winery marketing


Winery PR & Media Outreach Webinar Release!

Watch for the recorded webinar to release at 8:30 a.m. PST on December 1, 2015. If you missed the DTC Consultant Network Introductory Webinar featuring Carl Giavanti in October, 2015, here’s your chance to watch. Carl started his consulting business in 2009 and has helped 50+ wineries with media outreach […]


DTC Wine Workshops Introductory Webinar Featuring Tricia Slavik

DTC Wine Workshops Introductory Webinar featuring Tricia Slavik will take place on Wednesday, October 21st at 10:00 – 10:30 a.m. PSD. Hear best practices for around winery marketing campaigns that grow direct wine sales and also connect with consumers in between visits. The event is complimentary. Be sure to register early as […]


DTC Wine Workshops Introductory Webinar featuring Carl Giavanti

DTC Wine Workshops Introductory Webinar featuring Carl Giavanti will take place on Thursday, September 30th at 10:00 – 10:30. Hear best practices for leveraging effective PR Campaigns and working with media to increase brand exposure and reach nationally. The event is complimentary. Be sure to register early as there are limited spaces […]


Guest Blog Post by Ken Majer – “How to Create a Successful DTC Culture”

There are many programmatic approaches that can enhance Direct To Consumer wine sales. These can include a focus on building your wine club; establishing partnerships with the hospitality industry, transportation companies, travel companies, and destination management companies; an efficient tasting room strategy; systematic personal outreach efforts; and an efficient use […]


Guest Blog Post by Ryan Clark – Tips on DTC Wine Marketing

One of the few ways to have a successful winery comes down to DTC (Direct to Consumer) sales. It’s crucial to draft a marketing plan and have the operational tools in place to execute your plan. Drafting a plan: Take some time away from the daily duties that can easily […]


DTC Case Study Series #2 – “E-Commerce Website Design, Part 2”

As wineries are realizing the clear advantages of selling direct to consumer, now is the time to ensure that winery websites are e-commerce ready, mobile optimized and responsive to be viewed properly from any device (desktop, tablet or smartphone). John Gavin, on of our DTC Network Consultants, is a winery […]


Winery Hiring is UP as Direct Sales SURGE!

There has never been a better time in history to sell wine direct to the consumer. The recent Silicon Valley Bank (SVB) “Secrets of a Successful Tasting Room” report, released in conjunction with a live video stream by Rob McMillan and guests discussing the report, details interesting trends. One key takeaway for me […]


Guest Blog Post by James Davenport – Is Your Website Mobile Friendly?

Is your winery website mobile friendly? In case you missed it, on April 21st, Google implemented a new algorithm for search on mobile devices that will alter mobile search engine optimization (SEO) results. Developers usually take note when Google changes their algorithms, but this one has caused more questions and […]


Introducing the “DTC Wine Case Study Series”

Greetings! I have the pleasure of serving a variety of winery owners and managers throughout the nation. I have frequent discussions with winery staff at onsite workshops and industry events, to identify their training needs for growing direct to consumer (DTC) wine sales. There is one common thread in most of my conversations—the […]