winery marketing


“DTC Winery Staff Training and Development” Workshop NAPA VALLEY VINTNERS

“DTC Winery Staff Training and Development” Workshop Audience: Members of the Napa Valley Vintners Association Sandra Hess, founder of DTC Wine  Workshops training and consulting agency, is providing six workshops to member of the Napa Valley Vintners in 2019. Each half-day training includes one breakout session with worksheet as well […]


“Loyalty Management Winning Workflows” Workshop NAPA VALLEY VINTNERS

“Loyalty Management Winning Workflows” Workshop Audience: Members of the Napa Valley Vintners Association Sandra Hess, founder of DTC Wine  Workshops training and consulting agency, is providing six workshops to member of the Napa Valley Vintners in 2019. Each half-day training includes one breakout session with worksheet as well as a […]


DTC Wine Management Academy (4-Part Web Training)

GROW DTC WINE SALES & RETAIN LOYAL CUSTOMERS IN 2019 WITH A DIRECT WINE SALES STRATEGIC PLAN! DTC Wine Workshops founder, Sandra Hess, presents the “DTC Wine Management Academy” ideal for any winery manager responsible for direct sales, customer retention, direct marketing and brand expansion. The series includes: Four weekly […]


Wine Consumer Data Collection Workshop Napa

Sandra Hess, the founder of DTC Wine Workshops, is collaborating with Colby Smith, the founder of CANVAS (Concierge Alliance Napa Sonoma) to provide another hands-on workshop! Overview: Returning customers spend on average 67% more than first-time customers according to a study conducted by Bain in 2017. Inviting qualified customers back […]


Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 9000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to […]


Sandra Hess CONFIRMED SPEAKER – DTC Wine Symposium Concord, CA

Sandra Hess, founder of DTC Wine Workshops will be moderating a panel discussion “Driving ROI From Events” at the DTC Wine Symposium January 23rd at 11:00 in Concord, CA. Events are terrific vehicles to create brand awareness and customer engagement, but how do you translate that into revenue? Event profitability […]


Sandra Hess CONFIRMED SPEAKER – DTC Wine Symposium Concord, CA

Sandra Hess, founder of DTC Wine Workshops will be moderating a panel discussion “Driving ROI From Events” at the DTC Wine Symposium January 23rd at 11:00 in Concord, CA. Events are terrific vehicles to create brand awareness and customer engagement, but how do you translate that into revenue? Event profitability […]


Winery Marketing: Direct Consumer Insights & Analytics

Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a workshop covering why customer insights and analytics are crucial to improving a winery’s marketing and sales efforts. Defining your target audience is the first step in effective marketing. A detailed customer insights profile allows you to […]