tools.
5. Strategic Planning tips for managers that can be communicated to internal teams so that everyone is on the same page. Set realistic direct to consumer sales and retention goals to take advantage of this growing sales channel.
What are winery managers saying about DTC Wine Workshops Webinars?
“The DTC Webinars are insightful, time-efficient, and effective for me and my boutique winery. Sandra’s presentations reflect both research and practical experience, and she follows up promptly on individual issues. Every seminar I come away with several immediately actionable ideas to improve my customer’s experience.” Lise Ciolino
Montemaggiore Winery
Healdsburg, CA
Sandra Hess attending ShipCompliant University in Napa
Join Sandra Hess, founder of DTC Wine Workshops, at ShipCompliant University. On Thursday, October 23, ShipCompliant will host a small gathering in Napa to share the latest DTC news: Massachusetts opening for Direct to Consumer wine shipping in 2015. How can your winery capitalize on this opportunity? Regulatory updates from around the […]
Direct to Consumer Wine Symposium
The 2015 Direct to Consumer Wine Symposium will be help January 14-15, 2015 at the Hilton Concord Hotel in Concord, CA. Located along the Hwy 680 corridor, traffic and distances will be better for those traveling from Napa, Sonoma, Livermore and the central coast (in addition to local airports like […]